AP Thailand, the leading real estate developer in Thailand with a promise of Cheevit Dee Dee Tee Lueak Eng Dai, together with Mitsubishi Estate Co., Ltd., the giant property developer from Japan with over 130 years of experience, have reinforced their already strong business partnership – currently the only one in Thailand’s residential property industry. The partnership is not intended to reap business results but to invest for the sustainability of the real estate industry through the AP OPEN HOUSE programme, which AP has held for the 10^th consecutive year. It marks a decade of mission where AP is committed to elevating the standards of Thailand’s real estate industry by growing seeds of quality talent. And AP recently flew a group of winning university students from AP OPEN HOUSE Class 10 to Japan to learn about world-class real estate projects under Mitsubishi Estate Group.

Mr. Toru Hayamizu, Executive Officer & General Manager, International Business Planning Department, Mitsubishi Estate Co., Ltd., said, “The mission of Mitsubishi Estate is to create society through city development and the delivery of spaces and convenient services that ensure maximum satisfaction for customers. Our residential developments are not only focused on delivering quality residential projects that meet our ‘FIVE EYES’ standards, but also on building sustainability and contributing to both the community and the environment.”

From ‘Unspoken Needs’ to ‘Living Quality’ 

The highlight of this year’s field trip involved perfectly combining world-class know-how in a seamless way. It started from AP sharing its design philosophy — the process of understanding The unspoken needs (the needs and feelings that customers do not explicitly express, such as emotional connection, peace of mind, and pride in living) – which lies at the heart of AP’s project design in Thailand. The journey then continued with learning about Japan’s core principles of quality and sustainability from Mitsubishi Estate.

Experiencing Mitsubishi Estate Group’s Real Projects in Japan

1. A good home that understands real life is not just big. At Komazawa Stage 2, students learned that great design begins with empathy for residents’ feelings. The concept of “close outside and open inside” delivers maximum privacy in the heart of a big city. Each space is designed with a deep understanding of functionality, connection with nature, and the use of energy-saving technologies such as HOMETACT and AEROTECH, ensuring sustainable living.

2. Construction of condominiums using the Seismic Isolation Structure system — the largest and most extensive of its kind. Representatives from AP OPEN HOUSE Class 10 were given a special opportunity to study this technology up close. This system helps absorb vibrations and reduce the impact felt by residents in high-rise buildings. Beyond structural innovation, it delivers a sense of peace of mind and confidence to condominium residents in Japan — one of the most earthquake-prone countries in the world.

Experiencing such a world-class safety standard, even though Thailand faces a different disaster context, reflects Mitsubishi Estate Group’s unwavering commitment to quality leadership — a philosophy that begins with maximum safety and extends to every property development in which the company invests, adapted to suit different local contexts.

3. Ecological sustainability at HotorIA Square which is an important Biodiversity project by Mitsubishi Estate. It focuses on ecological sustainability through the design of spaces that harmonise urban living with nature. The design encourages coexistence among cities, people, trees, and animals. Native flora are used to absorb greenhouse gases effectively, reinforcing how a world-class organisation places importance on enhancing quality of life — not only for people but for the environment and the entire ecosystem.

Voices from quality seeds: AP OPEN HOUSE Class 10

Marketing Department representatives (Ms. Pharisa Pawong, Department of Marketing, Faculty of Business Administration for Society, Srinakharinwirot University and Mr. Chalida Chaonuea, Department of Digital Marketing, Faculty of Business Administration, Bangkok University), shared their impressions: “Before joining the programme, we never thought a real estate company would attach such importance to deeply understanding customers’ unspoken needs. A quality home is not necessarily the biggest or the most expensive one — it is a home designed with empathy and careful attention to ensure that every square metre truly supports functional living, even the needs that customers never express. This is the kind of quality that goes beyond physical space — it’s about sustainably elevating the quality of life.”

Civil engineering representatives (Mr. Kritsanaphong Kerdkasem, King Mongkut’s University of Technology Thonburi, Mr. Pariwat Burawong, Suranaree University of Technology, Mr. Natchapol Roysri, Khon Kaen University, and Ms.Sudarat Gitphithuk, Ramkhamhaeng University) reflected on their experience: “We were deeply impressed by the principle of EMPATHY applied in property development. It made us realise that true LIVING QUALITY must balance both physical and mental well-being within a safe and healthy environment. The field trip to Japan opened our eyes to the importance of disaster safety and the sensitivity of functional design that considers every detail. We learned that to create a truly high-quality project, one must start with careful attention to small details and maintain clear standards, such as the FIVE EYES principles, to deliver lasting peace of mind to residents.”

AP THAILAND creates quality Talent for A sustainable future

AP Thailand hopes that the transfer of knowledge and experience over the 2-month period of AP OPEN HOUSE Class 10 will serve not merely as an internship, but as a foundation for nurturing quality talent for the future of Thailand’s real estate industry. The programme’s mission is to inspire young people to pursue careers in real estate and to drive innovation that truly understands the unspoken needs of Thai people. Through this exchange of world-class vision and expertise, AP Thailand aims to empower the next generation to deliver the ultimate living quality — so customers can experience Cheevit Dee Dee Tee Lueak Eng Dai, while contributing to sustainable growth for both the industry and society.

“The Ultimate Living Quality — in Your Own Way”
A good life begins with understanding of living — one that touches the ‘Unspoken Needs’, the desires and feelings that are never expressed.

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