SC Asset joins forces with Token X to develop digital token ‘SC Morning Coin’ under the framework of ‘Live-Work-Play” The token will be available via RueJai App by the fourth quarter of 2022

เกริก บุณยโยธิน 08 June, 2022 at 12.05 pm


In a perfect combination for success, Thailand’s two top organizations – property developer SC Asset Corporation Plc (SC Asset) and technology provider Token X Co Ltd – have come together to jointly develop the “SC Morning Coin” utility token.


Mr. Nuttaphong Kunakornwong, SC Asset’s chief executive officer, said the aim of this project is to “connect everything to create more value” and make way for sustainable growth in a new world. With this in mind, the company joined up with RueJai and SCB X-backed Token X to come up with products and services that are customer-centric and meet the lifestyle needs of the new generation.

The “SC Morning Coin” will be developed under the “Live-Work-Play” concept that offers new experiences with more benefits, including special privileges and discounts on goods and services provided by SC Asset and its partners.

The digital token will first be introduced to the “SC Asset Family” and then to other stakeholders for use on the RueJai App within the fourth quarter of this year.

It is being developed to create an independent connection between the real world and virtual world, Mr. Nuttaphong said.

Miss Jittinun Chatsiharach, chief executive officer of Token X Co Ltd, said with its initial success as technology provider in the entertainment industry, Token X is now ready to continue expanding its capabilities.

She said Token X recognizes the potential of blockchain technology and digital tokens, and wants to apply it in real-estate business by joining forces with SC Asset, one of the leading providers of high-quality Living Solutions in Thailand. To make this possible, it has developed a ready-to-use utility token called SC Morning Coin that will be available on RueJai App.


Token X, which is committed to becoming a “Tokenization Success Partner”, is providing a full range of end-to-end services, starting from consulting to developing a system that connects applications to its TKX Chain blockchain network.

The collaboration combines Token X’s strong blockchain technology capabilities and expertise with SC Asset’s vision to adopt modern technology to provide better services and solutions to customers easily, conveniently and quickly.

This partnership also reinforces Token X’s commitment to creating business opportunities through collaborations with leading corporations in different industries, she said.

With its sights set on sustainable growth, SC Asset is not just committed to delivering top products and services to its customers, but is also bringing innovative, connected solutions from different ecosystems via blockchain

technology to offer new experiences and greater value to all stakeholders.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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