“Pruksa” road mapping to hundred billion Synergizing “Real Estate – Healthcare – E-commerce” to deliver well living value, “Live well Stay well”
Pruksa, led by the CEO “Uten Lohachitpitaks” along with management team, is announcing a new corporate purpose to create well living value “Live well Stay well. The company will focus not only on well innovative designed housing projects, but on creating “happiness elements” by combining good health and good communities to enrich living quality under the true definition of “Live well Stay well”. The key strategic plan is to synergize 3 affiliated businesses: real estate, healthcare and e-commerce, together with the power of innovations and technologies that linking to product and service development creating added value and uplifting the living condition to be convenient and match new digital lifestyles. The goal is to reach 1 hundred billion in assets and to create recurring income for more than 25% within 2028. Recently, a new e-commerce platform, clickzy.com, has been launched as the partnership center offering all the required products and services within a click away.
5 Strategies that change business context
Mr. Uten Lohachitpitaks, Chief Executive Officer of Pruksa Holding Public Company Limited, announced Pruksa’s new goal and vision under the concept of Enriching people’s lives “Live well Stay well” that according to the rapid changes in context of society, environment, economy and technologies that effects the way of business and consumers’ lifestyles, the company must stay active and adjust to match the pace of such changes. Besides, the subsidiaries’ business is expanded in several aspects for better living.
Mr. Uten said that the 5 strategies to drive business’s growth have clear objectives for residential development to “Live well Stay well” as follows.
– Strengthen the Core: Applying an agile way of working to develop products and services and to meet market demands more
– Green to Great: Applying the concept of sustainable corporate development by ESG policy (Environment-Social-Governance) to be the design center of operational strategy and process in all aspects
– Seed New Business: Investing in new businesses with potential growth to follow mega trends
– Capability Building: Promoting corporate culture for sustainable growth
– Customer Centric: Caring…Creating good experiences and building lasting relationships with customers
Pruksa will provide customers well and happy lifestyles in terms of Wealth, Health and Happiness Sharing by uniting power of the affiliated core business which are Real Estate business: providing quality residences to communities where people live in comfort and happiness, Healthcare business: ViMUT Hospital and its subsidiaries taking care of people’s health and Digital and E-commerce business: delivering a platform to connect and support new lifestyles using various technologies as tools for convenient and whole living to suit all needs