Central Pattana unveils ‘Market Place Pracha Uthit’, anchoring a high-potential location with a Neighborhood-Centric strategy to create the best community mall in the area

เกริก บุณยโยธิน 29 November, 2025 at 23.19 pm

ประกาศที่เกี่ยวข้องกับเนื้อหา


– Developing ‘Market Place Pracha Uthit’, a community mall market place model, an easily accessible mall that people can visit every day.

– Unveiling the formula to transform the Market Place community mall model, strategically targeting the high-growth potential location of Pracha Uthit-Thung Khru, utilizing in-depth local insights to precisely meet the needs of the community.

– Gathering together popular brands of more than 40 stores to offer the most complete lifestyle, with brands such as CHAGEE, GAGA, JIAN CHA, JONES’ SALAD, SHINKANZEN SUSHI, SUBWAY, THE STEAK & MORE, JAPANG and in early 2026, encounter Suki Changphuak restaurant, popular street food from Chiang Mai – the first branch in this area.

Central Pattana plc, Thailand’s leading real estate developer for sustainability, is expanding its ‘Ecosystem for All’ vision with the opening of ‘Market Place Pracha Uthit’, a Center of Life built for everyday accessibility and community-value circulation, featuring 40+ well-loved brands across food, beverage, wellness, retail, and lifestyle, designed to reflect district demand, empower local businesses in the catchment, and strengthen residents’ daily routines, serving the Pracha Uthit–Thung Khru district through 8,600 m² of total project area, reinforcing the company’s strategy to elevate customer experiences.

The opening event was honored by the presence of executives from Central Pattana plc, including Mr. Wuttikiat Techamongklapiwat, Chief Operating Officer, Ms. Rujires Neerapatama Head of Government Affairs & Land Acquisition, Ms. Pornwadee Rocharungsat Head of Corporate Marketing & Communication, Ms. Surang Jirattigalachote, Executive Project Director and Ms. Thanisa Joseph, Head of Community Mall Business.

Mr. Wuttikiat Techamongklapiwat, Chief Operating Officer at Central Pattana plc, said: “Central Pattana has over 45 years of expertise in developing spaces into a ‘Center of Life’ and always delivers experiences that meet the needs of customers in each area. Community Mall Marketplace is an easily accessible retail format and is a major piece of the puzzle that helps to strengthen and synergize Central Pattana’s ecosystem. Marketplace Pracha Uthit is a community mall located in a prime location in the Pracha Uthit-Thung Khru area, which has been modernized under the ‘Neighborhood-Centric’ strategy to precisely fulfil the diverse needs of people. Marketplace Pracha Uthit offers convenience, a full range of popular-brand stores and space for everyone to spend their time together every day, and targets families and customers whose lifestyles demand daily convenience. Pracha Uthit-Thung Khru has fast-growing real estate development, driven by business opportunities and the needs of residents in the various housing zones. Currently, there are over 25,000 residential units, with a growth rate of 2.5% per year and with a population of over 200,000. We expect daily customer traffic of 5,000 people at Marketplace Pracha Uthit.”

Unveiling 3 formulas to transform ‘Marketplace Pracha Uthit’, a new Center of Life in Pracha Uthit-Thung Khru

1. New Design – the Market Place community mall model, another retail format of Central Pattana derived from over 45 years’ expertise in the retail real estate business. Introducing a new Modern Contemporary concept that emphasizes modernity, convenience, and quality, aiming to create a new dimension in the Thai retail industry and precisely meet the urban lifestyle needs of each neighborhood.

2. New insights – a study of consumer behavior in the Pracha Uthit-Thung Khru area found interesting data: residential development is growing rapidly in this area with over 25,000 residential units; it is an educational institution zone with a total student population of over 15,000 and more than 15 The target groups with high purchasing power are mainly families (families with children) aged 31-65, who seek convenience and space to spend time with their loved ones as well as city dwellers, particularly those with limited time and who may not want to travel far after work, but still seek a hangout and social life destination that meets all their needs in one place (within a 15-minute drive).

3. Rebranding – adjusting the brand identity to ensure a more modern mood and tone, while maintaining the uniqueness and charms of the area while meeting the needs of daily convenience, flexible hours and a modern lifestyle, enhancing the standard of Thai community malls.

 

Highlights of Market Place Pracha Uthit, the ultimate and the most complete destination in the area, with popular branded stores in the best location and the most convenient transportation

– Fully meeting the needs of people in the area, with a community mall area of ​​8,600 m2, offering a complete shopping experience with brands under Central Group, such as Tops Supermarket, along with more than 40 popular shops and brands under the concept of ‘Neighborhood-Centric’ to truly fulfil the needs of people in the community.

– Food Destination – the most complete food destination in the Pracha Uthit area, with popular tea shops such as CHAGEE, GAGA and JIAN CHA and well-known restaurant brands such as JONES’ SALAD, SHINKANZEN SUSHI, SUBWAY and THE STEAK & MORE, along with a Take Home zone that offers ‘Ready to Eat’ and ‘Grab & Go’ from popular restaurants in the Wang Lang area such as JAPANG, in addition to popular restaurants such as Kaprao Boran, Nakorn Siam, Bao Soho, and WHITE STORY. Get ready to welcome Changphueak Suki, the famous street food restaurant from Chiang Mai, with its first branch in the Pracha Uthit area in early 2026, along with health and beauty services such as WATSONS, FLEX REHAB, and many more.

– New design with a 3-story building under the ‘modern contemporary’ concept – a cool and shady atmosphere with a harvest feel that has been reinterpreted in a contemporary approach to ensure a natural blend with the neighborhood – with space for everyone in the family.

  • Family & Co-Creation Space – a relaxing space ideal for family activities, with different activities and events every month throughout the year.
  • Most convenient transportation – located in the best location on Pracha Uthit Road, Soi 69/1; it takes only 5 minutes from Suksawat Road and only 10 minutes from Rama 2 Road by private car, with parking space for 126

Central Pattana is committed to creating a ‘Center of Life’ with a ‘Neighborhood-Centric’ concept that will help elevate neighborhoods, add to the modern urban lifestyle, connect with people and sustainably promote the community in terms of quality of life and the environment.

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

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