“COTTO” deploys flagship products to define the true essence of modern lifestyle with brand new concept “Fulfill Your Dream”
COTTO; Thailand leading manufacturer of tiles and sanitary ware industry elevates their customer living experience with flagship products and service by providing comfort, hygienic, and secure home living under the brand new concept “Fulfill Your Dream” to gratify unlimited customer’ self-indulgence.
Mr. Anuvat Chalermchai, Head of Ceramic Business, SCG Cement–Building Materials Co., Ltd. said: “There are lots of factors makes life getting harder. Stress from life’s daily hassles, polluted air and environment and even the crisis of COVID-19 outbreak are some of those factors. People is then constantly looking for the “Happiness” within their reach. COTTO sees that home is a safe place where people can control their own space and environment. With these reasons, we have continuously studied, researched, analyzed and implemented customer needs into our products to reflect and comprehend satisfaction of each client’s types. We found that our clients can be categorized into two groups. First, the Dream Catcher whose age between 23-28 prefers self-determination, socializing with friends through social media yet pursuit of own pleasure and commit to time Freedom are ultimate goal for this Hedonism. Second group is the Committed Dream age 40-60 whom desires to take all responsibility with their own, enjoying physically meeting friends and family, focusing on future plan and ranking convenience and security as their priority. Regarding these diverse requirements, “Fulfill Your Dream” a brand new concept is created to serve utmost living experience to each intimate Dream Space where customers can relax and recharge in order to follow their dream whilst elevating their esthetic sense of living. The innovative products and service by COTTO are served the distinctive lifestyle in 3 elements which are Mood Lifting Environment, by adapting the non-cliché design to its products, Pleasing Well–being; the pleasant and yet desirable of clean, comfy and safe wellness and ultimately, Life–time Hassle Free; worry-free with quality products, one-stop services with environmental concern.