CRC Thrives in Q1/2021, Achieving 90% of Pre-COVID-19 Performance
Yol Phokasub, Chief Executive Officer, Central Retail Corporation Public Company Limited (CRC), said, “Central Retail thrives on steadily regaining its balance despite challenges and uncertainties. Our strengths in employees’ capability and their growth mindset, innovation and leading position in omnichannel have set a new standard for retail in Southeast Asia. The company takes advantage of the fully leveraged and diversified portfolio to enable business agility; and the synergy between Central and Robinson Department Stores to meet the needs of customers in lifestyle and fashion while accelerating the expansion of Thai Watsadu and Tops Market nationwide and to Vietnam. Central Retail has springboarded the recent acquisition with COL to expand the B2B platform; and in Vietnam, continued to expand the Food category and GO! Malls. Our plan is to increase work efficiency and productivity through technological development and strong cash flow while looking for new business ventures to diversify our portfolio. Central Retail’s long-term vision and business plan before the COVID-19 pandemic remain unchanged, and that is to achieve sustainable and profitable growth.”
The current COVID-19 wave is far more aggressive and severe than the previous ones. However, the retail leader is confident in its New Central Retail Lifestyle & Food Platform which consists of Central mobile platform, an everyday lifestyle application that is a one-stop-shop for all Non-food products under Central Retail with The1 customer base of more than 18 million members, as well as new customers who are looking for ease of shopping; @Home Platform products under the newly added Live, Learn and Work category to ride on the stay-at-home trend, in which the latest product addition has significantly contributed almost 50% to Q1/2021 sales performance; Tops Online, Quick Commerce, and Personal Shopper For Everyone platforms also played a crucial role in enhancing customer experience in Q1/2021. For offline, all physical stores under Central Retail have lifted highest standard of care to ensure the safety of all our customers and employees.