{"id":82259,"date":"2018-01-30T10:58:47","date_gmt":"2018-01-30T03:58:47","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%81%e0%b8%aa%e0%b8%99%e0%b8%aa%e0%b8%b4%e0%b8%a3%e0%b8%b4%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b9%81%e0%b8%9c%e0%b8%99%e0%b8%98%e0%b8%b8%e0%b8%a3%e0%b8%81%e0%b8%b4%e0%b8%88%e0%b8%9b%e0%b8%b5-61\/"},"modified":"2018-01-30T11:11:44","modified_gmt":"2018-01-30T04:11:44","slug":"%e0%b9%81%e0%b8%aa%e0%b8%99%e0%b8%aa%e0%b8%b4%e0%b8%a3%e0%b8%b4%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b9%81%e0%b8%9c%e0%b8%99%e0%b8%98%e0%b8%b8%e0%b8%a3%e0%b8%81%e0%b8%b4%e0%b8%88%e0%b8%9b%e0%b8%b5-61","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%81%e0%b8%aa%e0%b8%99%e0%b8%aa%e0%b8%b4%e0%b8%a3%e0%b8%b4%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b9%81%e0%b8%9c%e0%b8%99%e0%b8%98%e0%b8%b8%e0%b8%a3%e0%b8%81%e0%b8%b4%e0%b8%88%e0%b8%9b%e0%b8%b5-61\/","title":{"rendered":"Sansiri unveils 2018 business direction guided by \u201cTomorrow is Unfolded\u201d strategy New high presale and project value set 31 new projects worth Bt63.2bn to be launched, presale target set at Bt45bn"},"author":1,"template":"","tags":[2290,2291,2292,2293,1236],"acf":{"banner_images":{"ID":82251,"id":82251,"title":"banner","filename":"banner-48.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-391","date":"2018-01-30 03:53:00","modified":"2018-01-30 03:53:00","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2018\/01\/banner-48.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"content":"

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Sansiri today announces a major 2018 business plan on the <\/strong>\u201c<\/strong>Tomorrow is Unfolded<\/strong>\u201d <\/strong>roadmap, outlining seven key strategies<\/strong>: <\/strong>growing presence in foreign customer segment; strengthening partnerships with Thai and foreign partners; expanding townhouse segment, introducing new condominium concept with unique experience to attract young generation; continuing on digital transformation to extend the success in every dimension; creating organization of the future through <\/strong>\u201c<\/strong>Agile way of working<\/strong>\u201d <\/strong>concept to accelerate the rapid growth; and driving sustainability in all business aspect<\/strong>. <\/strong>Under this roadmap, the company has set laid out an aggressive plan to introduce new projects, totalling 31 projects worth 63,200 million baht, and to achieve its new high target sales of 45,000 million baht this year<\/strong>.<\/strong> The company also announced overwhelming success in 2017 with a project presale growth of 24<\/strong>% <\/strong>from 2016 <\/strong>amounting to 38,600 million baht<\/strong><\/p>\n","content_2":"

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Mr<\/strong>. <\/strong>Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited<\/strong>, said, \u201cLast year, we launched a holistic corporate transformation project under the \u2018Journey for Tomorrow\u2019 concept. Today, our first journey to success has yielded good results in terms of sales and revenues, as well as our serious expansion in the overseas market, and prepared us for a constant strong growth in 2018.\u201d<\/p>\n

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Key achievements last year included the launch of 14 projects with a combined value of 37,200 million baht and presale volumes of 38,600 million baht \u2013 a 24% increase over 2016, reflecting high market responses in all segments. We are also very successful in expanding customer base provincial areas and international markets. \u00a0More importantly, the fact that Sansiri launched new projects from time to time throughout the year enabled the company to record a constant revenue stream throughout the year and secured strong financial position.<\/p>\n

 <\/p>\n

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The six key drivers for such strong performance are, as follows:<\/p>\n

1. Significant achievements in the overseas markets while maintaining leadership position as Thailand\u2019s No. 1 property developer in the foreign customer segment. In 2017 the company saw the sales in its overseas markets increasing to 9,300 million baht against the 7,500 million baht target \u2013 a 72% increase over 2016.<\/p>\n

2. Strong partnerships with the BTS and Tokyu Group, under which four projects totalling 14,100 million baht were introduced. These projects were very much welcomed by Thai and foreign customers living in Thailand, as seen from the success of The Line Sathorn project of which all units were sold out in a few days after launch on online booking platform.<\/p>\n

3. Success in provincial market expansion where all the 13 property projects nationwide worth 18,330 million baht were fully sold out, representing a growth of 36% or 8,000 million baht from 2016.<\/p>\n

4. The sales success of all property brands, including single house brands like Setthasiri, Burasiri and Kanasiri, and all condominium projects, especially the flagship 98 Wireless, THE LINE, THE BASE, HAUS and dcondo.<\/p>\n

5. The success of global partnerships under which Sansiri invested US$80 million (2,650 million baht) in six of the world\u2019s leading technology and lifestyle companies: The Standard, One Night, JustCo, Hostmaker, Monocole and Farmshelf.<\/p>\n

6. The launch of Digital Transformation in two areas:<\/p>\n