Central Village Outlet enhances experience of luxury outlets with opening of new phase, ‘Green Courtyard’, to cater to new generation lifestyles and put forward continued growth of purchasing power

เกริก บุณยโยธิน 11 December, 2025 at 15.54 pm

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– In the last 3 months, Central Village welcomed 10 new international brands to the mall, making it the most popular outlet choice for local Thai shoppers, expatriates and foreign tourists alike. 

– Nike has unveiled its newest outlet format only at Central Village, targeting a new generation of fashion conscious and sport ready enthusiast culture 

– Italasia, a global purveyor of fine wines and spirits, has opened its first ever Outlet at Central Village to boost the lifestyle appeal of Central Village to be a destination

– Central Village launches the new ‘Green Courtyard’ — a vibrant pet- & family-friendly green zone — and debuts the ‘Enchanted Pine Forest Christmas’ with 200 brands offering up to 80% off through 11 January 2026.

Central Village Outlet, Thailand’s first luxury outlet from Central Pattana plc and Mitsubishi Estate Company Limited through its Singapore-based subsidiary MEA Commercial Holdings Pte., Ltd., is taking the shopping experience to the next level by launching a new phase called ‘Green Courtyard’ to increase lifestyle coverage. Central Village Outlet is packed with over 200 global big anchor brands to cater to every shopper group and the most recent highlight is the latest Nike Outlet, the newest Factory Store in the form of an outlet offering popular and outlet-exclusive collections to enhance the experience, with comprehensive choice at great value.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Over the past six years, Central Village Outlet has been very successful in establishing itself as a global shopping destination for Thais, expats and international tourists. Central Village introduces high-demand brands and world-class fashion brands as customer traffic magnets, and creates a complete lifestyle ecosystem that brings together leading brands, particularly in the sports fashion category, such as Nike. Over 95 brands are set to complement products and experiences in every category, ranging from sports, fashion and lifestyle to home decoration. Central Village’s customer traffic is expected to grow by more than 10% compared to last year and is expected to continue growing in 2026. This year, we are introducing the latest zone called Green Courtyard, a green space for relaxation and enjoying activities with your family & pets. This helps to emphasize our place as the premier pet friendly and must visit family destination in Thailand, catering  to lifestyle needs beyond shopping, as our goal is to provide the best experience for all customers.”

Going full steam ahead with over 200 global brands, featuring highlight: newest Nike Factory Outlet

Throughout the end of 2025, a number of popular brands will gradually be launched, including ASICS, SMILEY, Paul Smith Outlet, HOKA Outlet, Watsons, Kiddoland, Teva, O Sportswear, Beverly Hills Polo Club, Boost Juice, Fuku Matcha, O&B Outlet, The Sport Warehouse, Ducati, and Nautica. Discover the special Italasia Outlet, which has chosen to open their first outlet branch in Thailand, in addition to Jaspal Outlet with its first outlet branch.

The major highlight is the grand opening of the newest Nike Factory Outlet, stretching over a space of more than 1,000 square meters, and featuring a full lineup of popular products, special collections and outlet-exclusive collections with great discounts, alongside the aim to elevate the shopping experience for everyone. The newest Nike factory Outlet is our big anchor that will attract quality customers by offering premium products at the very best prices and is expected to be a top destination for sports shoppers – and to help highlight Central Village Outlet’s reputation as a global brand hub.

Discover our new phase: ‘Green Courtyard’ under the concept of ‘bold pet-friendly outlet destination’

To enhance the shopping experience, Central Village Outlet has renovated and launched a new phase, ‘Green Courtyard’, a large green courtyard designed as a relaxation zone, strolling spot and new photo corner. Central Village Outlet is focusing on the concept of ‘bold pet-friendly outlet destination’, allowing customers to bring their dogs along and spend time together in an outdoor atmosphere, increasing the customer visit time and boosting overall spending.

Highlights at the end of the year events: Amid the atmosphere of an enchanted pine forest Christmas, enjoy a magical Christmas celebration in the middle of a pine forest, immersing yourself in the ‘Magical Pine Forest’, decorated with warm lights, inspired by the nature of European pine forests.

– CHILL VILLAGE: Cool breeze, great food and refreshing drinks – enjoy the beer garden in front of the Food Village, which meets the needs of those who want to socialize and relax in a cool breeze, listen to soft music, sip a favorite drink, and enjoy delicious, carefully-selected dishes from 30 October 2025 to 4 January

– Christmas Carols & Mascot Meet and Greets – Embrace the warmth of Christmas with sweet carols and meet the cutest mascots that will bring you smiles from 13-14 December 2025.

– The Christmas Orchestra Night – Immerse yourself in the festive atmosphere with mellow jazz music, beautiful lights and exclusive Christmas vibes on 21 December

Packed with great promotions and attracting high purchasing power with luxury rewards

To spur sales during the holiday shopping season, Central Village Outlet has launched major campaigns and events that target high-net-worth individuals through the ‘Top Spender Reward’ program, which offers privileges based on accumulated purchases from July to December. Customers with the highest accumulated purchases (of at least one million baht) will receive a special grand prize: a luxury stay package at Centara Maldives, a luxury reward that will help spur spending. The ‘Year-End Top Spender Reward’ campaign (accumulated spending from 1 November to December 2025) offers customers with the highest accumulated purchases (of at least one million baht) a special grand prize: a Dyson EC TP10 Wh/Wh air purifier (one prize per month).

 

Exclusive promotions from leading brands include discounts of up to 80% in addition to privileges from leading credit cards such as: CT1 credit card members are entitled to make installment payments at 0% interest for ten months for purchases amounting between 20,000 and 100,000 baht per sales slip* (once per primary account per month); TTB credit card holders are entitled to installment payments at 0% interest for ten months based on specified spending conditions (with one privilege redemption per card number per month and a maximum of three privilege redemptions throughout the program).

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

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