As the company enters its 17^th year of mastering real estate development, SC Asset Corporation PLC joins hands with world-class camera brand from Germany, Leica, to create a limited edition camera, the LEICA M10-P “SC Asset – 17 Years of Passion,” as a symbol of refined craftsmanship – with only 30 of these cameras being produced.

Mr.Nuttaphong Kunakornwong, Chief Executive Officer of SC Asset Corporation PCL (SC), Thailand’s leading real estate company, says this special project known as “LEICA M10-P ‘SC Asset – 17 Years of Passion’ marks SC’s 17 year’s journey. “Since its inception, SC has been committed to developing housing estates and other residential communities with great care, to build high-quality homes. The company has always been passionate about creating a good living environment for its customers. This is why we’ve worked with Leica, a world-class premium-segment camera maker from Germany, in designing this limited edition camera, which is nothing short of perfect craftsmanship.”

“In addition to its outstanding design with a vintage feel, another special feature of this limited edition camera is that the body, including the lens and the lens hood, is made of pure brass. After time and use, the camera surfaces will oxidize and discolor, gradually acquiring a gorgeous, distinctive patina. This old look makes it a precious item – it is a way of capturing travel memories that are unique to each user, making each of them a one-of-a-kind camera.”

“Another remarkable element of craftsmanship is the engravings on the top of the camera body, which were inspired by isometric and perspective drawings used in architecture design. These represent meticulousness and precision in SC Asset’s design. Inside the drawings, you can the Leica name as well as Limited Number and Serial Number.”

In addition to the camera body, several other components contain pure brass, giving the camera a signature that sets it further apart from other Leica models. These include the shutter release button, the buttons on the back of the camera, the lens release button. On the customized vintage lens hood, the iconic Leica red dot is replaced with the white one. The camera body is covered in charcoal green leather.

Feature-wise, the LEICA M10-P SC Asset is a rangefinder camera that comes with a 24-megapixel full-frame CMOS sensor which guarantees exceptional image quality – a Leica signature. Other notable features include low noise levels, an ISO range of 100-50,000, the legendary combined viewfinder and rangefinder at 100% coverage and 0.73x magnification, and a three-inch touchscreen LCD that enables a magnified view with a double-tap or pinch-to-zoom – a common smartphone feature. An even more outstanding feature is a quieter shutter – in fact, it may be the quietest of all the Leica M-Series. SC ordered production of only 30 of these limited-edition cameras from the Leica factory in Germany. With its stunning design, pure brass finish and many key features, the LEICA M10-P SC Asset is definitely worth its price and will be sought after by collectors.”

Currently available at:

Leica Store Bangkok, Gaysorn Village, 2^nd Floor, Tel. 02-656-1102, and

The EmQuartier, M Floor, Tel. 02-003-6068

For more information, please visit http://bit.ly/35HpwRw