Another important step for MUJI, a Japanese lifestyle product brand that is famous around the world. The brand has been introduced in Thailand and became a well-known brand among Thai people with a distinctive brand identity and the original minimalist. Recently, MUJI fully launched new products in the Home Appliances line in Thailand for the first time. The brand also organized the “MUJI Home Appliances” exhibition, a showcase of the concept of electrical products from MUJI brand to reflect the design and tell the story behind each electrical appliance item in order to give consumers the opportunity to experience a new way of being MUJI. The exhibition will be held between April 21 to May 4, 2023 at the MUJI store, 2nd floor, The EmQuartier (Building B).

Mr. Masashi Ooka, General Manager of Merchandise of MUJI Retail (Thailand) Co., Ltd., said that every element of the product sold in MUJI stores has details and tell about the origin of the value. They meet both the needs of value in terms of functionals and emotional usage or create a good experience between customers and MUJI. Therefore, every MUJI product is unique and is more than just a product. It is another important part that reflects the identity of the MUJI brand. For this reason, MUJI Thailand has introduced new products in the Home Appliances group for the first time in Thailand. And is the origin of the “MUJI Home Appliances” exhibition, a showcase of the concept of electrical products from MUJI. Under the concept of “The Simple Design that naturally blends into your life.” which can connect the way of life, well-being, daily life of people Including reflecting identity through designs, shapes and functions of home electrical appliances. This emphasizes that MUJI adheres to the philosophy that “We create products that are really necessary in everyday life in the shapes that are really necessary.”

In the “MUJI Home Appliances” exhibition, there are 5 new products in the Home Appliances group on display, including Rice Cookers, Toaster Oven, Vacuum Cleaner. DC Electric Fan and Hair Dryer in the form of a descriptive picture exhibition board Integrating in installation styles (Installation) to show a showcase of each type of electrical appliance. The exhibition is in the form of art that allows MUJI customers or MUJI fans who come to the exhibition to experience up close and see the outstanding design of each product that is perfect and blended into the daily use of each area within the residential area.  The design is in minimalist tone, simple but perfect, outstanding with an exterior surface that uses all white tones with every item.

MUJI has launched a range of five essential electrical appliances for daily use, which are: a rice cooker, a toaster oven, a vacuum cleaner, a DC Electric fan and a hair dryer. They have been designed with tasteful soft lines and come in a clean-looking white tones. This enables them to blend in naturally with the home environment, furnishings and other appliances on dining tables, kitchens, sitting rooms or bathrooms in which modern life goes on. MUJI must provide every customer with convenience and ease in their daily lives, and blend elements together in the MUJI style which is accessible to everyone.

The 5 home appliances from MUJI come with easy-to-use function for everyday use. Every unit is certified to the Japan Quality standard, and the 5 home appliances are including;

1. Rice Cooker at 3,900 baht with a simple & smooth design which allows you to place a ladle on top, a pot has 7 mm of thickness that keeps the heat cooking consistently. The inner lid is detachable for easy cleaning. The products have many functions for cooking such as white rice, riceberry rice, brown rice, curry, porridge etc. Able to cook up to 4 cups of rice. The screen is easy to use with Thai and can be set timer-functions to add more hours and minutes for boiled rice or soup.

2. Toaster oven at 2,990 baht, it can adjust temperature from 80 to 200 degrees Celsius with 1000 W power, setting a maximum time of 30 minutes with alarm. The lower grille / baking tray can be put out from the oven to clean easily with dishwashing liquid and can buy separately.

3. The Cordless Stick Vacuum Cleaner at 5,900 baht and Stand for Cordless Stick Cleaner at 1,190 Vacuum Cleaner can switch between two operation modes, Standard mode for 30 minutes using and Strong mode for 10 minutes using per a charge round (taking 3 hours for full charge) its compactness, light weight, easy to use in every space like living room or even in a car and able to remove a part of gadgets to clean easily.

4. The DC electric fan at 3,900 baht, the air is steady with low noise at 30dB, even if you use the high air level. The fan blade can rotate both horizontally and vertically. Able to adjust high up to 8 levels of fan power. The swing mode can be adjusted only by pressing the button for 2 and can set closing-time on 1, 2, 4, and 6 hours. Front cover and fan blade are available to buy separately.

5. Negative ion hair dryer at 2,490 baht, it has three levels of blowing, High, light and cold air with 1200 The negative ion will not make your hair damaged or Frizzy. The handle can be folded for compact storage.

“MUJI Home Appliances” is a temporary exhibition held in the space inside the MUJI store, 2nd floor, The EmQuartier Shopping Center (Building B), which will be on display from April 21 – May 4, 2023.

Discover MUJI’s Home appliances at every MUJI store in Thailand. For more details see Facebook: MUJI Thailand, Instagram: MUJI_Thailand / LINE Official Account: @MUJIThailand

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