{"id":407894,"date":"2025-09-17T12:33:01","date_gmt":"2025-09-17T05:33:01","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%80%e0%b8%94%e0%b8%ad%e0%b8%b0-%e0%b8%aa%e0%b9%81%e0%b8%95%e0%b8%99%e0%b8%94%e0%b8%b2%e0%b8%a3%e0%b9%8c%e0%b8%94-%e0%b8%9e%e0%b8%b1%e0%b8%97%e0%b8%a2%e0%b8%b2-%e0%b8%99%e0%b8%b2%e0%b8%88\/"},"modified":"2025-09-17T16:38:06","modified_gmt":"2025-09-17T09:38:06","slug":"%e0%b9%80%e0%b8%94%e0%b8%ad%e0%b8%b0-%e0%b8%aa%e0%b9%81%e0%b8%95%e0%b8%99%e0%b8%94%e0%b8%b2%e0%b8%a3%e0%b9%8c%e0%b8%94-%e0%b8%9e%e0%b8%b1%e0%b8%97%e0%b8%a2%e0%b8%b2-%e0%b8%99%e0%b8%b2%e0%b8%88","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%80%e0%b8%94%e0%b8%ad%e0%b8%b0-%e0%b8%aa%e0%b9%81%e0%b8%95%e0%b8%99%e0%b8%94%e0%b8%b2%e0%b8%a3%e0%b9%8c%e0%b8%94-%e0%b8%9e%e0%b8%b1%e0%b8%97%e0%b8%a2%e0%b8%b2-%e0%b8%99%e0%b8%b2%e0%b8%88\/","title":{"rendered":"The Standard, Pattaya Na Jomtien Will Be All Play on Thailand\u2019s Coastline Introducing The Standard\u2019s First-Ever Beach Club in a Bold New Coastal Retreat"},"author":1,"template":"","tags":[9423,15717],"acf":{"link1":"","link2":"","link3":"","show_lead_form":false,"image_on_lead_form":false,"banner_images":{"ID":407764,"id":407764,"title":"banner","filename":"banner-97.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-9869","date":"2025-09-17 05:30:08","modified":"2025-09-17 05:30:08","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-97.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"banner_feature_content":false,"content":"

\"\"<\/a><\/p>\n

The Standard is proud to announce its newest Southeast Asian outpost,\u00a0The Standard, Pattaya Na Jomtien, will open this October 2025<\/strong>. Located just over an hour from Bangkok in the relaxed, upscale seaside enclave of Na Jomtien, this new beachfront resort will redefine coastal Thai living with the brand\u2019s signature blend of laid-back luxury, bold design, and irreverent charm.<\/p>\n

Following the successes of\u00a0The Standard, Hua Hin (2021)<\/strong>,\u00a0The Standard, Bangkok Mahanakhon (2022)<\/strong>, and\u00a0The Standard, Singapore (2024)<\/strong>, this highly anticipated opening will bring fresh energy to Thailand\u2019s eastern seaboard, introduce the brand\u2019s first-ever beach club, <\/strong>Esm\u00e9<\/a>, and reimagine Pattaya through a more elevated lens.<\/p>\n

Located just over an hour from Bangkok and a world away from Pattaya\u2019s neon-soaked nightlife, Na Jomtien<\/strong> has quietly emerged as one of Thailand\u2019s most sophisticated seaside enclaves. This tranquil stretch of coastline offers a slower pace, swimmable waters, and a distinctly laid-back rhythm\u2014perfect for those seeking a more elevated beach escape.<\/p>\n

\"\"<\/a><\/p>\n

Surrounded by calm seas and shaded by pines, Na Jomtien provides effortless access to some of the Gulf\u2019s most beautiful offshore destinations. Island to be Koh Kram, Koh Phai and Koh Larn are just a short boat ride away, offering white sand beaches, pristine coral reefs, turquoise waters that rival the southern islands\u2014ideal for snorkeling, paddleboarding, or sailing and a sense of seclusion rarely found this close to the city.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

Beyond the beach, Na Jomtien is evolving into a rising hub of design-led dining and culture. The neighborhood is home to a new generation of independent caf\u00e9s, thoughtful restaurants, and creative spaces that prioritize atmosphere and authenticity. For adrenaline seekers, Na Jomtien is also one of Thailand\u2019s hidden gems for kitesurfing, thanks to consistent winds and open waters that attract pros and newcomers alike.<\/p>\n

 <\/p>\n

Whether guests are unwinding with sunset cocktails, island-hopping for the day, or catching wind on the waves, Na Jomtien offers a fresh, refined take on Pattaya\u2014where life revolves around the sea, just as it should.<\/p>\n","content_2":"

\"\"<\/a><\/p>\n

The interior design, created in collaboration with DIN Studio,<\/a> and\u00a0Studio Lupine<\/a> alongside Verena Haller and The Standard\u2019s in-house design team, together with architecture led by ONION<\/a>, The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand\u2019s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.<\/p>\n

Landscape design by\u00a0PLA<\/a>\u00a0blends lush greenery into every corner that will guide guests on a sensory journey from arrival to oceanfront where shadow, texture, sound, and light will unfold across a series of immersive, ever-changing spaces<\/strong>.<\/p>\n

The Standard, Pattaya Na Jomtien will feature\u00a0161 rooms and suites<\/strong>, ranging from the sleek\u00a0Standard King<\/strong>\u00a0to\u00a0Deluxe One Bedroom Suite with Ocean View and Private Pool<\/strong>, and the dramatic\u00a0322-square-meter Penthouse<\/strong>. Each space has been designed for maximum comfort and style, featuring rain showers, curated amenities, and garden or sea views that will set the tone for a true escape.<\/p>\n

This new beachfront resort will celebrate local and international creatives in every detail. A highlight, in collaboration with MozART Advisory<\/a>, is\u00a0Chlo\u00e9 Kelly Miller<\/a>\u2019s <\/strong>courtyard installation,\u00a0\u201c<\/strong>Unity of the Double\u201d<\/strong><\/em> a pair of hand-carved stone sculptures custome made on-site, embodying themes of duality, family, and joyful reunion.<\/p>\n

Uniforms were created in collaboration with Thai fashion house\u00a0Vickteerut<\/a><\/strong>, whose exclusive collection blends chic urban tailoring with the ease of beachside living through clean silhouettes and unexpected detailing.<\/p>\n

\"\"<\/a><\/p>\n

Esm\u00e9 \u2013 The Standard\u2019s First Beach Club<\/strong><\/p>\n

Set along Na Jomtien\u2019s lush coastline,\u00a0Esm\u00e9<\/em><\/strong>\u00a0<\/em>will blend bold Mexican flavors with vibrant Thai flair in an effortlessly stylish setting. As the sun dips, ritual gongs and deep drumbeats will set a tone of reverence and rhythm. Standout dishes will include:<\/p>\n

– Chicharrones de Cerdo con Guacamole<\/em>\u2013 crispy pork rinds with creamy guac<\/p>\n

– Pescado Zarandeado<\/em>\u2013 Thai Gulf snapper with spiced aioli<\/p>\n

– Camar\u00f3n Tacos<\/em>\u2013 tiger prawns in tamarind marinade with crispy onions and house hot sauce<\/p>\n

– Pair it with aPattaya Paloma<\/strong>, a tequila cocktail rimmed with Thai mala spice\u2014crafted for transitions from sunbed to dance floor.<\/p>\n

 <\/p>\n

Sereia \u2013 Thai Coastal Grill<\/strong><\/p>\n

Inspired by the seafood traditions of Chonburi, Sereia<\/em> will offer a specialty seafood experience centered around the freshest local catches and premium meats, expertly grilled over live fire. The menu will celebrate seasonality and regional flavors, featuring standout dishes like\u00a0\u201cJang Long\u201d\u2014Chonburi-style grilled fish cakes on lemongrass skewers served with a refreshing cucumber relish and K\u201dang Kua Pu-nim\u201d \u2013 lump crab in wild betel leaf, bathed in a rich red curry.<\/p>\n

\u00a0<\/strong><\/p>\n

Mmhmmm<\/strong>
\nAn adults-only rooftop escape perched above Sereia. This sultry social spa will feature a sleek bar, mud lounge, ice bath, and secret pool. Playful and serene in equal measure, Mmhmmm<\/em> will offer panoramic ocean views and unexpected moments of indulgence.<\/p>\n

\"\"<\/a><\/p>\n

The Pool<\/strong><\/p>\n

Set just steps from the sea, the pool at The Standard, Pattaya will offer a vibrant, laid-back escape. Striped loungers in bold cinnamon tones will line the deck, bringing a pop of energy to the shoreline. White pergolas draped in bougainvillea will create shaded corners for cocktails and conversation, while a lush lawn will surround the scene\u2014where sunbeds will spill onto the grass and barefoot lounging will be encouraged. Poolside service will include chilled cocktails, fros\u00e9, and The Standard favorites, delivered straight to your lounger.<\/p>\n

 <\/p>\n

Surf Shack<\/strong><\/p>\n

Capturing the effortless cool of a Baja surfing lodge,\u00a0Surf Shack<\/em>\u00a0at The Standard, Pattaya will be a laid-back beachfront grab-and-go outpost for ocean lovers on the move. Vintage surfboards will line the walls, while ice-cold beers and coastal snacks will keep the vibe relaxed and ready to refuel. Whether fresh from surfing, kiteboarding, or chasing the breeze, it will be the perfect spot to unwind feet in the sand.<\/p>\n

 <\/p>\n

The Standard, Pattaya Na Jomtien\u00a0will be where tropical ease meets design-forward hospitality. Whether you\u2019re in it for the authentic Thai seafood, the tacos, the sunsets, or the vibe, this will be\u00a0Thailand\u2019s new standard\u00a0for coastal getaways.<\/p>\n

 <\/p>\n

You’re invited to be among the first to check in!<\/p>\n

 <\/p>\n

To celebrate, we’re serving up 20% off our best available rates with daily breakfast for two, plus a complimentary cocktail at Esm\u00e9. Book now and stay from 21 October 2025 onwards. <\/strong><\/p>\n

For more information and reservations, visit www.standardhotels.com\/pattaya<\/a>.<\/p>\n

\"\"<\/a><\/strong><\/p>\n

Upon opening, The Standard, Pattaya Na Jomtien will participate in the World of Hyatt loyalty program. <\/strong>Start earning points and enjoying exclusive member perks with every eligible stay.<\/p>\n

Want in? World of Hyatt<\/a> to become a member and learn more.<\/p>\n","show_on_feature":true,"short_description":"The Standard is proud to announce its newest Southeast Asian outpost, The Standard, Pattaya Na Jomtien, will open this October 2025. Located just over an hour from Bangkok in the relaxed","thumbnail_image":{"ID":407768,"id":407768,"title":"The Standard, Pattaya Na Jomtien - Exterior (Aerial) (1)","filename":"The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1.jpg","alt":"","author":"73","description":"","caption":"","name":"the-standard-pattaya-na-jomtien-exterior-aerial-1","date":"2025-09-17 05:30:46","modified":"2025-09-17 05:30:46","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1160,"height":800,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1-300x207.jpg","medium-width":300,"medium-height":207,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1-768x530.jpg","medium_large-width":640,"medium_large-height":442,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1-1024x706.jpg","large-width":640,"large-height":441,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1.jpg","1536x1536-width":1160,"1536x1536-height":800,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/The-Standard-Pattaya-Na-Jomtien-Exterior-Aerial-1.jpg","2048x2048-width":1160,"2048x2048-height":800}},"user_id":"","user_delete":false},"_links":{"self":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/407894"}],"collection":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now"}],"about":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/types\/prop-now"}],"author":[{"embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/407894\/revisions"}],"predecessor-version":[{"id":407896,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/407894\/revisions\/407896"}],"wp:attachment":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/media?parent=407894"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/tags?post=407894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}