{"id":145723,"date":"2019-05-02T12:21:58","date_gmt":"2019-05-02T05:21:58","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%82%e0%b8%99%e0%b9%80%e0%b8%9a%e0%b8%b4%e0%b8%a5%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b8%81%e0%b8%a5%e0%b8%a2%e0%b8%b8%e0%b8%97%e0%b8%98%e0%b9%8c%e0%b9%83%e0%b8%ab%e0%b8%a1%e0%b9%88%e0%b9%80%e0%b8%9e\/"},"modified":"2019-05-02T12:24:42","modified_gmt":"2019-05-02T05:24:42","slug":"%e0%b9%82%e0%b8%99%e0%b9%80%e0%b8%9a%e0%b8%b4%e0%b8%a5%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b8%81%e0%b8%a5%e0%b8%a2%e0%b8%b8%e0%b8%97%e0%b8%98%e0%b9%8c%e0%b9%83%e0%b8%ab%e0%b8%a1%e0%b9%88%e0%b9%80%e0%b8%9e","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%82%e0%b8%99%e0%b9%80%e0%b8%9a%e0%b8%b4%e0%b8%a5%e0%b9%80%e0%b8%9c%e0%b8%a2%e0%b8%81%e0%b8%a5%e0%b8%a2%e0%b8%b8%e0%b8%97%e0%b8%98%e0%b9%8c%e0%b9%83%e0%b8%ab%e0%b8%a1%e0%b9%88%e0%b9%80%e0%b8%9e\/","title":{"rendered":"Noble unveils new strategy for growth Aims to achieve 3-year sales revenue of Bt30 billion"},"author":1,"template":"","tags":[5336,5337,4020],"acf":{"banner_images":{"ID":145712,"id":145712,"title":"banner","filename":"banner-1.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-1466","date":"2019-05-02 05:20:23","modified":"2019-05-02 05:20:23","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/banner-1.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"content":"

Noble Development\u2019s new management team announced strong 2018 results of THB 2.16 earnings per share, which is the third highest in the Company\u2019s history with industry leading net margins of 19.2%.\u00a0 Pre-sales of upcoming projects increased by 148% in 2018. Thongchai Busrapan, Chairman, Co-CEO and President, Noble Development Plc, said: \u201cThe Company\u2019s 2018 results have created a solid basis on which the new management team can build upon.\u00a0 Our new three-year strategy will leverage on this foundation to achieve a quantum leap in performance.\u201d<\/p>\n

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The Company\u2019s new strategy aims to achieve several key benchmarks:\u00a0 Total revenues to exceed Bt30 billion over the period; doubling of Company\u2019s RoE to 30%, whilst maintain the Company\u2019s Debt to Equity ratio of 1.5x.\u00a0 This is expected to be achieved through several initiatives \u2013 monetizing the Company\u2019s completed residential and commercial inventory, re-alignment of the product mix to target growth segments, optimizing the current land bank and a relentless focus on pre-sales to build strong revenue pipeline.<\/p>\n","content_2":"

Frank Leung, Vice Chairman and Co-CEO, said: \u201cThe Company currently has over THB 6BB in completed stock and over 2.5BB in commercial assets which is booked at substantial discounts to market.\u00a0 Monetizing this stock will unlock immediate cashflow as well as significant profits for the Company.\u201d<\/p>\n

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\u201cFollowing the new shareholding structure and the appointment of the new management team, Noble will focus on the Company\u2019s industry expertise, outstanding brand reputation and loyal customer base to create new project development in the heart of the city as well as along skytrain routes. When combined with Fulcrum Global\u2019s strength in the international market, we will firmly establish ourselves as one of the leaders of the industry.\u201d said Mr. Busrapan, \u201cTo execute this re-alignment, we will be optimizing our land bank by divesting land plots in non-core and redundant locales, and we have set aside a budget THB 3 billion per annum for further land acquisitions.\u00a0 In the first quarter, we expect to generate substantial profits by divesting of two land plots which are not strategic to the company\u2019s vision.\u201d<\/p>\n

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Frank Leung said: \u201cDuring the first quarter of 2019, the Company achieved outstanding performance in the overseas market, whereby bookings for the three months in Q1 is equivalent to over 60% of bookings for the entire 2018.\u00a0 As a result, Noble\u2019s market share in this period has leapt from 8% in 2018 to over 28% in the quarter, firmly establishing the Company as the market leader in the overseas segment.\u00a0 Consequently, the company\u2019s pre-sale rate of the projects currently under construction have exceeded 75%.\u201d<\/p>\n","show_on_feature":true,"short_description":"Noble Development\u2019s new management team announced strong 2018 results of THB 2.16 earnings per share, which is the third highest in the Company\u2019s history with industry leading net margins of 19.2%. Pre-sales of upcoming projects increased by 148% in 2018. Thongchai Busrapan, Chairman, Co-CEO and President, Noble Development Plc, said: \u201cThe Company\u2019s 2018 results have created a solid basis on which the new management team can build upon. Our new three-year strategy will leverage on this foundation to achieve a quantum leap in performance.\u201d","thumbnail_image":{"ID":145714,"id":145714,"title":"noble (4)","filename":"noble-4.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4.jpg","alt":"","author":"73","description":"","caption":"","name":"noble-4","date":"2019-05-02 05:20:37","modified":"2019-05-02 05:20:37","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1199,"height":800,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4.jpg","1536x1536-width":1199,"1536x1536-height":800,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/05\/noble-4.jpg","2048x2048-width":1199,"2048x2048-height":800}},"user_id":"","user_delete":false},"_links":{"self":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/145723"}],"collection":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now"}],"about":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/types\/prop-now"}],"author":[{"embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/prop-now\/145723\/revisions"}],"wp:attachment":[{"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/media?parent=145723"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propholic.com\/en\/wp-json\/wp\/v2\/tags?post=145723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}