Papus Property, new blood real estate developer, catches a trend of living in balance with nature, launching “Shizen Phattanakarn 32,” a modern loft style townhome project under a concept of “WELLBEING HOME,” a living innovation from Japan. The project will tap those loving unique design with unit prices starting at 7.59 Million Baht, offering attractive campaigns with the official launch on Saturday 24-Sunday 25 March 2018. The company is confident to have sales of 80% by the end of the year.

Mr. Phakthana Preedawiphat, Managing Director of Papus Property Co., Ltd., (PAPUS) discloses about the development concept of “Shizen Phattanakarn 32” that throughout the past 5 years Bangkok transportation system has expanded. Mass transit lines have driven an exponential growth of low-rise and high-rise residential market while land prices have also risen. All of these are key factor driving residential prices to rise closely. Sometimes the rises are not in line with buyer’s income and needs. Papus Property Co., Ltd., as a developer that is ready to develop products to meet demand and every lifestyle, will develop Shizen Phattanakarn 32, a modern loft style townhome project under the concept of “WELLBEING HOME” with the outstanding potential of Phattanakarn area which is located between the central business districts and the centre of residential areas like Thong Lor and Ekkamai. The project’s design and function will meet all lifestyles with project sales value of 750 Million Baht.

“When selecting a residential unit, consumer nowadays will consider not only price or location but also function, design, environment, uniqueness and capital gain in the future. Key highlight in development of Shizen is inspired by Japanese who live in balance with nature. The project’s outstanding feature is aimed for all family members to feel relaxed and comfortable. We adopt 5 human senses to develop the project, comprising Life or the project’s environment which should be good and safety; Neat for residents to use function at maximum efficiency. Function area in the house and common area in the project is practical and accessible for everyone. Flow is a layout that allows ventilation and depends on air-conditioning system as least as possible.

Shizen Phattanakarn 32, a modern loft style townhome with double space, is developed under the concept of “WELLBEING HOME,” a living innovation from Japan for every life living in balance with nature. The project comprises a total of 79 units, divided into 2 phases. Phase 1 will have 57 units and Phase 2 will have 22 units on the project’s plot sized 8-0-17 rai worth 750 Million Baht. Outstanding features include prime location which can link to Phattanakarn, On Nut, Rama 9, Sukhumvit and Ekkamai roads as well as one of the most popular hangout venues—Thong Lor. It is surrounded with modern lifestyle like restaurants, shopping centres, renowned schools and leading hospitals.

Each unit is located on a plot sized 21.3 square wah with a usable area of 210 square metre and double space design. Special feature is a double volume with a floor-to-ceiling height of 5.35 metre with glass louvre windows allowing air to circulate throughout the house. Space in the living room on the ground floor is provided for dining area and elderly living. Windows in the room on the ground floor open to backyard. Bathroom is spacious with a sliding door specially designed to be hidden inside the wall and safety with a handrail grab bar. Area in the backyard is also available for additional construction of Thai kitchen. The frontage of the house is 5.5 metre in width, spacious enough for 2 cars parking.

The project features many facilities like a club, a fitness centre, a salt water swimming pool with a counter current jet, co-working space, a meeting room, garden and 24-hour security system. Unit price is 7.59 Million Baht with construction starting in April 2017 and scheduled for a partial completion in December 2018.

For marketing strategy, Mr.Phakthana continues, “The company aims target customers for this project, covering middle-aged people who are starting a new family or have a big family and new generation group aged lower than 30 years old. To match behaviour of consumer, most of whom are working people, the company will focus on building awareness through advertisements and public relations medias. More than 50% will be communicated through digital marketing as this channel is key to communicate with customers 24 hours and it is a convenient way for customers to search the project’s information. We will also hold a marketing event on March 24-25, “Open House Shizen Phattanakarn 32,” to showcase a sample house, Harmonious Townhome Design Double Space, offering special campaigns with the best price of 7.59 Million Baht for only 2 days.”

“We focus on small-scaled market but on potential location with an affordable price which is value for money and will rise in the future. After we pre-launched the project early the year, sales is currently 35%. This year we expect to have 80% sold and will definitely close sales within 2019,” Mr.Phakthana concludes.