Nirvana launches ‘Pay Less, Get More’ campaign in response to BoT’s LTV measures

เกริก บุณยโยธิน 27 October, 2021 at 15.05 pm

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Nirvana moves ahead with a big marketing activity through ‘Pay Less, Get More’ campaign, offering a chance for potential homebuyers to own a house easier in its eight ready-to-move-in projects including single houses, townhomes, and home offices.

Customers can choose a ready-to-move-in house on a real plot with the best offer. A special event “Nirvana Payday” will also be held during 11-14 November at the sales office of every project. This is in response to the government’s policy to reopen the country to welcome foreign tourists. Another supporting factor comes the Bank of Thailand (BoT)’s measures to relax the loan-to-value (LTV) criteria until the end of 2022, which is expected to boost purchasing power of homebuyers.

Mr. Sornsak Somwattana, Chief Executive Officer of Nirvana Daii Public Company Limited or ‘NVD’, revealed that the company will be organizing a big promotion campaign in the last quarter of the year. The ‘Nirvana Pay Less, Get More’ campaign encourages customers to buy now and get the best offer, by bringing eight ready-to-move-in projects including single houses, townhomes, and home offices, which are all high-end projects with natural modern design to fit the lifestyle of new-generation people, under the ‘Living Revolution’ concept, with starting prices of 8.9-40 million baht, to organize special promotion of the year ending on 31 December 2021.

The details of this special promotional campaign will focus on reducing the burden of monthly installments to be as low as 10,300 baht per month for a period of 24 months, coupled with the BoT’s new LTV measures which allow customers or investors to get 100% loan in every contract. Furthermore, the company also offers cashback from purchases up to 3 million baht and helps to halve the expenses of making reservation and doing contract. It will charge no expenses on the day of ownership transfer as to make it easier for customers to own a house. At the same time, there is also ‘Nirvana Payday’ activity during 11-14 November 2021 at the sales office of every project. Interested customers can visit the site and choose a ready-to-move-in house they really want.

Eight projects participating the campaign include: 1) Nirvana Beyond single house project at Rama 9 – Krungthep Kreetha, with monthly installment starting from 27,500 baht; 2) Nirvana Beyond Bangna @ U Park monthly installment of 22,900 baht; 3) Nirvana Beyond Rama 2 monthly installment of 19,500 baht; 4) Nirvana Icon Pinklao monthly installment of 19,500 baht; 5) Nirvana Element Bangna monthly installment of 11,100 baht; 6) Townhome Nirvana Define Srinakarin – Rama 9 monthly installment of 10,300 baht; 7) Nirvana Home Office @Work Ladprao – Kaset Nawamin monthly installment of 20,600 baht; 8) Nirvana Home Office @Work Ramintra, last unit, with monthly installment of 28,200 baht. The company expects the campaign will stimulate sale up to 600 million baht by year-end.

Mr. Sornsak added that it’s a good timing for those who want to buy a house as the real estate sector has received a positive impact from Bank of Thailand’s easing LTV condition for mortgage lending that allows homebuyers to temporarily get 100% loan in every purchase contract made during 20 October 201 until 31 December 2022. It is considered that the real estate business has low risk as financial institutions have strict credit approvals. Real estate speculation began to decline. Residential units valued less than 10 million baht, from the second contract onwards, can get loan up to 100%. (Previously, the loan was 80% for the 2nd contract and 70% for the 3rd contract). For houses with prices exceeding 10 million baht, the first contract can get 100% loan (from previously 90%).

Customers interested in Nirvana projects can add Line to get more details about ‘Pay Less, Get More’ campaign from Personal Assistant via Line Official: https://lin.ee/uQMfLJa or contact Call Center 1787.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

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