– AP Thailand, with its promise of Cheevit Dee Dee Tee Lueak Eng Dai, closes 2024 with success in all aspects. Net sales reached Bht 46,752 million, total revenue topped Bht 47,125 million and net profit stood at Bht 5,020 million. Financial stability is at its strongest, with a net debt-to-equity ratio as low as 0.7

– In 2025, the company will continue to dominate the industry with its strategy to ‘Build the Ultimate for the Best Life’. As it plans to launch the industry’s highest-value single detached homes, twin homes, townhomes and condominiums with a total of 42 projects worth Bht 65,000 million. The presales target of Bht 55,000 million and projected revenues target of Bht 52,900 million.

– ‘AP Builds the Ultimate for the Best Life’ strategy will drive AP to rule supreme through three key DNA elements 1) Diversity & Desires – Building the ultimate… space that speaks your true self 2) Craft Space & Design – Building the ultimate in every design detail 3) Elevation & Intuitive Living – Building the ultimate so everything around you is easy.

– Townhome and Twin Home business reaffirms its position as No. 1 market leader in townhome and twin home market, continuously evolving, with plans to launch 18 projects worth Bht 15,000 million as it builds on the goal of ‘achieving the ultimate life’ with the ultimate 3: the best coverage of project locations, the most number of home models to choose from and the best project facilities.

– Single Detached Home business builds the ultimate for the best life with plans to build ‘The Greatest Home to fulfill every life space of all generations’ with 15 new projects worth Bht 26,500 million. This includes the ultimate launch of the Majestic Collection under The Palazzo and Baan Klang Krung brands, the ultra-luxury single detached home. The company will also unveil a new brand, BEON, featuring innovative products with the cutting-edge Ultra Volume design, where all interior spaces are seamlessly connected. Additionally, new home models will be introduced across all sub-brands to cater to all market segments.

– Condominium business builds the ultimate for the best life, allowing you to ‘Start Life of Your Choice’, with 6 new condo projects worth Bht 20,200 million. These projects feature the ultimate magic in common areas and interior spaces, with the key highlight of the year being LIFE CONDO, which comes with a concept for Version 2025: Success Like no Other, along with 5 space innovations that celebrate life and plans to realise revenues from the transfer of 4 move-in ready condos.

– For updates on all new single detached home, twin home, townhome and condominium projects from AP throughout 2025, click http://apth.ly/APThai25

Summary Business Plan for 2025

AP Thailand Public Co., Ltd. is looking to expand its product portfolio across Thailand in 2025 with a total of 226 projects. These include 42 new projects worth approximately
Bht 65,000 million. They consist of 15 single detached home projects worth Bht 26,500 million, 18 townhome and twin home projects worth 15,000 million, 6 condominium projects worth Bht 20,200 million and 3 upcountry projects worth Bht 3,300 million. For these project, the company has set presales target of Bht 55,000 million, while revenues target from its 100% JVs are projected at Bht 52,900 million.

Summary Financial Information

For the operating results of 2024, the company posted the highest net presales in the industry at Bht 46,752 million. Total revenues from low-rise products, condominiums (100% JV) and other businesses were as high as Bht 47,125 million. Net profit stood at Bht 5,020 million and its net debt-to-equity ratio was 0.70, which was in accordance with its policy to manage its net debt-to-equity ratio at no higher than 1.

As of 23 February 2025, the company had a backlog of products valued at Bht 41,621 million.

AP’s ‘Build the Ultimate for the Best Life’ strategy

Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP Thailand Public Co., Ltd., stated that the company continues to operate under its core vision of ‘Cheevit Dee Dee Tee Lueak Eng Dai’ and 2025 is another challenging year considering all surrounding factors. However, to maintain its leadership in the property development industry, this year all AP Thailand business groups are ready to move ahead together under the strategy to ‘Build the Ultimate for the Best Life’ by creating the ultimate in all dimension – whether through its core portfolio of single detached homes, townhomes, twin homes and condominiums or by enhancing living experiences through the company’s service innovations, allowing everyone to truly live Cheevit Dee Dee Tee Lueak Eng Dai.

For 2025, the company residential property presales target of Bht 55,000 million, while revenues target from 100% JVs are projected to reach Bht 52,900 million, with the first ultimate challenge will be the launch of 42 new projects worth Bht 65,000 million, comprising: 15 single detached home projects worth Bht 26,500 million; 18 townhome and twin home projects worth Bht 15,000 million; 6 condominium projects worth Bht 20,200 million and 3 upcountry projects worth Bht 3,300 million. When combined with ongoing projects, AP Thailand will lead the industry with the highest number of projects, totaling 226 across Bangkok, its metropolitan area and provinces across Thailand.

As lifestyles continue to evolve, AP Thailand remains committed to developing residences and services that meet the changing needs of the new generation. Under the ‘Build the Ultimate for the Best Life’ strategy, the company has worked together with all its business groups to ensure that AP rules supreme and keeps delivering the ultimate in every touchpoint of living in an AP residences. This year’s new projects will be guided by three key DNA components, designed to offer customers the ultimate living experience:

– Diversity & Desires – Building the ultimate…space that speaks your true self, based on an understanding of individual differences and personal preferences, ensuring that the ultimate in your life remains with you for eternity. This covers all dimensions of property development, from constantly innovating new home models to support more specific lifestyles, to selecting high-potential locations – AP’s forte – to make sure the home you choose remains the ultimate choice in your life.

– Craft Space & Design – Building the ultimate…in every design detail through meticulous attention to create an ideal living space. By applying the concept of Empathy Design, spaces are crafted to respond to individual lifestyles while being enhanced with aesthetic elements, resulting in timeless, beautiful designs that create a unique experience, appeal to diverse needs and leave a lasting impression.

– Elevation & Intuitive Living – Building the ultimate… simplify everything around you, ensuring a hassle-free, good life with services designed to make everything easy and right for you. To create a living experience that is comfortable, effortless and perfect. No need to worry or manage details, as everything has been thoughtfully planned and prepared through AP services that cover all aspects of daily living.

No. 1 leader in the townhomes and twin homes that continuously evolves

Mr. Maytha Rakthum, Chief Business Group – Townhome and Twin home, AP Thailand Public Co., Ltd., said that in 2024, AP’s Townhome Business recorded over 30% of sales growth. To date, “we have remained” No. 1 developer with the largest market share of townhomes and twin homes. This year, the Townhome and Twin Home Business will continue to move ahead, staying dynamic in all aspects, with a goal to grow by leaps and bounds. The company is committed to advancing its corporate strategy of building the ultimate living experience in every dimension, ensuring customers achieve the best in life. This year, we plan to launch 18 new projects worth Bht 15,000 million, covering all the 6 sub-brands, with prices ranging from Bht 1.49 million to
Bht 25 million.

The first ultimate aspect is being No. 1 among the property developers offering townhome and twin home projects covering the most zones of Bangkok under the Zoning Expansion Strategy. This strategy is the key to business success, emphasising the development of projects in terms of quantity, variety, and diverse price packages tailored to customer needs in each area. Currently, the business group has projects spread across 11 zones, with the highest number of ready-to-move-in projects, totaling over 70 projects. We are confident that AP’s townhomes and twin homes have the most available units for sale and transfer in the industry.

AP’s project developments have achieved significant success, establishing AP Communities in several prime locations. To date, AP has invested in and developed over 1,000 rai of AP Community spaces. This year, the company plans to expand its success by introducing AP Community to the Muang Ake – Vibhavadi-Rangsit area, covering more than 120 rai. As the location boasts excellent connectivity, being near the Red Line mass transit, Future Park Rangsit, and Bang Phun Expressway, while also providing access to Highway 345, which connects to the Ratchaphruek zone for access to Sathorn or the Kanchanaphisek-Ring Road leading to Nonthaburi and Rama 5 via several routes. The company plans to launch 3 new townhome and twin home projects in the location of Muang Ake-Vibhavadi-Rangsit. The first project Grande Pleno Vibhavadi-Rangsit, featuring spacious twin homes starting at Bht 5.49 million, scheduled for launch in May 2025.

Creating the ultimate in the second dimension with the ultimate range of home designs, ranked number 1, catering to every lifestyle of customers across all segments. Currently, we offer over 100 home models, and this year, we are introducing 13 new models under new concepts such as the CoLive Model, the first townhome design where customers can rent out individual floors, catering to the Solo Living segment for those who prefer living alone. The Mirth Model is a two-storey townhome with Duplex Space, providing additional special flooring. The Xavier Model is a three-storey townhome featuring a split-level concept, while the Asher Model is a twin home with an extra-wide frontage of 16.4 metres, and more.

The third ultimate is setting a new standard of the best common area for townhomes and twin homes. The common area is designed not only as a relaxation spot but also as a space that integrates sustainable concepts without compromising daily comfort. It aims to create a beautiful and livable environment within the project by prioritising energy-saving innovations. For instance, the 24Fitness, is a fitness center open 24 hours to accommodate different lifestyles at various times, with a lighting system designed to turn on and off based on usage zones to save energy. The Eco Waste Station is designed as a systematic waste management station for cleanliness and sustainability. Every townhome and twin home project incorporates an architectural design with designated areas for waste sorting, in line with government recycling standards. The initiative is supported by the campaign “Know Waste, No Waste” to encourage residents to separate waste before disposal. This year, the goal is to recycle 100 tonnes of waste from all townhome and twin home projects, equivalent to planting over 20,000 trees. Additionally, Solar Roof systems will be installed to help reduce management costs for common areas, with plans to expand their installation at the Main Gate, in addition to the existing installations at the Club House.

The Greatest Home – The ultimate home that understands life

Mr. Ratchayud Nunthachotsophol, Chief Business Group – Single Detached Home, AP Thailand Public Co., Ltd., said that AP’s SDH continues to develop under the philosophy that FUNCTIONAL IS BEAUTIFUL meaning the most beautiful home is the one that understands life, where every square inch is designed to be practical and to accommodate the needs of every member of the household. This year AP SDH plans to launch 15 new projects worth Bht 26,500 million, and it aims to create the ultimate in residential living under the concept of The Greatest Home, designed to fulfill every living space need for every generation. In addition to maintaining success in the Bht 7-20 million price range for single detached homes, this year marks the first time that AP has launched new home models across all its sub-brands simultaneously with aims to meet the varied living space needs across all segments. Furthermore, to drive even greater growth, AP is introducing the ‘Majestic Collection’, an ultra-luxury collection of single homes under the The Palazzo and Baan Klang Krung brands, priced at around Bht 50 – 100 million and above. The ‘Majestic Collection’ reflects the definition of timeless elegance, with designs that are not just homes but masterpieces, blending meticulous detail with luxurious grandeur, catering to those seeking the very best in residential living.

The 3 ultimate developments in the ‘Majestic Collection’ are 1) The Palazzo Krungthep Kreetha at Bht 75 – 120 million 2) The Palazzo Pinklao-Borom at Bht 50 – 85 million, they are 2 of the ultimate flagship single detached homes inspired by world-class architecture with all the meticulous design in every detail. These homes are crafted to be a ‘Masterpiece’, combining the grandeur of space with high-end lifestyle functions and designs that reflect exceptional taste. These luxury mansions offer unique characteristics, with living areas exceeding 1,000 square meters. Specially designed spaces for each generation are integrated, and the common areas are landmarks of Majestic Living. Private Preview is slated for 29-30 March. 3) Baan Klang Krung Sathu Pradit 57 – The Rarest of Rarity, presents the ultimate in design and location, situated in the heart of the city. It’s a new concept for 4.5-storey houses with a rooftop terrace, only 9 units available, a project valued at Bht 550 million. These homes provide privacy, grandeur and comfort in a vertical living space. Sales are set to open in the second quarter of the year.

Another interesting highlight of this year, the AP SDH plans to launch a new brand called BEON to elevate residential living, transforming it alongside modern lifestyles, offering the ultimate in 3-storey modern single detached homes with functional areas ranging from 614 to 814 square meters. The new design is super exclusive with the addition of Ultra Volume spaces that seamlessly connect each floor to accommodate the needs of large families with unique tastes seeking modern classic-style homes. The first project under the BEON brand is planned for launch in the Nuanchan area, with the grand opening scheduled for the second half of the year.

LIFE Condo Give success a chance to live

Ms. Kamolthip Bumrungchatudom, Chief Business Group – Condominium, AP Thailand Public Co., Ltd., said this year, the condominium business group is ready to build the ultimate experience to help you Start Life of Your Choice with a new condo from AP. It also plans to launch 6 new projects worth Bht 20,200 million, aiming to create magic through innovative thinking in designing common areas and interior spaces that eliminates all the limits to living a vertical life to create a fresh experience where every space reflects individuality. The key highlight of the year will be LIFE CONDO that comes complete with a new concept of Success Like no Other. LIFE CONDO Version 2025 is ready to be part of every success that happens in every moment of life, with 5 space innovations to gratify life:

– Modular Flow Design. A design concept to create new functional areas. It seeks to find hidden spaces through a new thinking approach to space allocation, both vertically and horizontally. Resulting in new space that feels fresh and seamlessly connects all areas together, while also emphasising the importance of lighting and air circulation.

– Openness to Biodiversity. Connecting city life with nature by building an eco-system that supports both physical and mental well-being. This allows resident to feel and access nature in every touch, with a concept for stand-alone facilities in common areas that incorporate nature into daily functions. For example, the Botanical Gym, where exercise is surrounded by a garden, or the Biodiverse Co-Working Forest, which creates a work space within an urban forest setting.

– New Feel-Safe Design. A design concept that focuses on building an emotional safe zone, one friendly to all those living in the project. It also includes designs for homes shared by humans and pets, with special attention to creating residential buildings that provide peace of mind for both pet owners and their pets.

– A Building That Gives Back. It reflects the responsibility we have to society and the environment without giving customers extra burden or costs. For instance, using plants to purify the air, creating clean air for customers and returning it to neighboring communities. Additionally, the installation of EV chargers, motion sensors or solar panels in common areas to help save energy, among others.

– Choose the Persona of Your City. It’s a concept of developing LIFE CONDO offer choice suited to urban lifestyles. The Micro-Village in the Inner City concept as Low-Rise Rare Collection, where despite being in downtown you can enjoy tranquility and privacy, as well as, the Metropolis-Within City concept as High-Rise Super Facilities that does not only easy to access the dynamic city life but also offering a full range of ‘Super Facilities’ that only AP can provide.

LIFE Sathorn-Narathiwas 22 is the first LIFE CONDO to be launched under this new concept.
It features the Micro-Village in Inner City concept, standing 8-storey tall with 2 buildings. Valued at Bht 1,800 million, the project consists of 416 units. Located in Soi Narathiwas 22, it is perfect for those who seek tranquility in a retreat-like atmosphere. The VVIP Day pre-sale is scheduled for March 22 – 23, with prices starting at Bht 3.6 million. Register for special privileges at https://apth.ly/oj6r