Asset World Corporation signs new landmark multi-agreement with Marriott International to bring new global hotel brands including ultra-luxury ones to Bangkok and Pattaya on path to build a better future for Thai tourism industry

เกริก บุณยโยธิน 28 August, 2020 at 17.02 pm

Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real-estate group, marked a new chapter of expanding its diverse portfolio of hospitality and lifestyle destinations through a new multi-agreement signing with Marriott International. The agreement is expected to introduce four new hotels under three global hotel brands across Bangkok riverside and Pattaya beachfront. The agreement stands for an enhanced partnership with the global hotel chain with the highest number of guest rooms on progressive path forward to strengthen Thai tourism and  raise the bar of world-class hospitality scene in Thailand to attract new wave of international business and leisure travelers. The new agreement also strengthens the status of AWC as one of the largest owners of Marriott International properties in Asia Pacific (excluding China) with a total number of 6,636 rooms across Thailand, from 9 operating hotels with 3,452 rooms, and 7 future projects with 3,184 rooms (including 4 new hotels under this agreement with 1,638 rooms).

The first three hotels comprise:

– A Ritz-Carlton Reserve branded hotel, at Asiatique The Riverfront, Thailand’s second ultra-luxury Ritz-Carlton Reserve resort;

– JW Marriott Marquis Hotel Asiatique Bangkok, the country’s first iconic, luxury JW Marriott Marquis hotel;

– The Asiatique Bangkok, Autograph Collection, the first hotel to bring the curated experiences of Autograph Collection hotels to Thailand

The three hotels will be located at a new mixed-use development which is the future expansion and revitalization of the world-acclaimed shopping and dining destination Asiatique The Riverfront, all set in magnificent towers slated to redefine Bangkok’s scenic riverside cityscape. The fourth hotel, Aquatique Pattaya, Autograph Collection, another remarkably curated Autograph Collection hotel, will be situated in Aquatique The Beachfront Pattaya, the soon-to-open mega mixed-use destination offering the top world class MICE hotel and facilities, luxury shopping destination and spaces for inspiring art and, fun and entertainment elements in the all-time favourite resort town.

“As we strive to pursue the development of high-quality projects as planned to achieve strong long-term sustainable growth, it’s our great pleasure to announce another remarkable partnership expansion with Marriott International on shared vision in creating a better future together while strengthening both parties’ pivotal role in elevating Thai tourism ecosystem and its long-term potential,” Wallapa Traisorat, CEO and President of Asset World Corp Public Company Limited (AWC), said. “The new multi-agreement demonstrates Marriott International’s confidence in AWC, resulting in a progressive move to break new ground through the development of new landmark projects that introduce entirely new concepts of more uniquely crafted hospitality experience from global hotel brands, leverage state-of-the-art technology and innovation to create sustainable value for the community, society and environment, and lavishly complement our diversified hotel portfolio.”

“We are confident on long-term positive outlook of Thai tourism.  Our collaboration with global partners enables us to create an exceptional customer experience and better respond to diversified consumer needs. This helps enhance potential and opportunity of Thai tourism industry to expand its tourist base to the wellness and long-stay segments in the near-term, as well as create a more compelling experience to attract discerning and sophisticated travelers from around the world.” Wallapa added.

As members of Marriott International hotel family, Ritz-Carlton Reserve, JW Marriott, and Autograph Collection are supported by Marriott’s reputation as a global hospitality leader, exacting standards of health safety and hygiene, a powerful global distribution platform, innovative sales and marketing programming, as well as the most experienced team in the industry. In addition, the scale of Marriott Bonvoy – Marriott International’s travel program – is pivotal to attracting new guests and customers.

“Strengthening our long-standing, well-established partnership with AWC in this landmark multi-agreement signing for four new hotels in Bangkok and Pattaya is testament of our continue growth strategy across Asia Pacific, including Thailand,” added Craig S. Smith, Group President, Asia Pacific, Marriott International. “Sharing similar values of attaining the highest standards in hospitality, Marriott International is proud to play a strategic role in AWC’s vision of expanding its diverse portfolio of hospitality and lifestyle projects in Thailand.”

THE NEW MIXED-USE DEVELOPMENT, A MAJOR REVAMP OF ASIATIQUE THE RIVERFRONT

Positioned to be a new destination for the ultimate retail, hospitality and innovation, this first and tallest large-scale riverside mixed-use development comprises world-class luxury holistic offerings of retail, hotels, office and branded residence. The project is a major expansion and revitalization of the flagship award-winning tourist lifestyle destination Asiatique The Riverfront, and when completed, will redefine the premium way of living and modern luxury through emerging state-of-the-art technology, personalized services, and finest convenience.

The three new Marriott International hotels at this new development are:

– A Ritz-Carlton Reserve branded hotel at Asiatique The Riverfront – a signature, one-of-a-kind ultra-luxury boutique resort, first in Bangkok, set in the scenic curve of Chaophraya riverfront, with limited 124 guest rooms meticulously designed to reflect a distinctive personality and sense of place, ideal for travelers who seek to discover a singular location and peerless resort that, through its design and services, blends together the rich culture, history and heritage of Bangkok’s 19 century maritime trade.

– JW Marriott Marquis Hotel Asiatique Bangkok – the first JW Marriott Marquis hotel in Thailand, consisting of 1,000 guest rooms, features the highest level of comfort, technology, personal service and cutting-edge business facilities for discerning business and leisure travelers.

– The Asiatique Bangkok, Autograph Collection – Thailand’s first Autograph Collection hotel, with 208 guest rooms, is a new upper upscale hotel encompassing unrivaled combination of freedom and function, with unique charm of local inspiration of 19-century Thai-Chinese trading atmosphere and revived old furniture to mimic local pawn shop and shophouse factory.

 

AQUATIQUE THE BEACHFRONT PATTAYA – ULTIMATE ALL-IN-ONE SEASIDE DESTINATION

The new mega scale mixed-use destination concept devised by AWC, first-of-its-kind in Pattaya, accentuates the company’s leadership in innovative real estate and pave a new chapter in Pattaya’s reputation as a premier lifestyle and tourism hub in Thailand. The project is a large-scale sophisticated, must visit entertainment destination comprises diversified array of exciting commercial spaces including shopping mall, hotels, theme park, Legoland, performance art space, F&B seafood market, and underground aquarium, located just steps from Pattaya’s beach.

The 306-room Aquatique Pattaya, Autograph Collection brings together local settings of beachfront fishing village, wharf, steamboat and underwater world. This hotel, when opened, will be an addition to the previously announced Pattaya Marriott Marquis Hotel and JW Marriott The Pattaya Beach Resort & Spa, located in the same location.

The Signing Ceremony

Asset World Corporation is one of the largest owners of Marriott International properties in Asia Pacific (excluding China) with a total number of 6,636 rooms across Thailand, from 9 operating hotels with 3,452 rooms and 7 future projects with 3,184 rooms (including 4 new hotel developments under this agreement with 1,638 rooms). Asset World Corporation expects to continue to further strengthen the long-term partnership with Marriott International to build a better future together.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

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