Great success by partnering with four established anchor tenants in Malaysia – SOGO (Department Store), Village Grocer (Supermarket), TGV Cinema, and Food Empire (Food court) 

Central Pattana Plc (CPN), Thailand’s largest retail property developer, has recently launched the first oversea project “Central i-City”. The project represents the unique Thai DNA and stems from its ‘Center of Life’ aspiration and lifestyle destination for the community. Central i-City is located in i-City Ultrapolis, a lifestyle hub in the capital of Selangor, Malaysia, which the Malaysian government has pushed forward to become a complete world-class tourist destination and “Malaysia Cybercenter” in the future. The first day of its opening was immensely succeed with the exceed number of shoppers.

Mr. Preecha Ekkunagul, President and CEO of Central Pattana Plc or CPN, stated “Central i-City is our first oversea project to underline our position as a leading property developer and it is our first step to move forward to be the global player by expanding our business to regional market. Central i-City will be the best lifestyle shopping centre, completing the aspirational lifestyle of the community in Shah Alam and Klang, nearby catchment area.   It is designed to represent the unique Thai DNA and create the ultimate Thai experience through products and services. It will be more than just a shopping space, but rather a place to create new experiences and a center to introduce Thai culture in Malaysia.”

“Central i-City is the first Thai-inspired shopping centre in Malaysia. People can expect the ‘New Everyday Experience’ and enjoy our unique Thai DNA through Thai-inspired interior design, events, products and services. We will apply our marketing strategy that succeed in Thailand to make this project become the best lifestyle destination and provide a shopping adventure unlike any seen in Malaysia before.

We are confident that this project will serve as the best lifestyle destination and a ‘Center of life’, as we teamed-up with a strong partner, “I-Berhad”, Malaysia’s leading property developer which has an expertise in Malaysia market and know how to respond to the needs of local consumers. With our expertise in retail business and know how to create customer experiences together with I-Berhad’s local know-how and insights, I am confident that this excellent collaboration will establish Central i-City as the best lifestyle shopping center and will grow to be the ‘Center of Life’ of the community in Klang and Shah Alam. Furthermore, we also teamed-up with established anchor tenants namely; SOGO department store, Village Grocer (Malaysian’s leading supermarket brand), TGV Cinemas (Malaysian’s leading cinema chain) with IMAX hall, and the cinema that featured the largest Samsung Onyx LED screen in Southeast Asia, Food Empire (lifestyle food court brand), plus 365 retail shops from famous brands. Shoppers will experience the ultimate shopping convenience with a wide range of products and services exclusively here. These will establish Central i-City to be the best lifestyle shopping centre that complete the aspirational lifestyle for people in Shah Alam and nearby catchment area” Mr. Preecha remarked.

“The first month of the opening, we gained excellent feedback from Malaysian customers with the exceed number of shoppers. Since the project is located on the high potential area in Shah Alam and easily access from both Klang and Kuala lumper, surrounding with major highways with a direct access entering the basement car park of the shopping centre. Furthermore, the number of Malaysian visitors in Thailand ranked second after Chinese, therefore, we have seen the opportunity to bring Thai products, Thai brands and Thai culture just as Malaysian like to Malaysia and will complete the i-City Ultrapolis as a world-class tourist destination in Malaysia” Mr. Preecha added.

To celebrate the opening and to introduce Thai culture to Malaysia, Central i-city has hosted the event “Sawasdee Thailand” until 5 May 2019 and Malaysians have been participating with positive feedback. Customers can expect to experience an authentic touch of Thai culture through Thai performances such as Thai-dance, Thai-music, Thai-boxing, Thai food. Malaysian will also enjoy the ‘Bangkok street Life’ event, simulating the unique of Bangkok city life with Thai street food, Thai marketplace, Thai workshops and many more. Adding to the excitement, Central i-City will bring five of the most popular landmarks in Thailand to Shah Alam by introducing the “Amazing Thailand Photo Landmarks”, the 3D photo booth of Wat Chai Watthanaram in Ayutthaya, The Grand Palace of Bangkok, Old Sukhothai City in Sukhothai, James Bond Island in Phang Nga and the famous Thai floating market. Visitors are welcome to join the “Sawasdee Thailand” online photo contest, the most creative and interesting photos will stand a chance to win an all-expense paid exclusive trip for two to experience Thailand. There are many more exciting prizes which awaits participants.