– The Group today launched its biggest regional brand campaign to date across Singapore, Malaysia, Vietnam, and Thailand<\/p>\n
PropertyGuru Group Limited (NYSE: PGRU) (\u201cPropertyGuru\u201d or the \u201cGroup\u201d), Southeast Asia\u2019s leading, property technology (\u201cPropTech\u201d) company, today announced its brand repositioning that is centered around guidance to everyone in the property journey – including property seekers, sellers, agents, developers, banks, valuers, and city planners.<\/p>\n <\/p>\n The new brand positioning \u2013 \u201cWhere every step of your journey will be guided by Guru\u201d, reflects PropertyGuru\u2019s vision to be a trusted advisor. It echoes the Group\u2019s mission to help property seekers, sellers and owners make confident property decisions, beyond \u2018property search\u2019\u2013 as it journeys towards becoming Southeast Asia\u2019s property \u2018Trust Platform\u2019.<\/p>\n","content_2":" The Group today introduced a new enterprise brand, \u2018PropertyGuru For Business<\/strong><\/a>\u2019 as it doubles down on innovative solutions that will guide its property enterprise partners to achieve their business goals. PropertyGuru For Business<\/strong> unifies PropertyGuru\u2019s business-to-business (B2B) offerings and is designed to guide enterprise clients such as property developers, agencies, banks, valuers, and policy\/city planners. Including proprietary solutions such as PropertyGuru Finance<\/em><\/a>, DataSense<\/em><\/a>, <\/em>ValueNet<\/em><\/a>,<\/em>\u00a0 FastKey<\/em><\/a> and event solutions, PropertyGuru For Business<\/strong> will deliver synergies by leveraging data and technology, to help all enterprise clients tap into new growth opportunities and optimise efficiency.<\/p>\n Announcing the brand repositioning, Hari V. Krishnan, Chief Executive Officer and Managing Director, PropertyGuru Group<\/strong>, said, \u201cAs Southeast Asia\u2019s market leader, the Group is acting upon the responsibility of helping everyone in their property journey make more confident decisions. We will be the infrastructure through which anyone seeking or selling property can make confident property decisions because every interaction is upheld by principles that create trust between users. That infrastructure is the \u2018Property Trust Platform\u2019. We are introducing data solutions that bring transparency, use our innovations in technology to deliver efficiency and digitise property buying and selling, as we guide all our stakeholders on their property journey.<\/p>\n <\/p>\n As we move beyond \u2018property search\u2019 and offer more end-to-end solutions, we will continue to deepen our investments in home finance, data, operating systems, and more \u2013 enabling every stakeholder with the right information and tools to make high-stakes decisions confidently.\u201d<\/p>\n Remona Duquesne, Director of Brand, PropertyGuru Group, added<\/strong>, \u201cOur brand repositioning reflects a strategic pivot into the Group\u2019s new phase of growth outlining our value proposition that the Group offers, beyond search. We want to be right there at every step of the property journey, providing guidance in a market that is filled with complexity, mistrust, and anxiety. We will be that guide.<\/p>\n <\/p>\n The brand repositioning sees a new narrative that better reflects our evolution. We will also enhance the experiences created across all platforms, from our offline presence to website, apps, and social platforms.\u201d<\/p>\n <\/p>\n The Group\u2019s new brand positioning around \u2018Guidance\u2019 brings together all its business units. The brand tagline \u201cWe\u2019ll see you home.\u201d reflects different meaning of \u2018home\u2019 for stakeholders (seeker, owner, agent, developer, bank, valuer) \u2013 it could be their place of stay or their personal ambitions and goals. PropertyGuru will offer more data-led products, services, experiences, and marketing initiatives under this brand repositioning to guide consumers and partners throughout their property journeys.\u201d<\/p>\n <\/p>\n Undertaking its biggest integrated regional brand campaign that starts today and runs till the end of this year, unveils the Group\u2019s new logo that is akin to a Trustmark \u2013 a symbol of trust in the property sector. The brand <\/strong><\/a>campaign<\/strong><\/a> spanning paid, earned, and owned channels, both above and below the line, targets property seekers, sellers, agents, and enterprise clients.\u00a0 More details of the campaign can be found here<\/a>.<\/p>\n","show_on_feature":true,"short_description":"The new brand positioning aims to establish PropertyGuru as a trusted advisor that delivers beyond \u2018property search\u2019, and provides guidance to everyone in the real estate ecosystem \u2013 seekers, sellers, agents, and developers","thumbnail_image":{"ID":289356,"id":289356,"title":"Hari V. Krishnan, Chief Executive Officer and Managing Director, PropertyGuru Group","filename":"Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group.jpg","alt":"","author":"73","description":"","caption":"","name":"hari-v-krishnan-chief-executive-officer-and-managing-director-propertyguru-group","date":"2022-10-05 06:03:24","modified":"2022-10-05 06:03:24","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1068,"height":1600,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group-200x300.jpg","medium-width":200,"medium-height":300,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group-768x1151.jpg","medium_large-width":640,"medium_large-height":959,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group-684x1024.jpg","large-width":640,"large-height":958,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group-1025x1536.jpg","1536x1536-width":1025,"1536x1536-height":1536,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/Hari-V.-Krishnan-Chief-Executive-Officer-and-Managing-Director-PropertyGuru-Group.jpg","2048x2048-width":1068,"2048x2048-height":1600}},"user_id":"","user_delete":false},"_links":{"self":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/289363"}],"collection":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now"}],"about":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/types\/prop-now"}],"author":[{"embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/289363\/revisions"}],"wp:attachment":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/media?parent=289363"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/tags?post=289363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/propholic.com\/wp-content\/uploads\/2022\/10\/PropertyGuru_Logo-e1664949872276.jpg\"){kind=logo}
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