Recently, Central Pattana plc, Thailand’s number one real estate developer for sustainability and operator of Central shopping centers, community malls, residential projects, and office buildings nationwide is proudly welcomes MUJI. A leading international lifestyle brand from Japan has opened its first flagship store in the Northern region, also marking the largest in Thailand. Situated on over 3,000 sq.m. on the 1st floor of Central Chiangmai Airport Shopping Center, MUJI’s 32^nd branch in Thailand signifies a strategic expansion into the Northern market, amplifying the potential of Chiangmai province. This milestone reinforces Central Pattana’s position as the premier developer of shopping center projects, solidifying its impact across every region in the country.

Isareit Chirathivat Head of Fashion and Luxury Partner Management, Central Pattana plc., said “Central Pattana is honored to be a key business partner, both locally and internationally, specializing in developing strategic shopping centers across Thailand. Chiang Mai, recognized as Thailand’s high-potential province, serves as a thriving economic, commercial, and tourist hub. MUJI’s decision to expand at Central Shopping Center reflects confidence in the province’s potential and acknowledges Central Pattana’s leadership in Thai shopping centers. With a comprehensive approach, market expertise, and a deep understanding of the Thai landscape, Central Pattana is dedicated to fostering the sustainable growth of global brands.”

3 strategies showcasing the synergy between global brands and local communities.

1. Regional Economic Growth

Boosting Chiang Mai Province’s appeal as a top-tier tourist destination, Central Pattana operates five shopping centers in the north: Central Chiang Mai, Chiang Mai Airport, Chiang Rai, Lampang, and Phitsanulok. In 2024, Central Nakhon Sawan will open, making it six centers across five provinces. Our goal is to connect global brands with local communities, fostering collaboration in a strong, sustainable ecosystem. Embracing the ‘Community at Heart’ concept, we promote community and environmental well-being.

2. 360-Degree B2B Strategies

With our End-to-End Solution’s strategic readiness, the Partner Champion team offers a comprehensive approach, deeply understanding the nationwide Thai market. With a robust platform in 40 branches nationwide, we closely collaborate with business partners to support brand expansion across all regions, ensuring sustainable growth. Central Shopping Center is the preferred choice for renowned brands entering the Thai market, thanks to our impactful CRM Program. This powerful tool utilizes The1’s extensive database, boasting the country’s largest membership of up to 20 million people. Our ‘Quick Win’ approach, a shortcut to winning customer loyalty, facilitates business expansion by providing partners full access to The 1’s loyalty system. This B2B2C solution strengthens both partners and customers, contributing to ‘The Ecosystem for All’.

3. Enhanced Local Collaboration

Facilitating collaboration across public-private sectors, education, and communities, shopping centers nationwide open spaces that champion local products. Examples include the Northern Village Zone at Central Chiang Mai Airport, a hub for entrepreneurs and communities to showcase renowned local items such as Baan Tawai furniture and ‘Siradon’ ceramics. These spaces also double as stages for students to display their work. Notably, the ‘Jing Jai Market’ by Central Group, part of the ‘Central Tham’ project, contributes to economic growth by generating jobs, fostering careers, and building communities. Embracing the concept of Creating Shared Value (CSV), these initiatives aim to enhance society’s quality of life and create spaces for mutual success

MUJI Central Chiangmai Airport also includes different zones which are MUJI’s signature, MUJI Coffee Corner and a wide range of MUJI’s signature products assortments over 3,000 Skus under the concept “Good Quality with Affordable price” including clothing, various types of household utensils, furniture, health & beauty, stationery, and food. Special only MUJI Central Chiangmai Airport, offers limited Japanese sweet snacks first time in Thailand, imported from Japan with over 150 Skus. Furthermore, this store provides Service Counter including Embroidery Service and Screen-Printing Service for the first time to decorate MUJI fabric items with a selection of over 200 available designs. Chiang Mai City to Go, the big city Maps inside MUJI Store, to serve as a valuable resource for tourists and visitors, providing them with an information of “Best Things to do in Chiang Mai” and encouraging visitors to share their favorite or hidden places in Chiang Mai to other tourists. Moreover, MUJI is cooperative with Anywheel Application, to offer bike rental service to tourists inside MUJI store as well.

Visit MUJI Central Chiangmai Airport on the 1st floor of Central Chiangmai Airport which is open from December 1,2023 onwards.