– Good news for Thai fan. NITORI is preparing to open its flagship store for the first time in Thailand on over 2,600 m² of space at the ‘Zone I’, 5^th floor centralwOrld in August 2023.  The store will present premium quality furniture and home decor products in a minimalist style from the number 1 brand in Japan at affordable prices.

– Central World as ‘World-Class Destination’ welcome various global brands to open their first stores in Thailand.

– As big brands entering the Thai market and opening branches at Central shopping centers, Central Pattana highlights its strength as developer of Thailand’s leading shopping centers – ready to join hands with partner brands and support their business expansion plans nationwide.

Central Pattana plc, Thailand’s number one real estate developer for sustainability and the operator of Central World, global lifestyle destination landmark in the heart of Bangkok, is creating a sensation highlighting its reputation as the number one shopping center in Thailand as it prepares to welcome NITORI, Japan’s top furniture and home furnishings brand, which will open its very first flagship store in Thailand ‘NITORI flagship store at Central World, on over 2,600 m² of space at the ‘Zone I’, 5^th floor in August 2023.  NITORI also plans to expand into another branch – Central Westgate in Q4/2023 helping to highlight the strengths of Central Pattana as developer of leading shopping centers nationwide and its strategic advantage, whereby world-renowned brands choose to open their first branch and expand their business in Thailand at Central shopping centers.

Dr. Nattakit Tangpoonsinthana, Head of Marketing for Central Pattana plc, said: “Central Pattana aims to be a great business partner for domestic and international brands with our strengths in having our Central shopping centers in strategic locations nationwide, especially in Bangkok and perimeter, where we have 15 branches in total. Each shopping center has become a Center of Life for people in each neighborhood and contributes to local wealth and spur economy.  Central Pattana’s marketing support and business ecosystem can help brands optimize their scale-up business plan nationwide.”

“Central Pattana has recently prepared to welcome the expansion into Thailand of a Japanese major brand: NITORI, Japan’s top furniture and home furnishings brand. NITORI plans to open two branches with us in the first phase of its new market, which includes the NITORI flagship store at Central World to open this August and another branch at Central Westgate in Q4/2023.  This emphasizes our strength and the trust that we have received from world-class brands.  Locating on the strategic location at the heart of Bangkok where approximately 600,000 people pass through this area per day, Central World as the world-class destination has been welcoming well-known brands from both Thailand and global brands, and is therefore a major business center and a popular destination for people and tourists from around the world, comparable to famous areas such as Times Square in New York and the Ginza in Japan.  NITORI has also chosen to open another branch at Central Westgate, which is a Super Regional Mall that supports urban expansion and growth from Bangkok, and is a fast-growing prime location,” Dr. Nattakit concluded.

NITORI, Japan’s no.1 furniture and home furnishings brand, with a simple concept of ‘A wide range of products at affordable prices’, understands people’s way of life and intends to improve their lifestyles through creative product design and space maximization at reasonable prices.  The value of the home furnishings market in Thailand continues to grow and Thai customers prefer and are familiar with minimalist home decoration.  This gives NITORI confidence in expanding the market in Thailand and they have chosen the first location in the heart of the city, the central district where people choose to spend their time, shop, eat and drink.  It is also an important commercial and economic area of the city and country, suitable for NITORI to grow their business in Thailand.