AP NIGHT TO MEET YOU – the ultimate digital service innovation awarded as Thailand’s Digital Experience of the Year

เกริก บุณยโยธิน 06 December, 2023 at 11.53 am


AP Thailand Public Co., Ltd., Thailand’s leading property developer with a promise of Cheevit Dee Dee Tee Lueak Eng Dai, today announced its success under EVERYTHING DIGITAL strategy, one of the company’s three key driving strategies after AP NIGHT TO MEET YOU was recognised as Thailand’s Digital Experience of the Year at Asian Experience Awards 2023. AP NIGHT TO MEET YOU – a digital service innovation, is the first and only of its kind designed for night-time live chat on everything real estate directly with real AP personnel as opposed to chatbot – who are standby to advise, assist and share detailed information on AP’s projects – any home-related question regarding the more than 150 single detached home, townhome and condominium projects across the country, as well as, secret deals and special discounts for those who stay up late to be able to easily, conveniently and safely access every needed information. All you need to do is simply text inquiries through LINE Official Account @APThai or Facebook Messenger Page APThai from 9 p.m. – midnight every day. AP NIGHT TO MEET YOU is another service innovation AP intends to develop to deliver unlimited digital experiences for everyone.

This year, the Asian Business Review magazine, Asia’s leading publication, held the Asian Experience Awards 2023 in Singapore. The event aimed to highlight brands and organisations that excel in creating innovations to enhance the overall experience and better meet the needs of today’s customers. The recipients were selected from a diverse range of brands and organisations representing various industries across Asia.

AP NIGHT TO MEET YOU has been in service since 1 April. It was developed from the company’s evolving consumer insight in which AP found that its customers are online longer during night time either for shopping or chatting for needed information. AP NIGHT TO MEET YOU was developed therefore to offer new night-time experiences with the difference being you chat with real people as opposed to chatbot. Live chat to inquire about AP projects on all online platforms has increased by 45% from the previous year and the award-winning innovation just added to the pride of AP Thailand.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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