{"id":143698,"date":"2019-04-04T15:47:00","date_gmt":"2019-04-04T08:47:00","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%95%e0%b9%88%e0%b8%ad%e0%b8%9b%e0%b8%a3\/"},"modified":"2019-04-04T15:51:06","modified_gmt":"2019-04-04T08:51:06","slug":"%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%95%e0%b9%88%e0%b8%ad%e0%b8%9b%e0%b8%a3","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%95%e0%b9%88%e0%b8%ad%e0%b8%9b%e0%b8%a3\/","title":{"rendered":"AP Thailand builds on \u2018Project Grow\u2019 philosophy Concept for sustainable development of life space Works with \u2018BIG Trees\u2019 and \u2018Urban Tree Network\u2019 to build green city"},"author":1,"template":"","tags":[5186,5062,5063,1261],"acf":{"banner_images":{"ID":143676,"id":143676,"title":"banner","filename":"banner-11.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-1400","date":"2019-04-04 08:42:31","modified":"2019-04-04 08:42:31","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/04\/banner-11.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"content":"

–\u00a0<\/strong>Builds on \u2018AP World\u2019 vision of world with good quality of life to draw a blueprint<\/strong> for city in partnership with BIG Trees and Thailand Urban Tree Network \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

–\u00a0<\/strong>Sparks idea to build society of awareness through \u2018AP Grow Day\u2019 <\/strong><\/p>\n

–\u00a0<\/strong>For first time, the public was allowed to study big trees at height of 25 metres covering over 50 metres of study area with professional arborists <\/strong><\/p>\n

–\u00a0<\/strong>Recently funded a cause to save big trees <\/strong><\/p>\n

–\u00a0<\/strong>\u2018Pattie\u2019 Ungsumalynn in mission of new generation to return greenery to the city and get to know earth-friendly innovations \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

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AP (Thailand) Public Co., Ltd<\/strong>., a leading developer of residential properties and innovations, led by Sappasit Foongfaungchaveng<\/strong>, Director of Brand Strategy, recently funded a cause to save big trees\u00a0 as it worked with the government sector and the green alliance of BIG Trees and Thailand Urban Tree Network<\/strong> has built on the corporate mission to deliver good quality of life through Project Grow philosophy \u2013 a space development concept that aims to make every life grow together in a sustainable way.\u00a0 The firm held \u2018AP Grow Day\u2019 <\/strong>at Suan Rot Fai Park to spark awareness among the new generation so they join together to build good quality of life for everyone in society through every initiative taken by AP Thailand and its alliance<\/u>.\u00a0 \u00a0\u00a0\u00a0\u00a0It was also the first time that the general public was allowed to study big trees in Suan Rot Fai Park at the height of 25 metres covering a study area of over 50 metres with professional arborists. \u00a0At the event, \u2018Pattie\u2019 Ungsumalynn Sirapatsakmetha<\/strong>, a famous actress representing the new generation was on a mission to return greenery back to the city by publicizing practical activities to reduce-reuse-recycle.\u00a0 The public also got to know earth-friendly innovations such as Bio Char, a naturally processed fertilizer using no chemicals, coir pot, a new alternative for tree planting and enjoyed music in the park by \u2018Boy\u2019 Trai Bhumiratna.<\/p>\n

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Mr. Sappasit Foongfaungchaveng, Director of Brand Strategy, AP (Thailand) Public Co., Ltd<\/strong>., said, \u201cBangkok is a densely populated city and the population is likely to increase further.\u00a0 \u00a0\u00a0\u00a0It is unavoidable for the real estate industry to grow hand in hand with urban development.\u00a0 We asked ourselves as a developer how we can contribute to good quality of life for people in society.\u201d \u201cFrom our AP World vision where AP Thailand looks to build a world of good quality of life for everyone, we\u2019ve come up with \u2018Project Grow\u2019.\u00a0 It is a philosophy used to draw a master plan for quality living hand in hand with space design inside a project<\/u>, expansion of green areas, environment protection and building society of awareness to build society of good quality of life together.\u201d<\/p>\n

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\u201cWe initiated the idea with something closest to us \u2013 the saving and keeping them with the community and the city of three 50-year-old rain trees that are around 20 metres tall on the site of Rhythm Ekkamai Estate<\/strong><\/u>. \u00a0Today, the three old trees have started to spring new branches.\u00a0 And in holding AP Grow Day, we received cooperation from BIG Trees and Thailand Urban Tree Network to raise awareness among the new generation about every initiative taken by AP Thailand and its alliance.\u00a0 It was born out of our intention to build quality society and to share knowledge on earth-friendly innovations such as Bio Char, a naturally processed fertilizer with no chemicals, coir pot as a new alternative for tree planting or air filter plant, among others.\u201d<\/p>\n

AP Thailand also plans to broaden Project Grow in collaboration with BIG Trees and Thailand Urban Tree Network.\u00a0 For example, it has designed a special course on tree management in residential projects starting from selection of strains, tree illness observation and treatment to share the right knowledge on trees with employees of AP and the general public via AP Academy or reduce-reuse-recycle awareness activities.<\/p>\n

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Mrs. Oraya Sutabutr, founder of BIG Trees<\/strong>, a group of big-tree conservers, who has more than seven years saving trees, said, \u201cWe saw a decline in the number of trees that are replaced by buildings and condominiums in urban areas.\u00a0 So we decided to join together to do something to save the trees and received cooperation from government agencies. The challenge is how to change the public\u2019s opinion that big cities can be with nature. It\u2019s not a zero sum game.\u00a0 For today\u2019s event, visitors will get a simple guide to taking care of trees,\u00a0 the right way to plant trees and prepare soil and how to make Bio Char, which is an earth-friendly innovation.\u00a0 We are very pleased that a leader in residential development like AP Thailand sees the importance of green areas and sustainable conservation of the environment that led to the pilot activity of AP Grow Day<\/strong>.\u201d<\/p>\n

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\u2018Pattie\u2019 Ungsumalynn Sirapatsakmetha<\/strong>, a famous actress representing the new generation, said, \u201cI\u2019m very pleased to be a part of Project Grow by AP Thailand and to see the power of the new generation sharing the same goal of ensuring good quality of life for society. We can make good environment and quality of life happen with our hands. But everybody needs to change their thinking that the duty to save trees does not belong to the government sector or BIG Trees alone, but it\u2019s the duty of us all to take part in the effort starting with trees at our home.\u00a0 And we have to learn how to take care of trees the right way and to instill in everyone\u2019s heart that we need to save trees. Today, I got to learn to observe tree illness and the right way to prune.\u00a0 I have learned earth-friendly innovations.\u00a0 From now on, if anyone I know has problems with trees, I will be able to give them advice and to pass on the knowledge gained today.\u00a0 I believe that cutting trees or letting them die whether out of ignorance may not be a good thing for our planet in the future.\u00a0 I would like to ask everyone to be aware of the importance of tree saving.\u00a0 You can have good quality of life with our hands.\u201d<\/p>\n

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AP Thailand also has activities that are building on Project Grow under Reduce<\/strong> –<\/strong> Reuse<\/strong> – Recycle<\/strong> concept.<\/strong>\u00a0 For updates on how you can contribute to good quality of life for society, visit www.APprojectgrow.com<\/u><\/a><\/p>\n

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