Central Embassy is kicking off the “Chinese New Year 2024” campaign by hosting both the Chinese New Year and a celebration of love during Valentine’s Day to start the year of the dragon with strength, wealth and love under the theme, ‘The Era of Strength and Romance’, providing an exciting moment for customers and visitors and allowing everyone to discover strength and romance in one place from 1-29 FEB ’24. The shopping centre is adorned with exquisite decorations evoking powerful meanings of Chinese animal gods. These include the mighty dragon, a representation of strength, power, and luck, as well as other symbols representing friendship, love, and boundless positive energy. Other opulent adornments include auspicious knots, which represent strong relationships, lanterns which represent wealth, Koi fish, a symbol for patience & love, and the infinity symbol representing unending love. Greet the new year with a parade of the dragon and two auspicious lion performances that will be offering blessings to customers throughout the shopping centre. Explore a number of photo locations within a traditional Chinese setting and join in the excitement of capturing special moments and celebrating the perfect time of year to share with your loved ones. Additionally, browse the shops and boost your luck by purchasing fortune souvenirs and Chinese charms that will fill your life with prosperity.

On this auspicious occasion, Central Embassy also offers special promotions. Customers will receive gift vouchers, cash back, special vacation packages and an exclusive trip, with a total value of over 5 million baht (subject to conditions). Also, receive special offers from participating credit cards during the month of February.

Celebrate the Year of the dragon together by taking in the magnificent splendour of the mighty dragon, the most powerful deity of heaven according to Chinese legend shown as a beautifully decorated pattern that embraces the entire shopping centre. Beginning with The Pillars of Power, ornate pillars decorated throughout the shopping centre resembling the body of a stunning dragon exuding strength and prosperity that winds through every floor from Level 1 to Level 5. This symbol inspires strength and power and the pursuit of achievement.

Continue on your joyful journey to Level 2’s Centre of Void where you will be amazed by the magnificent and beautifully coloured head of The Dragon’s Crown standing over eight metres tall. It has been adorned to resemble a mighty dragon that provides everyone with wealth and prosperity.

Come along as we set the path for glory on this very special Chinese New Year of the Dragon at The Walk of Will at the Central Embassy-Central Chidlom Linkage on Level 2. Stop by to capture beautiful shots as we create ‘The tunnel of luck’ which decorates the linkage between Central Embassy and Central Chidlom with lanterns and koi fish, representations of friendship, love, and good energy that bring prosperity and good fortune. It is like a stream of water that leads to wealth where the koi fish swim upstream to reach their destination, and upon their arrival, according to Chinese legend, transform into dragons and rise up to heaven.

There are two phases to the “Chinese New Year 2024” campaign. Starting with the first phase from 1-11 FEB ’24 at Level 5. Discover the perfect gifts at The Qi Merchants, a market where you can find a variety of products, accessories, Chinese lucky charms and snacks ideal for Chinese New Year gifts or personal blessings. These include Asian Beauty, Forever News, Aclair Jewelry, Celeb Ceramic, BB Jade, Yanii Jewelry, Horodécor, Horoscarf, Petitbaby Shop, Heijii Bkk, Mininamix, Aya, {Jun}, Aobauan Herb, Nature Glass, Gomono, Onlyyuu Scarf,  Bakery Hut and many more.

Additionally, on 10 FEB ’24 from 12:00 p.m. and 5:00 p.m., if you want to double your luck, prepare to greet the 25-metre-long Dragon Parade where a grinning Pae-Yim and two auspicious lions will greet customers with good fortune. Ensure to capture the magical moment as you are surrounded by the auspicious Chinese animals that will appear around the shopping centre. Furthermore, celebrate the Lunar New Year with a variety of curated food and desserts you should not miss at Eathai on Level LG from 10-20 FEB ’24. Savour delicious Chinese cuisine, especially the Lucky 8 dish, which is a meal whose price and name both end in the lucky number 8. When dining up to the value 500 Baht, receive free fortune cookies from the Fortune Cookie Lucky Draw activity to win the chance to get a discount of 88 Baht, 188 Baht or 888 Baht

For the second phase, join us for an enchanting and powerful Valentine’s Day experience filled with Chinese auspicious symbols with positive meanings, such as the eternal knot which connects enduring love, lanterns which symbolise strong love, koi fish which symbolise flexibility and understanding love, and the infinity symbol which symbolises endless affection. Don’t miss the chance to drop by and take pictures with your significant other among the beautiful decorations.

Moreover, there will be the Love’s Treasure Market on Level 2-5 from 13-18 FEB ’24. Shop for a selection of curated Valentine’s gifts for that special someone and join our workshops hosted by Creative Studio. Another fun activity that should not be missed are the Food and Fun zones where you can enjoy mini games such as the claw machine and receive complimentary popcorn. Participate in these fun games with us by presenting your The 1 Credit Card and you will receive 5 tokens (limited to 1 card/campaign). Regular customers can combine receipts with a minimum purchase of 3,000 Baht to receive 5 tokens to play games. Everyone’s a winner even when you lose as you’ll still receive a lovely keychain as a consolation prize.

As well as these fun activities, art enthusiasts are welcome to explore OPEN HOUSE, on Level 6 at the “Art-Dore” You in cooperation with Central Embassy, PEACHFUL STUDIO, The CAS, and Soy Source. “Art-Dore” is a play on the word, ‘adore’, which means to love, admire, respect, convey positive experiences, and share beautiful feelings. The Art-Dore You Market combines art and love through many art forms which can be given as gifts, souvenirs, or unique mementos to your loved one during the festival of love held from 13-18 FEB ’24.

The “Art-Dore” You Market features over 25 booths showcasing the most imaginative creations from designers, illustrators, and artists including thebreakfastclub000, atcha.l, smiletime.studio, A-YU A-YA (nonocc), romahola, craftagainstsadness, doodokmai, Tam.fun_heartmade,  iwillholdyouandgetyoubetter, sleepybeee_, munne.saurus, goshfounder and many more. Dive into curated gift ideas such as eco-friendly products, creative toys, stickers, postcards, art books and D.I.Y. items all created by highly talented artists and designers.

In addition, experience all 5 special workshops to create your own perfect homemade gifts and accessories at the “Art-Dore” You Workshop, which will take place at the Book Tower from 13-18 FEB ’24 from 11:00 a.m. to 6:30 p.m. These workshops include canvas painting, handmade accessories, resin keychain and punch needle embroidery. To participate in the workshops, customers can purchase tickets ranging between 280 to 680 Baht. The first workshop starts with the ‘Dry Flower in Frame’ at The Step on 17 FEB ’24 from 11:00 a.m. to 2:00 p.m. followed by the ‘Junior Fashion Design’ workshop from 3:30 to 6:30 p.m. After that, on 18 FEB ’24, join the ‘Paper Flower’ workshop from 11:00 a.m. to 2:00 p.m. and the ‘Junior Jewelry’ workshop from 3:30 – 6:30 p.m. These workshops are reserved exclusively for a maximum of 10 customers registering through the following link: https://forms.gle/4gEcVdTUQ5teaFF5A. The cost ranges from 1,600 to 2,500 Baht per session. Be excited to meet the young artists from the band, Sourdough on 17 FEB ’24 for a special acoustic performance starting from 2:00 to 3:30 p.m. and on 18 FEB ’24 from 12:00 – 1:30 p.m.

On this fortuitous occasion, Central Embassy also offers special promotions during Chinese New Year 2024. Customers will receive Central Embassy Vouchers and cash back from The 1 Credit Card worth a total value of up to 55,000 Baht (subject to conditions and limited to 1,192 rewards throughout the campaign) when shopping from stores in the fashion and lifestyle category. Receive a total value of up to 1,300 Baht when making purchases up to 30,000 Baht/day. Or, receive a total value of up to 5,500 Baht when making purchases up to 100,000 Baht/day. For the big spenders, receive a total value of up to 15,000 Baht when making purchases up to 300,000 Baht/day.

Exclusive to the top spending customers with purchases amounting over 3 million Baht per day (subject to conditions), receive an exclusive accommodation voucher worth a total value of 302,874 Baht (limited to 6 rewards) when shopping from stores in the fashion and lifestyle category. The top spenders will also receive a Central Group Gift Voucher valued at 35,000 Baht when making purchases through their The 1 credit card including The black, Black, and Luxe up to 3 million Baht per day (limited to 1 reward/card). Furthermore, there will be a two-day special promotion from 3-4 FEB ‘24 where The 1 Credit Card members can purchase a Central Embassy voucher set worth 25,000 Baht for the exclusive price of 20,000 Baht (limited to 60 sets throughout the campaign).

The top 3 spenders of the campaign with the highest spending that amounts to over 10 million Baht throughout the campaign will receive an exclusive 3-day/2-night trip for 2 people to Hong Kong. This exclusive trip includes free business class airline tickets, five-star accommodation with breakfast, airport to hotel transportation, a private vehicle with a local guide to Wong Tai Sin and Che Kung Temples accompanied by the Fortune Master, who will give you advice on how to pray in order to change any bad luck and enhance your fortune. You will also receive a ticket to visit the largest contemporary and cultural museum in Asia at the M+ Museum, and receive a special lunch course at Imperial Treasure, a 1-Michelin-star Chinese Restaurant worth a total value of over 300,000 Baht (limited to 1 reward). Not only that, but you will also receive a Luxury Brand Reward valued at 106,600 Baht (1 reward) and a Luxury Brand Voucher valued at 100,000 Baht (1 reward).

For all food lovers, enjoy delectable Chinese dishes and special privileges from participating restaurants. Customers will receive a free Central Embassy dining voucher and Central voucher from Central The 1 Credit Card with a total value of up to 1,000 Baht for dining purchases (subject to conditions and limited to 600 rewards throughout the campaign). Receive up to 400 Baht for dining purchases up to 2,000 Baht, and receive up to 1,000 Baht for dining purchases up to 5,000 Baht. A special benefit for customers born on February 29th: simply present your ID card to receive a free 200 Baht Central Embassy dining voucher (limited to 100 rewards throughout the campaign).

A not-to-be-missed special offer awaits you at OPEN HOUSE, Level 6. For all food lovers, receive a free gift worth a total value of 890 Baht for dining purchases (subject to conditions and limited to 150 rewards throughout the campaign). Customers can also purchase a Golden Voucher Set valued at 1,200 Baht for only 1,000 Baht to use in purchasing food, drinks and items at Hardcover: The Art Book Shop at OPEN HOUSE, level 6 (limited to 300 sets / limited to 2 sets per person/day). Plus, receive special benefits from The 1 Credit Card and participating credit cards with up to 30% off or, choose to pay in instalments with 0% interest for up to 6 months and many more offers from participating stores at Central Embassy.

Also, Central Embassy has joined the government’s economic stimulation campaign in response to the Ministry of Finance’s announcement of the ‘Easy E-Receipt’ program. This will enable shoppers to obtain tax invoices and receipts when shopping at participating shops in the shopping centre through the e-Tax Invoice and e-Receipt system with purchases up to 50,000 Baht receiving a cash back of up to 17,500 Baht* from today until 15 FEB ’24 (conditions are in accordance with government regulations).

For further details on promotions and activities of the “Chinese New Year 2024: The Era of Strength and Romance” campaign, please visit: www.facebook.com/centralembassy