{"id":231677,"date":"2021-03-26T15:10:31","date_gmt":"2021-03-26T08:10:31","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b8%ab%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b9%80%e0%b8%8b%e0%b9%87%e0%b8%99%e0%b8%97%e0%b8%a3%e0%b8%b1%e0%b8%a5-%e0%b8%95%e0%b8%ad%e0%b8%81%e0%b8%a2%e0%b9%89%e0%b8%b3%e0%b8%95%e0%b9%89%e0%b8%99%e0%b9%81\/"},"modified":"2021-03-26T15:13:21","modified_gmt":"2021-03-26T08:13:21","slug":"%e0%b8%ab%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b9%80%e0%b8%8b%e0%b9%87%e0%b8%99%e0%b8%97%e0%b8%a3%e0%b8%b1%e0%b8%a5-%e0%b8%95%e0%b8%ad%e0%b8%81%e0%b8%a2%e0%b9%89%e0%b8%b3%e0%b8%95%e0%b9%89%e0%b8%99%e0%b9%81","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b8%ab%e0%b9%89%e0%b8%b2%e0%b8%87%e0%b9%80%e0%b8%8b%e0%b9%87%e0%b8%99%e0%b8%97%e0%b8%a3%e0%b8%b1%e0%b8%a5-%e0%b8%95%e0%b8%ad%e0%b8%81%e0%b8%a2%e0%b9%89%e0%b8%b3%e0%b8%95%e0%b9%89%e0%b8%99%e0%b9%81\/","title":{"rendered":"Central Department Store reaffirms its position  as the pioneer of the ultimate sale event in Thailand  with the launch of \u2018Central Midnight Sale: Everyone Wants to Shop\u2019  on 26th March 2021, aiming for 1 Billion Baht in sales"},"author":1,"template":"","tags":[8770,8771,8772,8773],"acf":{"banner_images":{"ID":231654,"id":231654,"title":"banner","filename":"banner-119.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-3930","date":"2021-03-26 08:06:34","modified":"2021-03-26 08:06:34","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/banner-119.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"banner_feature_content":false,"content":"<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5.jpg\"><img class=\"alignnone size-full wp-image-231656\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5.jpg\" alt=\"\" width=\"800\" height=\"1200\" \/><\/a><\/p>\n<p><strong>Central Department Store launches its 32-year signature campaign with \u2018Central Midnight Sale\u2019 under a new concept \u2018Everyone Wants to Shop\u2019. Customers can enjoy up to 70% discounts, exclusive deals, hot brands with offers from <\/strong><strong>Shiseido, Kiehl\u2019s, Casio, KitchenAid, Wacoal, Lego, Levi\u2019s and Adidas<\/strong><strong> along with the first-ever Midnight Market. The campaign is set to run from 26<sup>th<\/sup> March \u2013 6<sup>th<\/sup> April 2021 at every Central store and across its omni-channel platforms, with an aim to generate 1 billion Baht in total sales. The long-running campaign has guaranteed success as seen from SHOPUNFRIEND, the Midnight Sale film from 2020, was rewarded Grand Prix winner at the Spikes Asia Awards 2021.<\/strong><\/p>\n<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/4-1.jpg\"><img class=\"alignnone size-full wp-image-231658\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/4-1.jpg\" alt=\"\" width=\"800\" height=\"1200\" \/><\/a><\/p>\n<p><strong>Rvisra Chirathivat, Customer Director of Central Department Store under Central Retail Group, said,<\/strong> \u201cCentral Department Store is committed to developing new strategies to bring the best to our customers. We have modern marketing activities in line with global trends and consumer behaviours, using innovations and creativity to introduce new experiences in the retail industry. We use data to help us meet the needs of our customers. We develop personalization from our customer insights to better meet their demands. Our seamless omnichannel platforms also enable our customers to shop from anywhere, at any moment they want.<\/p>\n<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/3-4.jpg\"><img class=\"alignnone size-full wp-image-231660\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/3-4.jpg\" alt=\"\" width=\"1200\" height=\"737\" \/><\/a><\/p>\n<p>Central Department Store first introduced the Midnight Sale campaign in Thailand in 1988, followed by 32 years of success. The feedback of the previous Midnight Sale campaign \u2018SHOPUNFRIEND\u2019 (November, 2020) was evident with 23% more traffic, 50% more sales, and 28% more transactions (From 22nd October &#8211; 2nd November 2020 compared to non-promotional period)<\/p>\n<p>&nbsp;<\/p>\n<p>Recently, the campaign has also won prestigious international awards. As a part of Central Midnight Sale campaign in 2020, the store teamed up with Wolf BKK on SHOPUNFRIEND, an advert film with a fun gimmick to put a smile on people\u2019s faces. Consequently, SHOPUNFRIEND won a Grand Prix, a Gold and a Bronze Spikes at the \u2018Spikes Asia Award 2021\u2019 \u2014 Asia Pacific\u2019s top award for excellence in creative communications, held in Singapore.\u201d<\/p>\n","content_2":"<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/2-3.jpg\"><img class=\"alignnone size-full wp-image-231662\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/2-3.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a><\/p>\n<p>This year, Central Midnight Sale comes with a concept of \u2018Everyone Wants to Shop\u2019 featuring a video advert series encouraging everyone to shop at Central. This emotional marketing approach combines creative and productive elements to drive engagement and brand loyalty. The new video series is now available on YouTube: Central Department Store and Facebook www.facebook.com\/CentralDepartmentStore. Central Midnight Sale promotion is available at every Central store and Central Personal Shopper 1425, Central App, Central Online, Central Chat &amp; Shop and Central Call &amp; Shop. Additionally, a recent research shows that the use of omnichannel platforms amongst Central\u2019s customers has increased by 329%, while the sales through omnichannel platforms has increased by 203% (comparing customers and sales 2020 versus 2019).<\/p>\n<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/5-1.jpg\"><img class=\"alignnone size-full wp-image-231664\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/5-1.jpg\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/a> <a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/6.jpg\"><img class=\"alignnone size-full wp-image-231666\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/6.jpg\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/a> <a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/7.jpg\"><img class=\"alignnone size-full wp-image-231668\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/7.jpg\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/a><\/p>\n<p><strong>In every Central store, \u201cCentral Midnight Sale\u201d promotions include up to 30% off new collections, up to 70%<\/strong> off selected items, up to 31% The 1 and Credit Card Rewards, up to 21% Cash Coupons and Cash Back, Hot Brands promotion and credit card privileges, along with a 150 Baht Discount Coupon on The 1 App with 1,000 points redemption. Also, customers can save even more on Central App with a 150 Baht Discount Coupon (valid with a minimum 3,000 Baht purchase) and free Discount Codes at midnight, 12 pm and 6 pm daily. This year, Central is also launching Midnight Market for the first time at Central Chidlom, Ladprao, CENTRAL @ centralwOrld, Pinklao, Bangna, EastVille and WestGate.<\/p>\n<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/8-1.jpg\"><img class=\"alignnone size-full wp-image-231670\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/8-1.jpg\" alt=\"\" width=\"1000\" height=\"1000\" \/><\/a> <a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/9-1.jpg\"><img class=\"alignnone size-full wp-image-231672\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/9-1.jpg\" alt=\"\" width=\"801\" height=\"1200\" \/><\/a><\/p>\n<p><strong>Rvisra concluded<\/strong>, \u201cWith our expertise in marketing over the past 32 years, we are confident that <em>Central Midnight Sale: Everyone Wants to Shop<\/em> will attract more traffic and meet our target of 1 Billion Baht in total sales, bringing \u201cbeyond experience\u201d shopping for everyone. Customers can shop anytime, anywhere across our omnichannel platforms and enjoy the best promotions from Central Midnight Sale, the ultimate sale campaign in Thailand.\u201d<\/p>\n<p><a href=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/10.jpg\"><img class=\"alignnone size-full wp-image-231674\" src=\"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/10.jpg\" alt=\"\" width=\"869\" height=\"1200\" \/><\/a><\/p>\n<p><strong>\u0e23\u0e27\u0e34\u0e28\u0e23\u0e32 <\/strong>\u0e01\u0e25\u0e48\u0e32\u0e27\u0e17\u0e34\u0e49\u0e07\u0e17\u0e49\u0e32\u0e22\u0e27\u0e48\u0e32 <em>\u201c<\/em><em>\u0e14\u0e49\u0e27\u0e22\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e17\u0e35\u0e48\u0e2b\u0e49\u0e32\u0e07\u0e40\u0e0b\u0e47\u0e19\u0e17\u0e23\u0e31\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1c\u0e39\u0e49\u0e23\u0e34\u0e40\u0e23\u0e34\u0e48\u0e21\u0e43\u0e19\u0e01\u0e32\u0e23\u0e08\u0e31\u0e14\u0e07\u0e32\u0e19<\/em> <em>Central Midnight Sale \u0e1a\u0e27\u0e01\u0e01\u0e31\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e40\u0e0a\u0e35\u0e48\u0e22\u0e27\u0e0a\u0e32\u0e0d\u0e43\u0e19\u0e01\u0e32\u0e23\u0e17\u0e33\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e02\u0e2d\u0e07\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e19\u0e35\u0e49\u0e21\u0e32\u0e15\u0e25\u0e2d\u0e14 32 \u0e1b\u0e35 \u0e40\u0e23\u0e32\u0e21\u0e31\u0e48\u0e19\u0e43\u0e08\u0e27\u0e48\u0e32 Central Midnight Sale \u0e40\u0e1b\u0e47\u0e19\u0e43\u0e04\u0e23\u0e01\u0e47\u0e15\u0e49\u0e2d\u0e07\u0e0a\u0e49\u0e2d\u0e1b\u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 \u0e08\u0e30\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e14\u0e36\u0e07\u0e17\u0e23\u0e32\u0e1f\u0e1f\u0e34\u0e04 \u0e41\u0e25\u0e30\u0e17\u0e33\u0e22\u0e2d\u0e14\u0e02\u0e32\u0e22\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e41\u0e15\u0e30 1,000 \u0e25\u0e49\u0e32\u0e19\u0e1a\u0e32\u0e17 \u0e2a\u0e23\u0e49\u0e32\u0e07 Beyond <\/em><em>experience \u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32<\/em><em>\u0e17\u0e38\u0e01\u0e04\u0e19\u0e44\u0e21\u0e48\u0e27\u0e48\u0e32\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48\u0e44\u0e2b\u0e19\u0e01\u0e47\u0e0a\u0e49\u0e2d\u0e1b\u0e44\u0e14\u0e49\u0e1c\u0e48\u0e32\u0e19 <\/em><em>Omni<\/em><em>&#8211;<\/em><em>channel <\/em><em>\u0e17\u0e35\u0e48<\/em><em>\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e21\u0e42\u0e22\u0e07\u0e17\u0e38\u0e01\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e41\u0e1a\u0e1a\u0e44\u0e23\u0e49\u0e23\u0e2d\u0e22\u0e15\u0e48\u0e2d <\/em><em>\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e15\u0e2d\u0e01\u0e22\u0e49\u0e33\u0e43\u0e2b\u0e49\u0e40\u0e23\u0e32\u0e21\u0e31\u0e48\u0e19\u0e43\u0e08\u0e27\u0e48\u0e32 \u0e40\u0e23\u0e32\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e41\u0e25\u0e30\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e02\u0e2d\u0e07\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e44\u0e1b <\/em><em>Central Midnight Sale \u0e04\u0e23\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49 \u0e08\u0e30\u0e21\u0e2d\u0e1a\u0e04\u0e27\u0e32\u0e21\u0e1e\u0e34\u0e40\u0e28\u0e29\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e42\u0e1b\u0e23\u0e42\u0e21\u0e0a\u0e31\u0e48\u0e19\u0e17\u0e35\u0e48\u0e14\u0e35\u0e41\u0e25\u0e30\u0e04\u0e38\u0e49\u0e21\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 \u0e2a\u0e21\u0e01\u0e31\u0e1a\u0e40\u0e1b\u0e47\u0e19\u0e41\u0e04\u0e21\u0e40\u0e1b\u0e0d\u0e40\u0e0b\u0e25\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e02\u0e2d\u0e07\u0e44\u0e17\u0e22<\/em><em>\u201d<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u0e1e\u0e1a\u0e01\u0e31\u0e1a<\/strong><strong> \u201c<\/strong><strong>Central Midnight Sale<\/strong><strong>\u201d <\/strong><strong>\u0e07\u0e32\u0e19\u0e40\u0e0b\u0e25\u0e17\u0e35\u0e48\u0e14\u0e35\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e02\u0e2d\u0e07\u0e40\u0e21\u0e37\u0e2d\u0e07\u0e44\u0e17\u0e22 <\/strong><strong>\u0e43\u0e19\u0e04\u0e2d\u0e19\u0e40\u0e0b\u0e47\u0e1b\u0e15\u0e4c \u201c\u0e40\u0e1b\u0e47\u0e19\u0e43\u0e04\u0e23\u0e01\u0e47\u0e15\u0e49\u0e2d\u0e07\u0e0a\u0e49\u0e2d\u0e1b\u201d<\/strong><strong> \u0e40\u0e23\u0e34\u0e48\u0e21<\/strong><strong>\u0e15\u0e31\u0e49\u0e07\u0e41\u0e15\u0e48\u0e27\u0e31\u0e19\u0e17\u0e35\u0e48<\/strong> <strong>26 \u0e21\u0e35\u0e19\u0e32\u0e04\u0e21 &#8211; 6 \u0e40\u0e21\u0e29\u0e32\u0e22\u0e19 2564<\/strong> <strong>\u0e17\u0e35\u0e48\u0e2b\u0e49\u0e32\u0e07\u0e40\u0e0b\u0e47\u0e19\u0e17\u0e23\u0e31\u0e25\u0e17\u0e38\u0e01\u0e2a\u0e32\u0e02\u0e32 \u0e41\u0e25\u0e30\u0e17\u0e38\u0e01\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e2d\u0e2d\u0e19\u0e44\u0e25\u0e19\u0e4c <\/strong><\/p>\n","show_on_feature":true,"short_description":"Central Department Store launches its 32-year signature campaign with \u2018Central Midnight Sale\u2019 under a new concept \u2018Everyone Wants to Shop\u2019. Customers can enjoy up to 70% discounts","thumbnail_image":{"ID":231656,"id":231656,"title":"1","filename":"1-5.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5.jpg","alt":"","author":"73","description":"","caption":"","name":"1-441","date":"2021-03-26 08:08:00","modified":"2021-03-26 08:08:00","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":800,"height":1200,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5-200x300.jpg","medium-width":200,"medium-height":300,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5-768x1152.jpg","medium_large-width":640,"medium_large-height":960,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5-683x1024.jpg","large-width":640,"large-height":960,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5.jpg","1536x1536-width":800,"1536x1536-height":1200,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2021\/03\/1-5.jpg","2048x2048-width":800,"2048x2048-height":1200}},"user_id":"","user_delete":false},"_links":{"self":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/231677"}],"collection":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now"}],"about":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/types\/prop-now"}],"author":[{"embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/231677\/revisions"}],"wp:attachment":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/media?parent=231677"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/tags?post=231677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}