{"id":405768,"date":"2025-09-01T13:34:40","date_gmt":"2025-09-01T06:34:40","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%80%e0%b8%8b%e0%b9%87%e0%b8%99%e0%b8%97%e0%b8%a3%e0%b8%b1%e0%b8%a5%e0%b8%9e%e0%b8%b1%e0%b8%92%e0%b8%99%e0%b8%b2-%e0%b8%96%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%97%e0%b8%ad%e0%b8%94%e0%b9%80%e0%b8%a3\/"},"modified":"2025-09-01T13:38:41","modified_gmt":"2025-09-01T06:38:41","slug":"%e0%b9%80%e0%b8%8b%e0%b9%87%e0%b8%99%e0%b8%97%e0%b8%a3%e0%b8%b1%e0%b8%a5%e0%b8%9e%e0%b8%b1%e0%b8%92%e0%b8%99%e0%b8%b2-%e0%b8%96%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%97%e0%b8%ad%e0%b8%94%e0%b9%80%e0%b8%a3","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%80%e0%b8%8b%e0%b9%87%e0%b8%99%e0%b8%97%e0%b8%a3%e0%b8%b1%e0%b8%a5%e0%b8%9e%e0%b8%b1%e0%b8%92%e0%b8%99%e0%b8%b2-%e0%b8%96%e0%b9%88%e0%b8%b2%e0%b8%a2%e0%b8%97%e0%b8%ad%e0%b8%94%e0%b9%80%e0%b8%a3\/","title":{"rendered":"Central Pattana Celebrates 45 Years of \u201cProud to Develop,\u201d Showcasing a Journey Where People\u2019s Happiness is Our Greatest Pride and Positioning as the Heart of the City"},"author":1,"template":"","tags":[2880],"acf":{"link1":"","link2":"","link3":"","show_lead_form":false,"image_on_lead_form":false,"banner_images":{"ID":405735,"id":405735,"title":"banner","filename":"banner-10.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-9784","date":"2025-09-01 06:28:58","modified":"2025-09-01 06:28:58","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/banner-10.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"banner_feature_content":false,"content":"

– Launched the \u201c45 Years Central Pattana Brand Film,\u201d reflecting the pride of being a developer who creates \u2018Centres of Life\u2019 and a part of the happiness and growth of everyone, from customers, tenants, and employees to surrounding communities.<\/strong><\/p>\n

– Created a viral wave through the Brand & Social Campaign, achieving over 50 million engagements nationwide.<\/strong><\/p>\n

– Extended memories and deep bonds built through gratitude activities, thanking everyone who has grown together with us over the past 45<\/strong><\/p>\n

– Reaffirmed leadership in Retail-Led Mixed-Use Development, reaching 30 mixed-use projects by 2025, led by the landmark openings of Central Park in the heart of Bangkok and Central Krabi, the new world-class tourism landmark of Thailand.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Central Pattana Plc.<\/a>, Thailand\u2019s No.1 sustainable real estate developer, has grown alongside the Thai people. Built on the strong foundation laid by Samrit Chirathivat<\/em>, the company has carried forward a vision to develop shopping centres as more than commercial spaces \u2014 but as the Heart of the City<\/strong>, bringing together people, businesses, and society. This legacy has been carried forward by every generation of leadership, shaping a lasting commitment to create future projects under the vision of Imagining Better Futures for All.<\/p>\n

 <\/p>\n

Watch Central Pattana\u2019s 45 Years of Better Futures Brand Film: https:\/\/www.youtube.com\/watch?v=rTX3cnSylHY<\/a><\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

Dr. Nattakit Tangpoonsinthana<\/strong>, Chief Marketing Officer of Central Pattana Plc., said \u201cOver the past 45 years, Central Pattana has been deeply proud to be part of people\u2019s lives, standing alongside them and contributing to the nation\u2019s development. This has shaped our identity as the \u2018Centre of Life\u2019, the heart of living for everyone and every community, everywhere we are present.\u201d<\/p>\n

\u201cThe true meaning of \u2018development\u2019 is about creating \u2018better futures\u2019 for customers, tenants, and communities. Our shopping centres have become \u2018Centres of Life\u2019 across generations\u2019 spaces filled with bonds, happiness, and opportunities for growth. Since pioneering our first mixed-use project at Central Ladprao, we have continued to expand nationwide to 44 shopping centres, with a total of 30 mixed-use projects planned by 2025. This year, two flagship projects will set new milestones: Central Park, a world-class mixed-use landmark, and Central Krabi, which will elevate one of Thailand\u2019s most iconic world-class tourism destinations.\u201d<\/p>\n

\u201cAs we celebrate our 45th anniversary, we would like to thank everyone who has been part of Central Pattana\u2019s journey. More than that, along the way everyone has been our true inspiration. They are the reason we are committed to continuously developing spaces that bring happiness, smiles, and cherished memories throughout every stage of life. This spirit is reflected in the \u2018Central Pattana 45 Years Brand Film\u2019<\/strong>, a story of people who inspire us never to stop creating better lives and brighter futures filled with opportunities.\u201d<\/p>\n","content_2":"

\"\"<\/a>\"\"<\/a><\/p>\n

3 Brand Storytelling Strategies in Central Pattana\u2019s 45-Year Campaign, Extending Memories and Bonds:<\/u><\/strong><\/p>\n

\"\"<\/a><\/p>\n

1. Authentic Moments, True Reflections: Storytelling that focuses on people\u2019s lives rather than the brand itself, using an observational, life-inspired narrative style.<\/u><\/strong><\/p>\n

– Brand Film: \u201cProud to Develop\u2026Because Your Happiness is our greatest pride\u201d.<\/strong> The heart of Central Pattana\u2019s 45-Year Brand Film is about capturing the essence of spaces where people live, enjoy, and share moments together. It shows genuine smiles as people spend time with family, friends, loved ones, and even pets; supports the growth of tenants; cheers for those starting something new; and becomes a platform that empowers people to try things they\u2019ve never done before. It is truly heartwarming to create opportunities and livelihoods, allowing people to work and thrive in their own hometowns. Wherever Central Pattana goes, these real-life stories inspire us to keep developing for a better future and for everyone\u2019s smile. \u201cBecause your happiness is our greatest pride\u201d is the feeling we want to share with audiences, creating shared experiences and triggering memory bumps that remind people of 45 years of collective memories.<\/p>\n

– Real-Moment Visuals:<\/strong> Instead of staged advertising images, we use genuine moments of customers. Every moment that happens at Central shopping centers carries its own story and meaning. That\u2019s why we selected real images from social media, where customers captured their own moments and checked in at Central Shopping Centres to create Key Visuals that showcase these special moments (with permission obtained): mothers and children shopping together, the bond between pets and owners strolling together, a child\u2019s delighted smile with a giant teddy bear, endless laughter among close friends, or a small stage that becomes the first step toward a dream\u2026 all conveying Central Pattana\u2019s pride in being part of people\u2019s lives.<\/p>\n

\"\"<\/a><\/strong><\/p>\n

2. Engaging Hearts Across All Stakeholders: Strengthening brand bonds and expressing gratitude to customers, partners, and employees<\/u><\/strong><\/p>\n

– Viral Social Campaign <\/strong>(<\/strong>#\u0e42\u0e15\u0e21\u0e32\u0e01\u0e31\u0e1a\u0e40\u0e0b\u0e47\u0e19\u0e17\u0e23\u0e31\u0e25)<\/strong>:<\/strong> The campaign reminded people of shared memories with the question: \u201c45 years of Central Pattana\u2026 Which Central shopping centre did you grow up with?\u201d It generated abundant User-Generated Content and engagement across all Central shopping centre social channels. Beyond raising awareness, it created real impact through countless stories shared nationwide, reflecting Central\u2019s role as a center of life across all ages and stages of life \u2014 through old photos, childhood memories, and heartfelt conversations among those who grew up at the same Central branch. This made the hashtag #\u0e42\u0e15\u0e21\u0e32\u0e01\u0e31\u0e1a\u0e40\u0e0b\u0e47\u0e19\u0e17\u0e23\u0e31\u0e25<\/u><\/strong> (translation \u2013 growing up with Central)<\/em> trend widely on social media.<\/p>\n

– Simple & Sincere Gratitude \u2018Thank You Flower Board\u2019<\/strong>: An on-ground activity where flowers are given away to express heartfelt appreciation to all customers. This special anniversary celebration featured a variety of blooms, roses in multiple shades, gerberas, and daisies, symbolizing Central Pattana\u2019s genuine gratitude to all customers who have been part of this shared journey.<\/p>\n

– Partners & Employees Sharing \u201cThe Journey Together\u201d:<\/strong> Many partners and brands shared their memorable stories, from the first branch at Central Ladprao to new outlets expanding across the country. At the same time, Central Pattana employees shared their pride in contributing to meaningful work that impacts communities and supports the nation\u2019s development.<\/p>\n

\"\"<\/a><\/p>\n

3. Shaping Better Futures, Together: <\/u><\/strong><\/p>\n

– Illustrating Vision and Commitment: The campaign reflects Central Pattana\u2019s promise to make each shopping centre the \u201cheart\u201d of its district and city. Through hand-drawn illustrations of all 44 Central shopping centres nationwide, the story weaves together the origins of the company\u2019s vision and its evolution over time, from Central Ladprao, Thailand\u2019s pioneering mixed-use project, to the transformation of CentralWorld into a world-class landmark, and extending to upcoming new projects. Each illustration reflects Central Pattana\u2019s pioneering spirit in space development, showcasing vibrant environments that inspire opportunity and shape the future.<\/strong><\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

Central Pattana\u2019s 45th Anniversary Campaign truly reflects our Brand Purpose \u2014 Imagining better futures for all. It tells the story of the deep bond between Thai people and Central Pattana, celebrating our pride in creating and shaping a better future together. More than just a commemoration of brand success, this milestone campaign is a testament to our mission that \u201cYour happiness is our greatest pride.\u201d<\/strong><\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

Central Pattana Public Company Limited<\/strong> is driving toward the future under its brand purpose \u2018Imagining better futures for all\u2019. Over the past 45 years, the company has contributed more than THB 5 billion to society and communities, supporting infrastructure, public spaces, and educational opportunities. On the environmental front, Central Pattana is progressing toward Net Zero 2050 and has been recognized as DJSI Best-in-Class for seven consecutive years. Stay updated on Central Pattana: https:\/\/www.centralpattana.co.th\/th\/shopping\/shopping-update\/lifestyle-activities<\/a><\/p>\n

\u00a0<\/em><\/p>\n

#\u0e20\u0e39\u0e21\u0e34\u0e43\u0e08\u0e17\u0e35\u0e48\u0e44\u0e14\u0e49\u0e1e\u0e31\u0e12\u0e19\u0e32<\/strong> #45YearsCentralPattana<\/strong> #\u0e42\u0e15\u0e21\u0e32\u0e01\u0e31\u0e1a\u0e40\u0e0b\u0e47\u0e19\u0e17\u0e23\u0e31\u0e25\u0e1e\u0e31\u0e12\u0e19\u0e32<\/strong> #\u0e40\u0e0b\u0e47\u0e19\u0e17\u0e23\u0e31\u0e25\u0e1e\u0e31\u0e12\u0e19\u0e32<\/strong> #CentralPattana<\/strong> #ImaginingBetterFuturesForAll<\/strong><\/p>\n","show_on_feature":true,"short_description":"Launched the \u201c45 Years Central Pattana Brand Film,\u201d reflecting the pride of being a developer who creates \u2018Centres of Life\u2019 and a part of the happiness and growth of everyone","thumbnail_image":{"ID":405737,"id":405737,"title":"1-Central Pattana 45 Year","filename":"1-Central-Pattana-45-Year.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year.jpg","alt":"","author":"73","description":"","caption":"","name":"1-central-pattana-45-year","date":"2025-09-01 06:29:33","modified":"2025-09-01 06:29:33","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1067,"height":800,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year-300x225.jpg","medium-width":300,"medium-height":225,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year-768x576.jpg","medium_large-width":640,"medium_large-height":480,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year-1024x768.jpg","large-width":640,"large-height":480,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year.jpg","1536x1536-width":1067,"1536x1536-height":800,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2025\/09\/1-Central-Pattana-45-Year.jpg","2048x2048-width":1067,"2048x2048-height":800}},"user_id":"","user_delete":false},"_links":{"self":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/405768"}],"collection":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now"}],"about":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/types\/prop-now"}],"author":[{"embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/405768\/revisions"}],"predecessor-version":[{"id":405770,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/405768\/revisions\/405770"}],"wp:attachment":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/media?parent=405768"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/tags?post=405768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}