ORIGIN Announces ‘NEXT LEVEL’ Vision, Aiming To Launch 20bn-baht New Projects, New Businesses
Origin Property Pcl, one of the top property developers in Thailand, announces a new vision “ORIGIN NEXT LEVEL” for its business expansion and new living solutions. Twenty projects worth 20 billion baht will be kicked off this year under the new brands – Origin Plug & Play, Brixton, Hampton, Original – to cover and satisfy various groups of customers such as startups, pet lovers, campus people, investors, affordable niche and silver age. It plans to join hands with several partners including Samitivej Hospital to provide Hospital at Home service, and Sawangkanives to set up Senior Living Lab. In addition, it will diversify into new businesses, starting from Logistics Center, Healthcare and Asset Management. It sets to break its all-time high record of its sales at 29 billion baht this year and targets to generate total revenue of 14 billion baht.
Mr. Peerapong Jaroon-ek, Chief Executive Officer of Origin Property Pcl (ORI), a fully-integrated property developer, says that the sudden and unexpected changes in 2020 forced the company to learn to adapt continuously. It has gained new experiences and different perspective to run the business for the sake of consumers. In 2021, it will utilize all knowledge it had in 2020 together with Disruptor Mindset – a DNA of Origin’s team – to bring the company to another level under the “ORIGIN NEXT LEVEL” concept, which focuses on creating an ecosystem that serves customers in every stage of their lives.
ORIGIN NEXT LEVEL comprises two main ideas, which are 1. Next Level of Business Expansion. To penetrate the new target segmentation, it plans to develop new projects on new locations, launch new brands, set up new businesses and boost new collaboration with partners. It will launch 20 new residential development this year worth 20 billion baht in total. 2. Next Level of Living Solutions. It will offer new function and new services in both housing and condominium projects in order to satisfy residents’ lifestyles in Now Normal to Next Normal Era.
“Today we are not considering ourselves just as a developer. We want to position ourselves as a Beyond Property developer who offers products and services serving every generation in one’s life,” says Mr. Peerapong.
The company strongly believes that ORIGIN NEXT LEVEL will foster the company’s foundation and sustain the growth in the long term. It targets to generate its sales at 29 billion baht in 2021, making it a new high record since its inception, and generate total revenue of 14 billion baht.