– New generation of real estate developer that is anything but conventional, setting new standard through its Ultra-Luxury Project development

– High-rise ultra-luxury condominium under the concept “Essentially More” for the new generation, highlighting an iconic location and modern lifestyle

– Joining hands with four partners for investment and design under the “Minimal Luxury” concept that also incorporates Intelligent Technology

Bangkok  One.Six Development Corporation Limited (One Point Six),    a new player in the real estate industry who goes by the concept “The Smart Difference” striving to bring world-class standards to Thailand’s real estate industry, joins hands with Magnolia Quality Development Corporation Limited (MQDC), who operates real estate business under a ‘for all well-being’ commitment, in the investment and development of “THE STRAND THONGLOR”, its first condominium project worth 4.8 billion baht. Under the concept of “Essentially More”, THE STRAND THONGLOR features a mixed-use living experience in the “Thonglor” area, targeting a new generation who lives multi-faceted lifestyles and have values that reflect the culture of Thonglor. The company is confident that over 50% of the project’s units can be sold by the end of this year.

Miss Tanyatip Chearavanont, CEO and Co-Founder of One.Six Development Corporation Limited, said “One.Six Development is a new real estate player with a vision to redefine what it means to be a top tier developer in Thailand by benchmarking with world-class developments. We strive to develop projects through design, functionality, and craftsmanship. In Thailand’s real estate market today, it is important to develop in strategic locations, incorporate technology and innovations, answering to the needs of the modern consumer and urban dweller, all the while being a sustainable developer. We see our target customers as those who live multi-faceted lifestyles, who are worldly and international, refined yet understated. With this group of customers in mind, we developed “THE STRAND THONGLOR” a development worth 4.8 billion baht, which is as a mixed-use, high-rise ultra-luxury condominium project – a new landmark in Thonglor, an energetic neighborhood with both living and investment potential. The Strand’s incorporation of a residential tower and mixed-use podium allows occupants to immerse themselves in Thonglor’s vibrancy, all day and all night.”

“THE STRAND THONGLOR” is located in Thonglor (Sukhumvit 55), only 30 meters away from BTS station. A 30-storey building on a 2,584 sqm plot, The Strand is constructed under the concept of “Essentially More” aiming to comprehensively respond to the actual demand of its occupants and to develop a project that focuses on not just great design but also functionality. The Strand’s private residential area offers residences absolute security and privacy, by designing secured accesses to residents only from both the commercial and residential entrances. The Strand also offers residential privacy with its “Low Density Living” concept with a single load corridor that maximizes living space and privacy to all residences. The project comprises 198 residential units, categorized into 4 types of rooms:

1-Bedroom (1 bedroom 1 bathroom) with a total space of 48.10 to 55.00 sqm (124 units)

2-Bedroom (2 bedrooms 2 bathrooms) with a total space of 73.00 to 90.60 sqm (63 units)

Duplex (2 bedrooms 2 bathrooms) with a total space of 110.40 sqm (5 units)

Penthouse (3 bedrooms 4 bathrooms) with a total space of 184.20 sqm (6 units)

Apart from residential areas, there is also Micro-Office and Business Lounge, a commercial area under an all-day-dining restaurant concept, a speakeasy bar and “The Strand Park” which is a green lawn with seating areas at the project’s entrance. Besides, all facility areas are well designed to suit all the needs and lifestyle of occupants with all the top-notch amenities including The Playroom and children’s tutor rooms on the 6th floor, The Clubhouse on the 27th floor featuring The Living Room, Fitness and Meditation Studio, salt infinity swimming pool with Jacuzzi at the length of 25 meters for adults and a separate children swimming pool. Other amenities include a Rooftop terrace and putting green, along with the Residential Lobby designed for utmost privacy. The starting price of THE STRAND THONGLOR is 330,000 baht per sqm or 16.5 million baht.

Miss Tanyatip added that “For innovations in terms of security and convenience, we take advantage of the advancements in technology and apply them in areas such as our “Secured Private Lift Lobby” which allows occupants to access their units from the common area based on given RFID Microchip Sensor Technology as if it were their own private elevator. Each elevator is monitored by an “Active CCTV Monitoring and Control” technology connected to the central control room for the highest level of security. We also use an Intelligent Automated Car Parking system that is the most advanced in the market. On top of the hardware technology, we have also developed a software application for mobile devices, whereby occupants are able to control electrical fixtures in their own units, while also being able to hire services such as housekeeping and maintenance, or book amenities like meeting rooms or The Living Room social lounge.”

Mr. Chawin Athakravisunthorn, Managing Director and Co-Founder of One.Six Development Corporation Limited, said “THE STRAND THONGLOR” has worked with leading experts in all areas who has worked on outstanding projects domestically and internationally such as HB Design for architecture, PIA Interior for interior design that reflects Minimal Luxury and highlights curated materials that define timeless design, and TROP, a company that overlooks the project’s landscape. The Strand also joins hands with leading real estate company like Magnolia Quality Development Corporation Limited (MQDC) whereby MQDC functions as an investment consultant, sharing excellent know-how in design and world-class construction as well as providing advices on sale and marketing strategies.”

THE STRAND THONGLOR has established three operational strategies namely:

• Marketing strategy that focuses on boosting and maintaining credibility among customers with purchasing power, 75% of which is Thai, 25% foreigners.
• Marketing communication strategy that makes use mainly of both online and offline channels including social media like Facebook, online content, etc.
• Sale strategy such as Private Launch exclusively for target customers to deliver the project’s information and development plan, Group Exclusive where sale is carried out through an exclusive party to create an amicable atmosphere, and Exclusive Pre-Sale event to be held on August 18^th-19^th 2018 at Bangkok Marriott Hotel Sukhumvit.

In all, we expect to sell over 50% by the end of this year. The construction of THE STRAND THONGLOR is expected to be completed in 2021,” Mr Chawin concluded.