AP Thailand’s Townhome awarded most admired brand

เกริก บุณยโยธิน 01 April, 2024 at 16.47 pm


– AP Thailand reigns supreme in residential real estate with a promise of Cheevit Dee Dee Tee Lueak Eng Dai, garnering four awards as the most admired property company and brand at Thailand’s Most Admired Company & Brand 2024 event

– Townhome Business Group succeeds for the second year as the most admired townhome in the eye of consumers, reinforcing the perception of AP Townhome as the best vertical living space

– Firm committed to maintaining its No. 1 position with a plan to expand its product portfolio across Thailand, offering a total of 212 projects to deliver space innovation for homeowners to enjoy Cheevit Dee Dee Tee Lueak Eng Dai to ensure every area in AP home grows together with everyone

– For updates on all new single detached home, twin home, townhome and condo projects from AP throughout 2024, click https://apth.ly/APNewHome2024  

Mr. Maytha Rakthum, Chief Business Group – Townhome, together with Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP Thailand Public Co., Ltd., recently accepted four major awards given to Thailand’s most admired property companies and brands. These awards include 1) 2023-2024 Thailand’s Most Admired Company 2) 2024 Thailand’s Most Admired Company & Brand 3) AP Thailand 2024 Thailand’s Most Admired Brand, the sixth straight year the award was granted to the company, and 4) AP Townhome 2024 Thailand’s Most Admired Brand, the second consecutive year AP Townhome has been recognised in this category. The recognitions provide an index for brand perception and development, as well as trust in organisations, based on results of a survey conducted among nationwide consumers and marketers regarding brand awareness. The poll was conducted by BrandAge’s researchers in collaboration with qualified academics nationwide.


Thank you to everyone responding positively to AP Thailand’s Townhome, which is on its roadmap to Unlock Vertical Life. We intend to develop space innovation that aligns with ever-evolving living trends as we strive to elevate and change the perspective of townhome living in Thailand, making it responsive to the lifestyle of the new generation of urban families in Thailand and how they utilise spaces. This year, we are looking to build on our success by including our 3-storey and 2-storey duplexes, hoping they will offer our customers another alternative to expand the spaces and ensure happiness can be attained as needed,”
added Mr. Maytha.

“Thank you to all our customers, as well as each and every one of those surveyed, for having their confidence and trust in AP, making it Thailand’s most admired real estate brand and company for such a long time. Each of the awards bestowed upon us this time around serves as major encouragement for our entire team, keeping us motivated to continuously improve and empower everyone in Thai society so they can lead Cheevit Dee Dee Tee Lueak Eng Dai, which is our ultimate goal,” said Mr. Vittakarn.

Thailand’s Most Admired Company & Brand 2024 is organised as a regular event by BrandAge’s team of researchers in collaboration with qualified academics nationwide. It is an indicator of brand awareness, development and the trustworthiness of organisations in terms of good public image, outstanding competitiveness and corporate drive through innovation that ensures awareness among target audiences to create confidence, trust and good image for brands and organisations.

AP Thailand Public Co., Ltd., plans to expand its readily available product portfolio across the country in 2024. The company has a total of 212 projects worth around Bht 58,000 million in its portfolio. These include 15 single detached home projects worth Bht 23,000 million, 23 townhome and twin home projects worth Bht 19,300 million, 6 condominium projects worth Bht 12,500 million and 4 projects in the provinces worth Bht 3,200 million, as well as 164 ongoing projects, which will be a key factor in ensuring the company’s steady cash inflow. The company has set its sales target for the year at Bht 57,000 million while total revenues, including from 100% JV are projected at Bht 53,700 million.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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