AP (Thailand) Public Co., Ltd., the leader in the development of residential properties and innovations, has come out on top as the company and brand most admired by Thai consumers in the real estate category, according to Thailand’s Most Admired Brand 2019 poll.  It is the first recognition won by the company in 2019 as it moves towards the main goal of realising its AP World vision as creator of a blueprint for good quality of life with a full range of quality products and services to truly meet all hidden needs of the market and a process to understand customers profoundly.

Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said, “The award of Thailand’s Most Admired Brand 2019 which AP Thailand won from Brand Age Magazine clearly represents the trust consumers have in AP Group’s products and services.  The three most important factors determining Thai people’s decision to buy a property are security system, credibility of developers and facilities in a project.  AP was voted first in all the three factors influencing today’s property buying decision.  It is a success further to the recognition we won as The Most Admired Company 2018 late last year.  We believe that the success of AP Thailand is a result of our profound understanding of customers and 27 years of experience used in analysing and creating something new in terms of innovation, design, project development plan, work process as well as after sales services.  The goal is to make residents in all AP projects feel that they are not just home owners, but everybody in their families enjoy good quality of life courtesy of AP.”

“It is not easy to make our customers feel they have good quality of life in all dimensions of living in AP projects.  This is because everybody sees quality of life differently.  Besides, the dimension of quality of life can change in accordance with the priority people in society think about it.  For example, today, the issue of PM 2.5 is part of our quality of life.  Last year, we might have not known yet what PM 2.5 was and how it affected our quality of life.  So, the answer to the matter of quality of life changes according to your social context.  The process of finding unmet needs is very important to developing an innovation which will lead to the blueprint for good quality of life,” Mr. Vittakarn said.

The expansion of the corporate vision to be the company which helps elevate the quality of life for everyone in society under the concept of AP World, A Vision for Quality of Life provides AP Thailand a competitive advantage.  It also makes it easy for the company to expand its reach to urban consumers through six businesses 1) Property development for urbanites, which covers a full range of single detached house, condominium and townhome at prices ranging from Bht 2 million to Bht 50 million and higher 2) Property investment counsel, which covers sales and rental in Thailand and overseas 3) Full-service property management, which looks after the quality of life in projects developed by AP and other companies, as well as three newly established businesses 4) Building an eco-system which supports quality of life management, reduces life redundancies and offers new experiences 5) Development of design innovation to find unmet needs of people in society 6) Education which seeks to disrupt the way people in organisations and society learn with new processes.  The company is confident that its vision to create a blueprint for good quality of life for everyone in society coupled with its strength in the real estate industry and its expansion into new businesses will continue to enable AP Thailand to be No. 1 company and brand in the hearts and minds of Thai people.

“AP integrates innovation into every process of developing properties and into how people in our organisation think in creating new innovations which will ensure maximum benefit for everyone in society.  We pay attention to every step of the process.  That’s why AP won Thailand’s Most Admired Brand 2019 by Brand Age Magazine as No. 1 brand Thai people admire and trust the most.  AP (Thailand) will continue to move ahead on this path and we will not stop searching for ways to deliver new innovations that make a difference in terms of quality, convenience and safety as we progress towards the highest goal of making AP World happen throughout society using our blueprint for good quality of life,” Mr. Vittakarn concluded.