{"id":157338,"date":"2019-08-14T12:16:24","date_gmt":"2019-08-14T05:16:24","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b9%80%e0%b8%94%e0%b8%b4%e0%b8%99%e0%b8%ab%e0%b8%99%e0%b9%89%e0%b8%b2-4\/"},"modified":"2019-08-14T12:25:16","modified_gmt":"2019-08-14T05:25:16","slug":"%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b9%80%e0%b8%94%e0%b8%b4%e0%b8%99%e0%b8%ab%e0%b8%99%e0%b9%89%e0%b8%b2-4","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b9%80%e0%b8%94%e0%b8%b4%e0%b8%99%e0%b8%ab%e0%b8%99%e0%b9%89%e0%b8%b2-4\/","title":{"rendered":"\u2018AP Thailand\u2019 proceeds to launch more new projects First-half revenues top Bht 16,160 million Total presales exceed Bht 24,000 million \u2018AP Thailand\u2019 proceeds to launch more new projects First-half revenues top Bht 16,160 million Total presales exceed Bht 24,000 million"},"author":1,"template":"","tags":[5979,1261],"acf":{"banner_images":{"ID":157329,"id":157329,"title":"banner","filename":"banner-55.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-1801","date":"2019-08-14 05:14:27","modified":"2019-08-14 05:14:27","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/banner-55.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"content":"

AP (Thailand) Public Co., Ltd., <\/strong>the leader in the creation of housing innovation for urbanites has continued to reinforce its leadership in the development of quality residential properties. The company announces success with total revenues in the first<\/strong> half of 2019 (included joint venture project) topping Bht 16,160 million.\u00a0 <\/strong>Net profit stood at Bht 1,565 million.\u00a0 Presales for the first seven months exceeded Bht 24,000 million.\u00a0 The firm<\/strong> is confident that demand for properties in the middle-to-high end segment remains strong.\u00a0 Following some plan adjustment, the company will add to its portfolio of new condominiums Rhythm Charoenkrung-Pavilion worth Bht 4,700 million and will go full steam ahead with 19 new projects worth Bht 26,800 million as well as two highlighted condominiums Life Sukhumvit 62 and Life One Wireless which will be shortly transferred \u2013 all should be able to make the company\u2019s revenues grow as projected. <\/strong><\/p>\n","content_2":"

Mr. Anuphong Assavabhokhin<\/strong>, Chief Executive Officer of AP (Thailand) Public Co., Ltd., commenting on the property industry outlook, said, \u201cFor the second half of the year, purchasing power is likely to concentrate in the middle-to-upper middle segment of the market for condominiums with average price of no more than Bht 200,000 – 250,0000 per square metre.\u00a0 We expect good acceptance for low-rise products \u2013 both single detached homes and townhomes with prices from Bht 3 to 10 million.\u00a0 The first half of this year, our total revenues from low-rise products and condominiums<\/strong> (100% JV) reached Bht 16,160 million.\u00a0 Our net profit was as high as Bht 1,565 million.\u00a0 For the second half of the year, key factors driving us to realise projected revenues will be the incremental transfer of ownership in Life Sukhumvit 62 and Life One Wireless.\u00a0 Both projects will start deliveries in October and November onwards.\u00a0 In the meantime, we have readjusted our condominium launch plan by adding Rhythm Charoenkrung-Pavilion<\/u> to the list of our new condominiums.\u00a0 It is our 18th<\/sup> joint venture project worth Bht 4,700 million.\u00a0 This means that we will have 19 new projects worth Bht 26,800 million waiting to be launched<\/u>.\u201d\u00a0\u00a0 <\/strong><\/p>\n

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For the first seven months of the year, the company posted total presales of Bht 24,060 million,<\/strong> up 14.7% on the same period of last year<\/strong>.\u00a0 Low-rise presales account for Bht 14,000 million, a weekly average of Bht 451 million, which was far better than protected growth.\u00a0 Condominium presales stood at Bht 10,060, most of them came from four newly-launched projects, namely 1) Aspire Shukhumvit-Onnut 2) Aspire Asoke-Ratchada 3) Rhythm Ekkamai Estate and 4) The Address Siam-Ratchathewi.\u00a0 These projects receive strong homebuyer acceptance. \u00a0The company has 19 new projects in the pipeline worth Bht 26,800 million<\/strong>.\u00a0 They include two condominium projects, namely Rhythm Charoenkrung-Pavilion <\/strong>(joint venture) worth Bht 4,700 million, slated to be launched in the 4th<\/sup> quarter, and Life Sathorn Sierra<\/strong> (joint venture) worth Bht 6,300 million, scheduled to be launched in September, and a total of 17 low-rise projects worth Bht 15,800 million, comprising eight single detached home projects worth 8,690 million and nine townhome projects worth Bht 7,110 million.<\/p>\n

\u201cThe overall market has changed a lot.\u00a0 We have younger and younger homebuyers and their demand is more specific.\u00a0 It poses a challenge for property developers which will have to develop distinguished products to win over consumers.\u00a0 AP is still seeking to be among Thailand\u2019s top developers.\u00a0 We seek to meet the needs of people in every period of life in the most complete and full-circle fashion.\u00a0 Our main commitment is to complement quality of life for people in society and to help strengthen the property development industry of Thailand.\u00a0 We will do that by elevating our operations to creating complete living experiences in new housing products that offer quality, convenience and safety.\u00a0 We want to get as close as possible to the true definition of sustainable quality of life our customers are seeking.\u201d <\/em>Mr. Anuphong said<\/p>\n

Following the company\u2019s readjustment of project launch plan, in 2019 AP will have launched a total of 35 projects worth Bht 57,000 million.\u00a0 They include 17 townhome projects worth 14,840 million, 12 single detached home projects worth Bht 15,060 million and six condominium projects worth Bht 27,100 million.<\/p>\n

As at 31 July 2019, the company had a backlog worth over Bht 54,898 million<\/strong>, including joint venture projects. Low-rise developments account for around Bht 9,543 million, all are expected to be realised within this year. Condominiums, including joint venture projects, account for Bht 45,355 million.\u00a0 AP condominiums are valued at Bht 4,899 million, of which Bht 1,873 million will be incrementally realised this year.\u00a0 Joint-venture condominiums are valued at Bht 40,456 million and Bht 4,111 million of them will be realised this year.\u00a0 The key drivers enabling the company<\/strong> to realise the value is the incremental transfer of ownership in condominiums Life Sukhumvit 62 and Life One Wireless, both projects will start unit deliveries in October and November, respectively.\u00a0 \u00a0<\/strong><\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n","show_on_feature":true,"short_description":"AP (Thailand) Public Co., Ltd., the leader in the creation of housing innovation for urbanites has continued to reinforce its leadership in the development of quality residential properties. The company announces success with total revenues in the first half of 2019 (included joint venture project) topping Bht 16,160 million. Net profit stood at Bht 1,565 million. Presales for the first seven months exceeded Bht 24,000 million. The firm is confident that demand for properties in the middle-to-high end segment remains strong. ","thumbnail_image":{"ID":157331,"id":157331,"title":"1. Khun Anuphong","filename":"1.-Khun-Anuphong.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong.jpg","alt":"","author":"73","description":"","caption":"","name":"1-khun-anuphong-2","date":"2019-08-14 05:14:45","modified":"2019-08-14 05:14:45","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1200,"height":801,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong-768x513.jpg","medium_large-width":640,"medium_large-height":428,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong-1024x684.jpg","large-width":640,"large-height":428,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong.jpg","1536x1536-width":1200,"1536x1536-height":801,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/08\/1.-Khun-Anuphong.jpg","2048x2048-width":1200,"2048x2048-height":801}},"user_id":"","user_delete":false},"_links":{"self":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/157338"}],"collection":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now"}],"about":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/types\/prop-now"}],"author":[{"embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/157338\/revisions"}],"wp:attachment":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/media?parent=157338"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/tags?post=157338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}