Nippon Paint, a brand renowned for its innovative, premium-quality paints from Japan, kicks off 2025 by reaffirming its status as the Asia’s No.1 and a trusted name in Thailand. With a “Customer-first approach or Customer-Centricity” Nippon Paint differentiates itself through 3 core brand values. These values position Nippon Paint as the go-to choice for decorative and architectural coatings in Thailand.

What sets Nippon Paint apart in such a competitive paint and coatings market? Mr. Watchara Siririthichai, General Manager at Nippon Paint Decorative Coatings (Thailand) Co., Ltd., explains that Nippon Paint’s strategy firmly revolves around customer needs (“Customer-Centricity”). By developing innovative paints tailored to deeply understood user preferences, Nippon Paint consistently delivers unmatched quality and brand distinction. This is embodied in its three standout pillars: Asia’s No. 1 Leader in Manufacturing and Distribution, Innovative Global Quality Standards, and Japanese Heritage. Together, these values define Nippon Paint as a sustainable, customer-focused, “Inspired by You” brand that enables users to express their individuality through exceptional paint solutions.

Nippon Paint’s Three Core Brand Values: Distinctive and Unparalleled

The first pillar of Nippon Paint’s identity lies in its Japanese heritage. For Thai consumers, Japanese products are synonymous with reliability, superior quality, and excellent user experiences. Nippon Paint leverages this trust as “Thailand’s only authentic decorative and architectural coating brand founded in Japan,” with a rich history spanning over 140 years. The brand embodies Japanese craftsmanship through meticulous attention to detail, thoughtful innovation, and an unwavering commitment to delivering the finest products to customers worldwide.

Thanks to this approach, every Nippon Paint product is crafted with “Innovative Global Quality Standards” and endorsed by internationally renowned organizations. Examples include:

– Nippon Paint was the only decorative paint brand to win the Superbrands Thailand 2024 Award—an international accolade established in the UK over 20 years ago—reflecting the trust and recognition it enjoys among consumers.

– All Nippon Paint coatings meet rigorous green building standards—namely LEED (Leadership in Energy and Environmental Design) and WELL Certifications—promoting both physical and mental well-being.

– Nippon Paint AirCare, an ultra-premium interior paint with a 15-year lifespan, was the first in Thailand to earn GREENGUARD GOLD Certification from UL in the United States. ensuring ultra-low VOC emissions below 0.00022 grams per cubic meter.

– Green Label Certification: Awarded by the Thailand Environment Institute, confirms that Nippon Paint products are free from harmful substances like formaldehyde, lead, and mercury.

– Carbon Footprint of Products Certification (CFP) demonstrates Nippon Paint’s commitment to reducing greenhouse gas emissions throughout its product lifecycle.

– Nippon Paint Weatherbond, an ultra-premium exterior paint with 15-year lifespan, is certified by the “High Energy Performance Standards” program in Thailand. This ensures the coating reflects 99.5%* of solar radiation and releases 90%* of heat, reducing indoor temperatures by up to 7°C* and cutting energy costs by 36.8%*.

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In short, Nippon Paint coatings have been recognized and certified by leading organizations and certification bodies in Thailand and abroad.

Thanks to its innovative, world-class quality products in every category and meticulous attention to every step of the way, Nippon Paint has maintained its title as “Asia’s No. 1 Paint Brand” for over half decade in both production and sales. Globally, Nippon Paint ranks as the 4^th largest paint manufacturer, with operations in 28 countries. Trusted by consumers worldwide, Nippon Paint empowers customers to beautify and protect their homes and buildings with safety and durability at its core.

“Our promise of ‘Innovation with Heart’ reflects our commitment to developing solutions that are not only innovative but also accurately aligned with customer needs (‘Customer-Centricity’),” explains Mr. Watchara. “All of our coatings embody this philosophy. For example, Nippon Paint AirCare, an ultra-premium decorative coating with a 15-year lifespan, addresses health concerns by being zero-VOC, while Nippon Paint Weatherbond ensures unmatched cost-efficiency with a single coat lasting over 15 years.”

Everything that sets Nippon Paint apart underlies its 2025 strategy, ensuring Thai consumers continue to see the brand as “Asia’s No. 1 Paint Brand with Innovative Excellence Rooted in Japanese Heritage” and—as a key goal for 2026—the top choice for high-quality decorative coatings.

“Asia’s No. 1”: Reinforcing Leadership in Paint and Coatings

Mr. Narongrit Malainual, Marketing Director at Nippon Paint Decorative Coatings (Thailand) Co., Ltd., shares insights into Nippon Paint’s 2025 campaigns. The brand plans to host a wide range of activities that communicate Nippon Paint’s distinctive brand values all year long, including interactive events where customers can experience Nippon Paint coatings’ world-class quality firsthand and campaigns that integrate the brand into their everyday lifestyles.

Kicking off the year is Nippon Paint’s latest TV commercial, “Asia’s No. 1,” which highlights the brand’s identity and values, Japanese origins, and global quality standards. The ad showcases flagship products like Nippon Paint AirCare—the most innovative and health-focused paint—and Nippon Paint Weatherbond—a timeless architectural coating with over 15 years of lifespan—illustrating their benefits to homeowners, painters, designers, and developers alike.

https://youtu.be/MNgb7R36XWc

“This commercial clearly communicates Nippon Paint’s standing as the No. 1 paint brand in Asia, driven by Japanese innovation and a deep understanding of customer needs, hence the customer trust. Nippon Paint delivers unmatched quality and helps everyone express their unique style without compromise,” said Mr. Narongrit.

Exciting campaigns and events will continue throughout the year, targeting both B2C (business-to-customer, such as homeowners and painters) and B2B (business-to-business, such as designers and developers) audiences. Through these initiatives, Nippon Paint aims to solidify its reputation as “Asia’s No. 1 Paint Brand with Innovative Excellence Rooted in Japanese Heritage,” ultimately becoming the first choice for decorative coatings in Thailand.