Singha Estate Public Company Limited (SET: S) hosted an exclusive trip to create unforgettable memories through its S Life Memorable Experience campaign, inviting Singha Estate residents to enjoy a romantic, unforgettable experience amidst the cool breeze of the Valentine’s season. In its 5^th consecutive year, this campaign took part in the prestigious “Singha Park Chiang Rai International Balloon Fiesta 2025” at Singha Park Chiang Rai.

Mr. Sirikiat Vadabukkana, First Vice President of Sales and Transfer at Singha Estate Public Company Limited (SET: S), shared: “Singha Estate is committed to offering our residents the most extraordinary happiness and special memories, in true Singha Estate style. We focus on delivering valuable and memorable experiences that elevate their lifestyle, with carefully curated activities to complement their exclusive way of living. This year, our S Life Memorable Experience campaign invited residents to enjoy the grandeur of the Singha Park Chiang Rai International Balloon Fiesta 2025, one of ASEAN’s largest and most spectacular balloon festivals. Residents had witnessed hot air balloons from 13 countries soaring into the sky above the lush, green valley. Exclusive to Singha Estate residents, the highlight of the experience was a hot air balloon ride offering a 360-degree panoramic view of the stunning landscape at sunrise. During the 45-minute flight, the balloon drifted through the city and historic architecture, allowing passengers to breathe in the crisp air and admire the beauty of Chiang Rai from a unique perspective. The festival also featured the largest international balloon competition in ASEAN, with participants from South Korea, the USA, Japan, Laos, Canada, Taiwan, Malaysia, the UK, Latvia, Australia, Switzerland, Vietnam, and Thailand. Plus, there were balloon shows with mesmerizing light, color, and sound, adding to the event’s magic. The campaign also gave residents the chance to explore the rich cultural heritage of Chiang Rai, visiting iconic landmarks like the architectural marvel of Wat Rong Khun. Additionally, they could indulge in authentic local cuisine amidst the stunning mountainous scenery, embracing the natural beauty that made the region so special.”

Another rare highlight was the Khon (Thai classical dance-drama) performance, “Sajja Decha, the Demon King” presented by over 160 artists from the Royal Theatre Troupe. This extraordinary performance beautifully portrayed a story rich in artistic and cultural value, perfectly combining grandeur with intricate grace. The event culminated in a concert featuring some of Thailand’s leading artists, including Bodyslam, Bowkylion, URBOYTJ, Yokee Playboy, Paradox, and many more, creating an atmosphere of pure joy and celebration. Exclusively for Singha Estate residents, the event offered the unique opportunity for photos with the artists, premium service throughout, and an exclusive concert viewing area close to the stage.

Ms. Kanokwan Wuthipongvorakit and Mr. Monchai Charoenpetnak, residents of Singha Estate, shared their heartfelt impressions as participants in the S Life Memorable Experience campaign: “I’m so excited to have had the chance to join this trip—it was my first ever hot air balloon ride. At first, I was a little nervous and hesitant, but with the encouragement from the Singha Estate team and management, I decided to give it a try. I was also joined by other residents, which made me feel more at ease. Plus, the expertise of the balloon pilot really helped calm my nerves. The experience of floating in the hot air balloon while watching the sunrise was incredibly fun and memorable. A huge thank you to Singha Estate for organizing this wonderful activity. If there’s another one in the future, I’ll definitely be there.”

Every moment of the experience was thoughtfully designed to provide Singha Estate families with a truly special and memorable experience, blending joy with lasting memories from S Life. For more exclusive events like this, follow Singha Estate on Facebook: Singha Estate Facebook.