Central Pattana Plc., Thailand’s No.1 sustainable real estate developer and operator of shopping centres, residential projects, hotels, and office buildings nationwide, has partnered with
The Ascott Limited (Ascott), a leading global hospitality company and wholly owned subsidiary of CapitaLand Investment (CLI), to announce the development of Oakwood Central Hat Yai. This marks the debut of the Oakwood brand in Hat Yai, reflecting strong hospitality demand in one of Southern Thailand’s key economic hubs and reinforcing the elevation of hospitality and serviced living standards in the city.

Strategically located in the heart of Hat Yai, the hotel will be directly connected to Central Hat Yai, the city’s premier lifestyle landmark. Just 20 minutes from Hat Yai International Airport, the property is designed to seamlessly cater to both leisure and urban living needs. Oakwood Central Hat Yai is scheduled to open in the fourth quarter of 2026.

Bringing the Oakwood Brand to the Heart of Hat Yai

Oakwood Central Hat Yai embodies the distinctive identity of the Oakwood brand, renowned for delivering flexible stays that seamlessly combine the comforts of home with hospitality services. Positioned to capture growing cross-border travel demand from regional markets, the property is thoughtfully designed to welcome guests across all travel journeys – from business travellers to extended-stay guests – offering a blend of convenience, comfort and attentive service.

The hotel features 182 rooms and suites, from well-appointed deluxe rooms to spacious suites, with select room categories featuring fully equipped kitchens. Designed to accommodate varying travel needs, the property also offers a comprehensive range of facilities, including an all-day dining restaurant, rooftop bar, rooftop swimming pool, banquet and meeting rooms for business events, fitness centre, kids’ club, and self-service laundry facilities — to support leisure, work, and everyday living in every dimension.

Ms. Naparat Sriwanvit, Chief Finance Officer and President Hotel and Office Businesses of Central Pattana Plc., said: “This partnership with Ascott reflects Central Pattana’s strategic expansion of its hotel portfolio in high-potential economic cities. Hat Yai serves as a key hub for trade and tourism, while also playing a vital role in strengthening connectivity between Thailand and Malaysia. The development of Oakwood Central Hat Yai further completes our mixed-use ecosystem under the Retail-Led Mixed-Use Development model, elevating urban development standards and creating long-term sustainable value through our ‘The Ecosystem for All’ strategy.”

Ms. Wong Kar Ling, Chief Strategy Officer and Managing Director for Southeast Asia, Ascott, said: “Our partnership with Central Pattana represents a shared commitment to shaping high-quality, future-ready destinations across Thailand. With Oakwood Central Hat Yai, we bring together Ascott’s global hospitality expertise and Central Pattana’s strong leadership in mixed-use developments to introduce a new benchmark for urban hospitality in one of Southern Thailand’s most dynamic cities. This collaboration underscores our confidence in the long-term potential of Hat Yai and reinforces Ascott’s strategic ambition to expand alongside trusted partners who share our vision for sustainable, experience-driven growth.”

Mr. Phoom Chirathivat, Head of Hotel Business at Central Pattana Plc., said: “Hat Yai is a city with strong year-round demand from both business and leisure travellers. Introducing the Oakwood brand — leveraging a versatile flex-hybrid model to meet diverse travel needs—into a project that is directly connected to Central Hat Yai shopping centre enables us to create a fully integrated experience in one destination, seamlessly combining stay, work, meetings, and lifestyle. This collaboration with Ascott will set a new benchmark for hospitality in Hat Yai and support the city’s long-term, quality-driven growth.”

Mr. Kanit Sangmookda, Country General Manager, Thailand & Laos, Ascott, said: “Hat Yai continues to thrive as a key gateway for both domestic and international travellers, particularly from Malaysia. The launch of Oakwood Central Hat Yai underscores our confidence in the city’s long-term potential and reflects our ambition to introduce diverse, high-quality hospitality experiences across Thailand’s strategic destinations. With this addition, Ascott’s portfolio in Thailand and Laos now spans 32 operational and pipeline properties. Through our collaboration with Central Pattana, we aim to deliver a property that not only elevates the guest experience but also contributes meaningfully to the city’s broader tourism and economic growth.”

The launch of Oakwood Central Hat Yai will mark the arrival of the first internationally branded hotel in the city, introducing a new standard of accommodation to Southern Thailand. At the same time, it also stands as a significant milestone in Central Pattana’s mixed-use development strategy—creating sustainable value for the city, its people, and the broader economy. The property is set to unveil a new elevated lifestyle experience in the heart of Hat Yai in Q4 2026.

Oakwood Central Hat Yai is located at Kanjanavanich Road, Hat Yai Subdistrict, Hat Yai District, Songkhla 90110. For more information about Oakwood Central Hat Yai, please visit DiscoverASR.com.