‘Central Pattana’ moves ahead with ‘Central Si Racha’ mixed-use project with official opening on 27 October, ready to help tenants and drive the country’s economy

เกริก บุณยโยธิน 16 August, 2021 at 11.42 am

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– Central Pattana continues to invest despite the crisis, which will create jobs, help develop cities and drive the country forward.

– Central Pattana is closely monitoring the COVID-19 pandemic with priority given to safety and health of customers and tenants, while committing to comply with government orders.

– The company will open ‘Central Si Racha’, the largest and most full-range shopping center in the eastern region, with a semi-outdoor and environmentally-friendly design, to provide the best experience to visitors.

Central Pattana plc., Thailand’s No.1 real estate developer, aiming to be part of the Restart Thailand initiative to drive the economy, create jobs and incomes, and development the country, is preparing to officially open ‘Central Si Racha’ on 27 October 2021 as the largest and complete mixed-use project in the eastern region in the best location in the middle of Si Racha city as the economy is expected to rebound at the end of this year, while preparing to comply with government policies to fight the COVID-19 pandemic and to support its partners with various measures.  Central Si Racha is poised to become the center of economic activities and expansions of the Eastern Economic Corridor (EEC) and the New S Curve industries in the area, while offering a semi-outdoor atmosphere to emphasize on the care for the nature and environment of Si Racha.

 

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing at Central Pattana, said, “Central Pattana has always been determined to drive the economy and the country.  We have never stopped investing and developing new projects despite all the crises we have faced.  For the past 40 years, our continuous investments across the country have also driven the local economies and created local wealth in every province as well as new jobs, new incomes and new business opportunities for communities and local entrepreneurs.  Under the principle of community at heart, the company focuses on being the center of life in each community and organizes activities that will benefit the public.”

Central Si Racha is ready for opening at the end of this year with an official opening date of 27 October 2021.  The company is concerned about the pandemic situation and will focus on safety and health of customers, employees and partner shops.  The project will offer the best experience for the people of Si Racha.  It will be the largest and must full-range mixed-use project in the eastern region with a focus on lifestyle with a semi-outdoor design that will bring people closer to the nature. Central Si Racha is also designed to be environmentally-friendly under the sustainable business approach.”

“To expand the project, we conducted a business matching programme to provide opportunities for local investors and the country’s top businesses to work together. We implemented a flexible leasing programme to help relieve burdens of the tenants about the income in the first year.  In addition, since the beginning of the pandemic crisis, the company has provided a 360-degree assistance to tenants, which includes discounts and exemption to the rents in according to the situation.  We have helped the tenants access multi-bank business rehabilitation loans from seven of the top banks in the country.  We have planned marketing activities and new platforms such as The 1 Biz as an effective CRM (customer relationship management) tool to help boost sales of tenants.  We have the Central Pattana Serve application that is an all-in-one tool to service the tenants,” said Dr. Nattakit.

‘Central Si Racha’ will be the new landmark that will answer to all lifestyle needs of the future. Created under the concept ‘Innovation Oasis’, it will be the largest and most full-range mixed-use project in the eastern region, with a semi-outdoor shopping center, which is the first of its kind outside of Bangkok, a hotel, a serviced apartment, an office building and an education center.  The semi-outdoor format is a success model from Central EastVille.  It blends the nature to each of the indoor and outdoor sections of the shopping center, resulting a number of intriguing designs such as the outdoor walking street that encompasses a playground, a food street and a pet park in giant green space of over 2,800 square meters.  Central Si Racha is also designed to be an eco-friendly mall with consideration given to resources and environment since the construction of the project.  It is equipped with a giant green wall and solar rooftops and is able to reuse energy with efficiency under the concept of zero waste. Lastly, it is a thematic lifestyle mall where visitors can enjoy a seamless shopping journey with a homey ambience.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

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