Furniture is not only a home decor, creating a comfortable living but also a reflection of its owner’s taste, individuality and personality. Have you ever felt and absorbed the ambience of places like hotels, restaurants or cafes in various styles? For instance, a British luxury hotel in Soho House Group, the London-based private members’ club and hotel chain, is designed and decorated to perfections with unique and stunning elements. It features a pleasant civilisation with a remarkable identity and an idea of mix and match of furniture items and decorations which are incomparable. Chic restaurant like El Buda Felis is another one that reflects a cutting-edge taste. Home decoration today does not rely on trend but a taste of each individual which plays an essential role. People’s lifestyle always changes. They prefer more travel experiences as feeling new experiences can be a memory of happiness in each moment to interpret and create home to be a valuable art piece which is a perfect harmony of fashion, lifestyle, magnificence and taste.

“Alexander & James,” a leading British furniture brand, pride on creating beautifully stylish pieces with unique designs perfectly combined with modern trends to reflect a taste of the ultimate living and build a right identity in your own style. Officially launched in 2013, it was founded by “Mark Alexander Smith,” Britain’s most influential sofa designer who designs for the way we live and adds new flavours on furniture design and home decoration. Always ahead of the design trail, he takes inspiration from his travels around the globe. Northern English roots ensure his down to earth approach to life is reflected in his laid back luxe designs. All items are like an art piece with every model hand sketched by Mark Alexander Smith to get the balance of form just right and then gets to work with his creative team on the final vision. Currently, the products are on sale in more than 50 leading furniture stores worldwide.

Each furniture item is created from much attention to every single detail and meticulous production process for various styles including classic, contemporary and eclectic which is the brand’s identity blending a variety of elements like shapes, colours and trends for a new dimension of the unlimited living. The most outstanding items that can best reflect Mark Alexander Smith’s ideal are sofas, created by upholstered furniture experts. Sofas are hand crafted and made to order from the finest materials, sourced from around the world like leathers which are 100% natural, super soft to the touch, characterful and hand selected from Brazilian and European herds; and velvet fabrics from William Morris, one of the world’s best brands. Sofa structure and frame is made from rubber wood that lived a long and productive life, supplying latex for the world’s rubber based, boingy products. Alexander & James only use this durable timber when the tree tires of its latex production. That’s why our rubber wood plantations are planet loving. Expertly hand turned legs and feet, hand tufted buttoning and intricate studding add detail and some of our collections feature 8 way hand tied springs which add comfort and luxury to seats. Feather and fibre blends ensure our sofas are insanely comfortable which is Alexander & James’ unique identity.

Let’s break the rules of home decoration with mix & match, complement or clash. The Alexander & James fabric studio is a creative hub where our designers can experiment with new combinations of eclectic fabrics and leathers. Always led by creativity and trend and always layered with personality and individuality. Get ready for the official launch of the first flagship store in Asia at the end of Sukhumvit Soi 39 in January next year.