{"id":84359,"date":"2018-03-08T11:00:32","date_gmt":"2018-03-08T04:00:32","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b8%ad%e0%b8%b2%e0%b8%a3%e0%b8%b5%e0%b8%a2%e0%b8%b2-%e0%b8%9e%e0%b8%a3%e0%b8%ad%e0%b8%9e%e0%b9%80%e0%b8%9e%e0%b8%ad%e0%b8%a3%e0%b9%8c%e0%b8%95%e0%b8%b5%e0%b9%89-%e0%b8%95%e0%b8%b1%e0%b9%89%e0%b8%87\/"},"modified":"2018-03-08T11:11:48","modified_gmt":"2018-03-08T04:11:48","slug":"%e0%b8%ad%e0%b8%b2%e0%b8%a3%e0%b8%b5%e0%b8%a2%e0%b8%b2-%e0%b8%9e%e0%b8%a3%e0%b8%ad%e0%b8%9e%e0%b9%80%e0%b8%9e%e0%b8%ad%e0%b8%a3%e0%b9%8c%e0%b8%95%e0%b8%b5%e0%b9%89-%e0%b8%95%e0%b8%b1%e0%b9%89%e0%b8%87","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b8%ad%e0%b8%b2%e0%b8%a3%e0%b8%b5%e0%b8%a2%e0%b8%b2-%e0%b8%9e%e0%b8%a3%e0%b8%ad%e0%b8%9e%e0%b9%80%e0%b8%9e%e0%b8%ad%e0%b8%a3%e0%b9%8c%e0%b8%95%e0%b8%b5%e0%b9%89-%e0%b8%95%e0%b8%b1%e0%b9%89%e0%b8%87\/","title":{"rendered":"Areeya Property has aimed for 30% growth in 2018, By the strategy \u201cAesthetic of Living\u201d"},"author":1,"template":"","tags":[2573,2574],"acf":{"banner_images":{"ID":84353,"id":84353,"title":"banner","filename":"banner-15.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-458","date":"2018-03-08 03:50:25","modified":"2018-03-08 03:50:25","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/03\/banner-15.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"content":"

Areeya Property provides both Function and Emotional Engagement to our customers to experience the \u201cAesthetic of Living\u201d <\/em><\/p>\n

By four main strategies<\/em><\/p>\n

– Aesthetic Design & Premium Quality<\/em><\/p>\n

– Sustainable Happiness<\/em><\/p>\n

– Innovative Living<\/em><\/p>\n

– Best in class after sales service<\/em><\/p>\n","content_2":"

Areeya Property PLC., Thailand\u2019s leading real estate developer,<\/strong> is pleased to announce that in 2018, the Company is aiming for 30% growth with revenue from both horizontal and vertical real estate development. Customers are currently looking for both function and emotional engagement; thus we have presented through the concept “Aesthetic of Living” and four main strategies, which are Areeya\u2019s features.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

Mr.Viwat Lauhapoonrungsi, Senior Chairman of The Board, Areeya Property Public Company Limited<\/strong>, mentioned that year 2017 was the year that Areeya had implemented adaptation in various aspects to pave way for business before proceeding to develop potential products and services. The example of adapted aspects was human resource investment, after-sales service, development of construction and landscape design for efficiency and quality, marketing communication development in accordance with consumer behavior, focus on social responsibility and the customers and investment in Digital Technology, Data Analysis and CRM system. \u201cWe do not provide only housing, but we also design the society, life and living condition.\u201d <\/strong>added Mr.Viwat<\/strong><\/p>\n

 <\/p>\n

In 2018, Areeya has set a growth target of 30% with the total sales value of 14,370 million baht, consisting of horizontal property projects of 8,366 million baht and vertical property projects of 6,004 million baht. The plan is to launch 11 new projects:10 horizontals and 1 verticals, worth a total of approximately 7,920 million baht and reduce cancellation Rate by 5%. Key goal is to build Areeya\u2019s customers confidence and create awareness once they have decided to become part of the Areeya family with four major strategies in 2018, as well as the ongoing promotional campaign.<\/p>\n

 <\/p>\n

For 2017 performance, Areeya closed sales of 11,125 million baht, up 39% with a cancellation rate of 29%. Sales with the complete conveyancing was 4,958 million baht, while unfinished condo sales and incomplete conveyancing was 3,096 million baht. In addition, there were 7 new projects launched in 2017 worth 11,000 million baht.<\/p>\n

\"\"<\/a><\/p>\n

Mr.Wisit Laohapoonrungsee, Chairman of The Board & CEO,\u00a0 Areeya Property PLC.<\/strong>, mentioned that the overview of real estate sales in the country are likely to increase by 10% due to the growth in tourism, foreign investment under the Eastern Economic Corridor (EEC) which is a popular trend among Thai and foreign investors, as well as the housing trend which has evidently shown the smaller size of condominiums due to higher land prices.<\/p>\n

 <\/p>\n

Areeya Property has been operated under the vision of becoming a leader in real estate development in Thailand. We aim to create sustainable happiness and distinctive quality through our unique design, quality of construction and excellent services. Our residents, communities and societies will then live a better life and gain sustainable happiness.<\/p>\n

 <\/p>\n

\u201cMr. Viwat and I have always believed that in order to live well, we need to create several strong fundamentals. This has been Areeya’s strength point for over 18 years. We both believe in Inside-Out for housing. Consumers do not just need a good function, but also need Emotional Engagement to design each person’s life in the house, especially under today\u2019s competitive and fast-paced society. Thus, we have to take care of all work elements in order to understand consumers and be able to design home and life that can communicate, incite your spirit, which is what Areeya called the Aesthetic of Living\u201d added Mr.Wisit.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Four Strategic Goals to maintain Areeya\u2019s Competitive Advantages are<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Number 1, Aesthetic Design & Premium Quality<\/strong> reinforces the leader in innovation and construction to offer the best for customers. We can see from quality work in the past year such as Chalermnit Art de Maison project, The AVA Residences, as well as The Color, which have adopted the Aluminum Framework. Areeya has been a leader in using the mechanical parking system by being the first company to bring in the system of IHI Asia Pacific (Thailand) Co., Ltd., a leading company in Japan who has excellent after-sales service in accordance with Japan\u2019s international standards.<\/p>\n

 <\/p>\n

Number 2, Sustainable Happiness<\/strong> Areeya adheres to six happiness which are \u00a0\u00a0\u00a0\u00a01. Happiness of the builder 2. Happiness of the property owner 3. Residential Happiness \u00a0\u00a0\u00a0\u00a04. Neighborhood Happiness 5. Environmental Happiness 6. Social Happiness<\/p>\n

 <\/p>\n

For Sustainable Residential Happiness<\/u><\/strong>, there are five main topics as follows.<\/p>\n