Frasers Property Thailand (FPT) celebrated the success of Samyan Mitrtown, the mixed-use development in the heart of Rama 4 road, on its fifth anniversary. In conjunction with the milestone, the company revealed three winning strategies in developing mixed-use projects that can appeal to the new generation who value food and learning, while emphasising its position as a real estate platform focused on delivering better experiences through thoughtfully designed solutions that serve the needs of key stakeholders.

Mr. Thanapol Sirithanachai, Country Chief Executive Officer, Fraser Property (Thailand) Public Company Limited, said, “Samyan Mitrtown is a pioneering mixed-use project on Rama IV Road birthed from the vision of Mr. Panote Sirivadhanabhakdi, Group Chief Executive Officer of Frasers Property Limited, who have leveraged their experiences in domestic and international real estate development to uplift and transform this part of Rama IV Road into a vibrant new Bangkok business district.”

Over the past five years, Samyan Mitrtown has welcomed over 120 million visitors, with a daily footfall of up to 80,000 people. It has been positively received by tenants, with a high occupancy rate of 98% for retail spaces and 97% for office spaces – 14.8% higher than the average occupancy rate of Grade A office buildings in Bangkok. In residential, Triple Y Hotel within Samyan Mitrtown maintains an occupancy rate of over 90%, while Triple Y Residence, a long-term leasehold condominium, was 100% sold out in 2022 with resale prices increasing by over 20% to 160,000 Baht per square metre. Additionally, Samyan Mitrtown Hall has hosted over 500 events and conferences across various industries from both public and private sectors.

FPT has prioritised designing and developing spaces that cater to the changing needs and lifestyles of customer groups and users, with an aim of creating positive experiences. Samyan Mitrtown has consistently maintained its position in the mixed-use market and captured the hearts of the new generation with three key success factors:

1. Mitr – ting place concept: The commitment to develop Samyan Mitrtown five years ago to blend the culture of the Samyan community with its prime location near the Chulalongkorn University, was among the crucial factors that has helped Samyan Mitrtown stand out in Bangkok’s mixed-use market. Beyond being more than just another shopping mall, Samyan Mitrtown has become a space that combines urban living with the essence of the Samyan community, creating unique experiences for everyone with key concept of smart and friendly mixed-use development focusing on different concepts in each part of the development. These include the retail area under the theme of “Urban Life Library”, the office space under the “Intelligent Office Tower” concept, and the residential area under the “Neo Explorer Living Platform” concept.

2. Mitr mindset: The project differentiates itself by offering diverse services that cater to lifestyles of the new generation. These include 24-hour service areas with restaurants, convenience stores, and a co-learning space, “C asean Samyan CO-OP”, which offers a free learning space that is accessible 24 hours daily and currently has over 180,000 members with 1,500 users on average daily. Unique signature events that integrate users’ lifestyles with the distinct characteristics of Samyan Mitrtown, such as the Samyan Milk Garden, the Songkran Water Playground, and the Art Lantern Festival. Enhancing the development’s and community’s potential with the “MITR Direct Link,” a tunnel connecting the Samyan MRT station directly to the project, providing convenience, safety, and seamless access for users and the general public. Landscape and pedestrian convenience on Phaya Thai Road was also enhanced while offering green garden spaces for all users on the fifth floor of the project. These are public benefits that FPT intentionally designed and created to prioritise people, community, and environment.

3. The Mitr Ecosystem: Thoughtfully designed with around 30% allocated for each project component, Samyan Mitrtown is a mixed-use development that caters to the lifestyles of diverse age groups, addressing various needs all in one location. These include office spaces, residential, a hotel, retail spaces, green areas for relaxation, areas for learning and creativity, and the Samyan Mitrtown Hall event space that supports the hosting of comprehensive events.

“Over the past five years, the Samyan Mitrtown has achieved success as a mixed-use development that has won the hearts of the new generation. With a clearly articulated concept blending Samyan community culture with diverse lifestyles, it’s open for everyone to learn, socialise, and create new experiences together. It is our vision to create smart and friendly spaces for all, with a dedicated team continuously developing the project, actively shaping and being part of a growing community. We believe that Samyan Mitrtown will continue to be a top mixed-use development in the country development and a friendly space for the new generation whose lifestyles favor food and knowledge, adapting to market challenges and meeting the needs of all user groups, in line with our company’s Purpose of ‘Inspiring experiences, creating places for good.’,” Mr. Thanapol concluded.