Central Pinklao’s most significant transformation in decades — reopening Nov 6 with top brands and new experiences

เกริก บุณยโยธิน 01 October, 2025 at 12.53 pm

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– ‘New Soul of the District’ – living up to its reputation of legendary landmark as every floor has been revamped to accommodate the high purchasing power of AAA+ customers, where 500 well-known brands are lining up to open.

– A newer and greater chapter of Central Pinklao, with a stunning façade; with a completely new design. ‘The Park on Fifth’ revives the statue of ‘Augustus’.

– ‘International Culinary Hub’ with over 200 popular restaurants including Thailand’s first branch of ‘Hama Sushi’, the famous conveyor belt sushi from Japan and ‘Ootoya Oki’, with its delicious crab fat shabu in addition to popular restaurants with new concepts, popularly queued restaurants and over 50 cafés and dessert shops.

– Redesigned popular Central Group brands with completely new concepts: Central Department Store, Supersports, Power Buy, B2S and Tops Food Hall.

Central Pinklao, Central Pattana’s third shopping center celebrating its success for over 30 years, is preparing to create a new sensation for the Thai retail industry, with over 1.7 billion baht invested to conduct the biggest transformation in three decades for Central Pinklao, under the concept of ‘New Soul of the District’, the best premium lifestyle landmark in western Bangkok, covering over 360,000 m2 (GBA). The new Central Pinklao will fulfil the needs of customers with high purchasing power from all generations, featuring a full range of highly popular brands: over 500 brands and over 150 new trending brands are available to cover all lifestyles. We intend to capture everyone’s attention with our classic-modern design façade and exterior while the interior reflects subtle elegance and creative power. The new look of Central Pinklao will be ready to be unveiled on 6 November 2025 and is expected to increase ‘quality traffic’ by over 25-30%.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: “Throughout its 30 years, Central Pinklao has experienced continuous development and success. Since 1995, we have been proud to be a landmark and lifestyle hub for the people of Pinklao. This transformation is a new sensation for Bangkokians that reflects the potential of the location and the people of Thonburi (western Bangkok). We have curated a portfolio of more than 500 leading brands across fashion, lifestyle, health, beauty, technology, and education, establishing the city’s new landmark. Over 150 brands – emerging trends and popular brands – will fulfil the insights of the ‘Young Gen’ and ‘New Wealth’. Meanwhile, we are maintaining our strong customer base of local residents and families, our primary target groups that make Central Pinklao a top-tier family destination in western Bangkok, covering a catchment area of ​​over 3 million people.”

“In this transformation, we have had a complete redesign to accommodate diverse lifestyles under the concept of ‘New Soul of the District’ and created ‘The Park on Fifth’ on the 5th floor, blending classic and modern architecture with green space and an open skylight – the only one in Bangkok. Surrounded by family dining, popular cafés and food patios, ‘The Park on Fifth’ will be the best casual lifestyle food destination in the neighborhood. We have also revived the legendary landmark of the 6.2 m tall ‘Statue of Augustus’ and given it a new look,” Dr. Nattakit continued.

Central Pinklao is the first mixed-use project in this area, comprising shopping center and two office buildings located in a prime location that connects the Silom, Sathorn and Yaowarat CBDs together in addition to three train lines (Blue Line MRT, Orange Line MRT, and Light Red SRT). Central Pinklao is also surrounded by educational institutions, government agencies, hospitals and premium residences. This transformation will be a key piece of the puzzle to help strengthen our shopping center portfolio in western Bangkok in terms of quality purchasing power, and also serves as a premium lifestyle hub for all generations – evidenced by the fact that Tops Food Hall at Central Pinklao ranked third in the country for the largest sales volume in 2025, while Central department store at Central Pinklao ranked fourth in sales,” Dr. Nattakit added.

Over 500 Leading Brands Defining the City’s New Landmark

– International Culinary Hub – discover over 200 brands such as Tops Food Hall with ‘New Variety’ from Premium Dining, Casual Lifestyle, Grab & Go, Street Food, Michelin restaurant, Authentic cuisine, International Restaurant, Organic Healthy Restaurant, Family restaurant, Sweet & Dessert, Specialty Coffee, Matcha & Tea, G Floor features the “Gastronomy Hub” for food lovers, while the 5th Floor debuts the “Brand New Soul Green Wonder” with refreshing hangout spaces.

– First-time in Thailand – we welcome Hama Sushi, a popular conveyor belt sushi with high quality and affordable prices, Ootoya Oki, Thailand’s first ‘crab fat shabu’ and Sotory, steak and french-fries in a hand-held portable container,

– Popular restaurants with new concepts such as Bar B. Q. Plaza, Ootoya Tokusen, On the Table, The Pizza Company Express, Mister Donut, Kumpoon and Baan Bangkok are ready to serve exclusive menu choices only at Central Pinklao.

– First branch in the neighborhood – discover BHC Chicken, Canton Paradise, Hasul, Kiani, La Meow, Lehaha Lanzhou Noodles, Long John Silver’s, LT FISH, Myeong Ryun Jinsa Galbi, Nong Geng Ji, ONKIJUNG, Pasta Ama, PONN, Ramen Neo, Ramyun Kitchen, RED PANDA Yakiniku, SHABU BARU, Songfa, Sukiya, Xiao Gu Jie Jie, YAKINIKU LIKE, Yonny, YUENAN, Zaabeli, Phra Nakhon Boat Noodles, Krua Muang Ve, An’s Fried Chicken Noodles, Ohkajhu and many more.

– Popularly queued restaurants such as Chicha San Chen, Gongcha, One to Two, Solsot, Sushiro,Yolk, Uno Coffee

– Coffee Tea & Dessert Paradise from 50 popular brands such as Bake a Wish, Barron’s Bar, BEARHOUSE, BLENDIES, BOOST JUICE BAR, Bonjour, BREAD TALK, CHONGDEE, D BAKE, Eric Kayser, FRUIT SLUSH, HAAB, Jian cha Tea, Karamizu, KIKI MATCHA, Luca, Matcha Eki, Mikka, Minimelts, MOLLY TEA, Mr.Shake, Molto, MX Cake & Bakery, NOSE TEA, OLD SCHOOL BROWNIES, Oranginal, o-li-no, ROWIE’S, Saint Etoile, Self, SOOD’s, SOTORY, SOURI, The Summer Coffee, TOKYO SWEETS, TP Tea, Teaory Teahouse, UMAMI, YOLE YOGURT, YOGURUTO, Zus Coffee, Kin Tokyo, Khem, Everyday Thai Tea, Namtaohuu Pu Pla, Pung Siam, Yok Sod, Luemton, Roon egg cake, FIGHTING Thai tea, etc.

– Leading Fashion and lifestyle brands such as Adidas, Anta, Bath & Body Works, Beyond the Vines, Birkenstock, Carnival, Calvin Klein, CHARLES & KEITH, GENTLEWOMAN, JD Sports, Mango, Marrimekko, MUJI, MLAB, New Balance, Nike, Pandora, Rituals, Sephora, Skechers, SWAROVSKI, Wilson, Victoria’s secret, Uniqlo, Zara

– Central Group companies join hands and present their new concepts – led by Central Department Store, as a flagship branch, unveils “The Brightest Star to The West”—inspiring and elevating a complete lifestyle shopping experience for every generation. Highlights include world-class brands at Beauty Galerie: Armani Beauty, Burberry, Chanel, Charlotte Tilbury, Dior, Dolce & Gabbana, Elemis, Gucci Beauty, La Mer; Contemporary Fashion Shop-in-Shop: Coccinelle, Furla, Marc Jacobs, Paul Smith; New Central Home with a modern design for Home & Small Appliances; plus Family & Kid’s, Fashion Men & Women, and Watch & Jewelry. Foodies can indulge at Central Eats & Treats with Muumuu Mama Italian cuisine, Chamcham herbal drinks, Thawang Songkhla egg cake, 96 Chá milk tea, PASH Juices cold-pressed juices, PRAOW Coconut Yogurt, Kaew Boutique Thai desserts, and pop-up My Eureka Popcorn from Malaysia—offering the best experiences for Thonburi and nearby provinces.

– B2S will be presented in a new concept and Power Buy will launch a new store model called ‘Power Buy 3.0’ a technology hub for life that will elevate the shopping experience in the digital era and enhance the seamless omnichannel experience with this concept. Supersports will present the concept of ‘Supersports 3.0 – Sports Destination for All’, a new look, new experience to highlight its leading position as Thailand’s number one sports retailer, stretching over a total area of ​​over 2,000 m2 and bringing together products and services from over 2,000 global sports brands.

– 37 leading brands of ‘Edutainment’ and ‘Play Land’ such as First Class Preschool, Aqua-Tots Swim Schools and Kidzoona Safari, etc.

– Wellness Hub – discover more 72 beauty centers and clinics and experience the new look Fitness First.

– Entertainment – Major Cineplex IMAX with Laser, Soundcheck Karaoke

Central Pinklao has enjoyed continued success as one of the main assets of the company and is a key driving force for the company’s stable income, which helps enhance the long-term growth potential of CPNREIT. Get ready for the grand re-opening celebrations on 6 November 2025 at Central Pinklao. To follow Central Pattana’s latest updates, please visit: https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities

 

#CentralPattana #เซ็นทรัลพัฒนา #CentralPinklao #เซ็นทรัลปิ่นเกล้า #NewCentralPinklao

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ

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