‘Youpik’ partners with ‘Siamese Asset’ entering the real estate market. ‘Youpikkers’ to get commissions up to 30,000 THB
From the COVID-19 situation, it’s inevitably causing the economy to shrink and also affected the property market to slow down as well. On the other hand, the e-commerce market has grown exponentially. According to this shift of consumers behavior, the integration of online channel including e-commerce and social media with real estate industry can be an interesting collaboration and activate new ways of using social media for commerce.
The collaboration between ‘Youpik Thailand’ and ‘Siamese Asset’, Thailand’s leading real estate company is a path for Social Commerce to disrupt and penetrate the real estate market, allowing consumers to promote the condominiums. Based on recent the study, social media has an influence and impact on real estate purchasing decisions whether it is the researching or sharing experiences from the real users or words of mouth. This collaboration aims to expand the awareness as well as bringing the innovation from 2 industries together. Youpik became a strongest Social Commerce Platform guaranteed by more than 3 million users including more than 400 partners and this latest collaboration is a New Ready-to-Move Property located in the heart of the city. Social Commerce model enables consumers from being a buyer to become a marketer or promoter after becoming a member of the app, known as ‘Youpikker’. Youpikkers will receive 30,000 baht commission after the customer they bring signs a contract to purchase the condominium from Siamese Asset.
Khun Pitchanun Wittayanont, One of the Youpik’s Founding Member shared “We’re excited to have the opportunity to collaborate with a large real estate company in Thailand like Siamese Asset. Couple months ago, we launched partnership with VGroup Thailand where our Youpikkers can promote cars and earn commission, which was very successful. After that, we thought about the new things and new excitement for our Youpikkers and we were eager to work with Siamese Asset who’s an industry leader and an innovative partner. This is the first time in Thailand that consumers who are our app members can promote condominiums and earn commissions. We want to show the market that Youpik brings marketing dollars to consumers and in this era, consumers have a power to influence the purchases through word of mouth especially on the social media.”
Khun Kajonsit Singsansern, Chief Executive Officer of Siamese Asset said “Due to the situation of COVID-19, the consumer behavior is increasingly turning to social. We are delighted with this collaboration because we also value to the power of social. We love innovation and being different and there is a very unique partnership. Youpik is also an efficient platform to help increase new sales channel and leverage the power of consumer’s word of mouth to influence the purchase. Some of the special projects with promotion for Youpik include Blossom Condo @ Sathorn – Charoenrat, ready-to-move condo located in Sathorn, near BTS Surasak, with a starting price only 76,000 baht per sqm, Blossom Condo @ Fashion, ready-to-move condo, located in Ramindra, near BTS Fashion Island Land, start at only 70,000 baht per sqm.”