– Central Village strives to become “Thailand’s Most Complete Luxury Outlet & Lifestyle Destination” providing an experience beyond brand-name shopping.

– Central Village boasts its continued success proven by traffic Q4/2021 +100% while offering various brands in all categories to fulfill every lifestyle and providing the food destination in the area.

– The outlet continues to target top spenders and quality traffic throughout the country via its intensive omnichannel ‘Luxury Outlet Chat & Shop services’.

– Five reasons to visit Central Village: instagrammable landmarks throughout the project; unique and spectacular architecture under the concept of “Thai Modern”; pet-friendly mall; festive vibes all-year-round; merely 30 minutes from Bangkok CBD.

– To celebrate the opening of the second phase, great discounts will be offered from 28 January to 7 February 2022.

Central Village, Thailand’s world-class luxury outlet operated by Thailand’s leading real estate developer Central Pattana Plc. and its joint venture partner Mitsubishi Estate (Thailand) Co., Ltd., a subsidiary under global real estate giant Mitsubishi Estate Co. Ltd., launch the phase two of Central Village today (28 January 2022).

The new development has been carried out under the goal to turn Central Village into “Thailand’s Most Complete Luxury Outlet & Lifestyle Destination” where all needs and lifestyles are catered to with over 300 leading brands in all categories of products and services.  It located near Suvarnabhumi Airport and is 30 minutes from Bangkok CBD.  A video of Central Village’s success and a sneak peek preview of its second phase are available at https://youtu.be/KqxnV7MMgZ0

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana, said, “Since the opening of Central Village in August 2019, it has revolutionised the Thai retail industry and been stirring the tourism and economic growth.  We have always strived to provide a world-class outlet experience to visitors.  We are now aiming to push Central Village to go beyond being a brand-name shopping destination and be the best on becoming ‘Thailand’s Most Complete Luxury Outlet & Lifestyle Destination’ that can answer all needs of customers of all lifestyles.  The traffic on Q4/2021 has rebounded +100% when compared to 2020.  We will ensure to drive the traffic by continual marketing activities all year round in which the latest Chinese New Year campaign is expected to grow the traffic by 20%.

“To achieve such an ambitious goal, Central Pattana, operator of 36 shopping centers in Thailand and Malaysia, have joined forces with Mitsubishi Estate (Thailand) Co., Ltd., a subsidiary under global real estate giant Mitsubishi Estate Co. Ltd., with the experiences in developing Asia’s renowned outlets”

“Central Village second phase will catch up with various lifestyle trends through the insightful interests.  There will be sport & adventure brands for those who love golf and running, cosmetic brands and fashion brands like POMELO, BEAUTRIUM.  To meet the need of family groups, there will be popular kids fashion brand like Nishimatsuya by H.I.S. from Japan.  Pet N Me will have its outlet presence for the first time, introducing a new category to a Thai outlet.  B2S will open its first-time outlet store.”

“One of the successes of Central Village in the past years has been its ability to tap into top spenders and quality traffic from customers within and without the target catchment.  We have also been able to boost spending by launching continuous marketing campaigns via our Luxury Outlet Chat & Shop services and an intensive omnichannel covering the whole country.  Sales at the end of the last year grew by 13% YoY.  Signature events and attractive promotions have also been held throughout the year to help our partner tenants grow with us,” said Dr. Nattakit.

According to him, there are five reasons customers will have to visit Central Village after the launch of phase two.

1. Exquisite and unique architectural design under the concept of Thai Modern

The design of the second phase was inspired by Thai way of life, art and culture as presented by the one-of-its-kind contemporary modern Thai villages at Central Village.  Four villages will be added to the outlet:

– Textile Village inspired by Thai textile patterns

– Brick Village with its quaint brick structures

– Porcelain Village which uses the graceful Thai Lai Kram porcelain as motif

– Goldsmith Village where silver and gold are employed to portray luxury and sophistication

The villages are part of an outdoor experience, supplemented with lush green areas, convenient roofed paths, fountains and treehouse.

2. Discounts and promotions of up to 90% all year around including special promotions available at the launch of the second phase

Central Village gives out the best outlet deals of 35-70% or up to 90% during special periods, allowing customers to shop for high-quality brand-name items at attractive prices.  To celebrate the launch of the second phase, special promotions will be available for 11 days from 28 January to 7 February 2022.

There are also five exclusive offers, which are:

– Fashion Passport that grants access to on-top promotions for certain brands

– Lucky Angbao of 300 baht given to customers who have collected five passport stamps (100 baht can be spent at Central Village and another 200 baht at certain shops*)

– High Spender Promotions including an Angbao of 1,000 baht upon reaching 50,000 baht of spending and an Angbao of 5,000 baht upon reaching 150,000 baht

– Cash back of up to 17%* from participating credit cards

– A x2 modifier for The 1 points when spending at participating stores.

3. Presence of global leading brands covering all tiers and lifestyles

Central Village in its second phase will be the venue of over 300 global brands including Salvatore Ferragamo, Coach, Ermenegildo Zegna, Kate Spade, Kenzo, Marimekko, Max & Co, MCQ, Michael Kors, Moschino, Outlet by Club21, Polo Ralph Lauren, Valentino, Vivienne Westwood, Bath & Body Works, Coccinelle and Jim Thompson.  The second phase will also include many new brands across different lifestyle categories, including golf, running and extreme sports in the sport & adventure category, Pomelo and Beautrium in the fashion & beauty category, Nishimatsuya by H.I.S. which is a renowned Japanese kids fashion brand, and Pet ‘N Me which will pioneer a completely new category of brands for Thai outlet malls.  In addition, B2S will have a presence in an outlet for the first time at Central Village.

It will also be the food destination with a variety of famous restaurants and cafes including A Pink Rabbit Cake Cafe + Palette, Bonchon, Café Amazon, Café Kaldi, ChaTraMue, Doikham and Doitung, Fresh Me, Fuji Restaurant, Laem Charoen Seafood, Lao Yuan, Tiew Kai Ta Lueng, MK Restaurants, Olino Crepe & Tea, Red Diamond Specialty Coffee, Starbucks, Sushi Hiro and Swensen’s.

4. Instagrammable landmarks and check-in spots throughout the area

With festive vibes all year round, Central Village is much more than a shopping place.  The second phase includes new attractions and landmarks including a large Thai heritage fountain amidst an amazing array of plants.  Various festive events will be held throughout the year.  Visitors will soon be able to enjoy the “Power of the Great Tiger” garden with giant auspicious Chinese calligraphic art.  A close-to-nature outdoor space will provide a chill ambience to those seeking to relax.

5. Merely 30 minutes from Bangkok CBD to fulfill ‘The Emerging Lifestyle Communities’ catering to needs and unique interests of all groups of customers with various brands

Central Village is creating new lifestyle communities to cater to three customer groups, which are the family, sport lifestyle and wealth groups.

– For the family group, Central Village is adding renowned Japanese brands of sports clothing and home & living products. It also has a full-scale playground, a pet-friendly environment and a pet owner community, and Japanese-style coffee, Matcha softcream shop.

– For the wealth group, Central Village will hold activities such as weekly supercar meetings. It will target high spenders at various Central shopping centers across the country through precise CRM marketing.

– For the sport lifestyle group, Central Village is being turned into a sport destination with new sport specialty stores including running shoes and equipment store Rev Runnr, camping store Columbia, and other stores for cycling, golf and running, as well as a skate park and gokarts.

Central Village, Bangkok’s luxury outlet, has a project value of five billion baht with a total available space of 36,000 square meters and parking facilities for over 2,000 vehicles.  It is located near Suvarnabhumi Airport and is 30 minutes from Bangkok CBD.  It offers the best outlet deals for branded items, with promotions of up to 35-70% or up to 90% during special campaigns.  It is open every day from 11.00 am to 9.00 pm from Monday to Friday, and 10.00 am to 9.00 pm on Saturdays, Sundays and public holidays.

For more information, visit website at http://www.centralvillagebangkok.com, contact the Line account @centralvillage, or visit the Facebook page Central Village or Instagram account centralvillagebangkok.