Ascott Signs Record 19,000 Units Across 102 Properties in 2025
เกริก บุณยโยธิน
10 February, 2026 at 08.09 am
Advances multi-typology brand expansion into more than 10 new cities in Asia Pacific and Europe, including lyf in Wellington and Ascott in Taipei
The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), signed a record 19,000 units across 102 properties in 2025, marking 27% year-on-year growth in new signings. Its asset-light expansion was led by higher-fee segments such as resorts, supported by accelerating franchise momentum and strong conversion activity. Ascott entered more than 10 new cities across Asia Pacific and Europe, growing its global footprint to over 230 cities in more than 40 countries. The company now operates and has under development more than 1,000 properties[1] with over 176,000 units globally.
Ascott marked its entry into Taipei with the signing of the 185-room Ascott Nangang Taipei, located in a prime mixed-use development within Nangang Software Park, one of the city’s premier business districts. The partnership agreement was signed by Ms Jocelyn Wang, Chairman, The GAIA Hotel and Mr Kevin Goh, Chief Executive Officer, The Ascott Limited and Lodging, CapitaLand Investment.
Mr Kevin Goh, Chief Executive Officer, Ascott, said: “2025 marked a key milestone for Ascott as we accelerated asset-light signings and strengthened revenue visibility. With these new signings, we now have the embedded income to exceed our S$500 million fee target as pipeline projects turn operational. Our flex-hybrid model and multi-typology brand strategy enable us to optimise performance for property owners across market cycles, while disciplined investments in loyalty, technology and business development position us to capture growth in higher-fee segments including resorts, branded residences, MICE (Meetings, Incentives, Conventions, Exhibitions) and wellness. I thank our global teams and partners for their continued support as we advance our ambition to be the preferred hospitality company.”
Ms Serena Lim, Chief Growth Officer, Ascott, said: “As travel evolves into a lifestyle, consumers are seeking greater flexibility and choice in how they live, work and explore. Guided by insights from our owners and guests, we have pursued a deliberate growth strategy anchored in our flex-hybrid model and a differentiated suite of flexible living offerings. We are heartened by the robust growth in 2025, driven by strong owner commitment as reflected in portfolio deals across multiple brands. Approximately 30% of new signings came from existing partners expanding with us, underscoring trust in Ascott’s platform and our ability to meet diverse traveller and resident needs worldwide.”
Strategic City Expansion
In 2025, Ascott entered more than 10 new cities in Asia Pacific and Europe, including notable first properties in Wellington and Taipei, resort destinations such as Phuket, Phu Quoc and Langkawi, as well as emerging Tier-2 cities like Lucknow and Thanjavur in India.
Key milestones included the company’s expansion into New Zealand beyond its Quest franchise, with lyf making its debut in Wellington. Construction is expected to commence by the end of 2026, with the 108-room property set to transform six floors of a commercial building in the CBD, incorporating lyf’s signature social spaces and interconnected rooms for group travellers. With its strategic location in the heart of the capital’s business hub, the property embodies lyf’s experience-led social living philosophy, providing an accessible base for travellers, professionals and long-stay guests to connect with Wellington’s vibrant urban energy.
Ascott also entered Taipei, launching its flagship brand with the 185-room Ascott Nangang Taipei in Nangang Software Park, one of the city’s premier business districts. Scheduled to open in 1Q 2027, the serviced residence is part of a prime mixed-use development that also houses Taiwan Fertilizer Co., Ltd.’s headquarters and multinational companies including HP, Yahoo, Philips and Intel. It is further supported by a vibrant MICE and tourism ecosystem, with direct footbridge access to the Nangang Exhibition Centre, Taipei Nangang Exhibition Centre metro station and LaLaport shopping mall. The Nangang High Speed Rail station is also within walking distance. Designed for both short and extended stays, the property builds on Ascott’s expertise in transit oriented, mixed-use developments and supports its continued growth in the market.
Resort Portfolio Expansion
Capitalising on strong leisure travel demand, Ascott’s multi-typology brand strategy drove 15 resort signings in prime locations such as Phuket, Phu Quoc, Nha Trang and Bali, expanding its portfolio in resort destinations to over 50 properties. Notable additions include the 693-unit HARRIS Resort Cam Ranh, marking the brand’s first entry into Vietnam, alongside a 250-unit lyf and a 120-unit Somerset at Lagoon City Seville, Spain, a mixed-use development anchored by an 18,000-square-metre man-made lagoon.
In 2025, Ascott expanded its branded residences portfolio by partnering with quality developers on two new properties, adding over 1,000 units. These include the 227-unit Residences at Ascott Abov Patong Phuket (pictured), adjacent to Ascott Abov Patong Phuket Resort and just 150 metres from the iconic Patong Beach.
The company also expanded its branded residences portfolio by partnering with quality developers on two new properties, adding over 1,000 units: Residences at Ascott Abov Patong Phuket, next to Ascott Abov Patong Phuket Resort, and Oakwood Premier Branded Residences Luohu Shenzhen, co-located with Oakwood Premier Luohu Shenzhen. Leveraging its hospitality expertise and brand recognition, Ascott is well-placed to deliver lifestyle-oriented residences that meet growing demand in Asia Pacific while generating fee growth. Co-locating branded residences with its hotels enhances operational and marketing synergies, diversifies revenue streams and strengthens Ascott’s value proposition to owners and investors.
