{"id":142221,"date":"2019-03-18T15:13:15","date_gmt":"2019-03-18T08:13:15","guid":{"rendered":"https:\/\/propholic.com\/prop-now\/%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%95%e0%b9%88%e0%b8%ad%e0%b8%a7%e0%b8%b4\/"},"modified":"2019-03-18T15:15:56","modified_gmt":"2019-03-18T08:15:56","slug":"%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%95%e0%b9%88%e0%b8%ad%e0%b8%a7%e0%b8%b4","status":"publish","type":"prop-now","link":"https:\/\/propholic.com\/en\/prop-now\/%e0%b9%80%e0%b8%ad%e0%b8%9e%e0%b8%b5-%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b9%81%e0%b8%a5%e0%b8%99%e0%b8%94%e0%b9%8c-%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%95%e0%b9%88%e0%b8%ad%e0%b8%a7%e0%b8%b4\/","title":{"rendered":"\u2018AP Thailand\u2019 builds on \u2018AP World\u2019 vision Unveils \u2018Project Grow\u2019 initiative Philosophy behind master plan for sustainable quality"},"author":1,"template":"","tags":[5062,5063,1261],"acf":{"banner_images":{"ID":142198,"id":142198,"title":"banner","filename":"banner-53.jpg","url":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53.jpg","alt":"","author":"73","description":"","caption":"","name":"banner-1344","date":"2019-03-18 08:09:48","modified":"2019-03-18 08:09:48","mime_type":"image\/jpeg","type":"image","icon":"https:\/\/propholic.com\/wp-includes\/images\/media\/default.png","width":1350,"height":440,"sizes":{"thumbnail":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53-300x98.jpg","medium-width":300,"medium-height":98,"medium_large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53-768x250.jpg","medium_large-width":640,"medium_large-height":208,"large":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53-1024x334.jpg","large-width":640,"large-height":209,"1536x1536":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53.jpg","1536x1536-width":1350,"1536x1536-height":440,"2048x2048":"https:\/\/propholic.com\/wp-content\/uploads\/2019\/03\/banner-53.jpg","2048x2048-width":1350,"2048x2048-height":440}},"show_banner_in_homepage":false,"content":"

– Design philosophy that focuses on building good quality of life \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

– Improve greenery, environment conservation to benefit surrounding society<\/strong><\/p>\n

– Joins hands with professional arborist in pilot effort to save big trees of over 50 years and return green areas to Ekkamai communities in <\/strong>\u2018<\/strong>Rhythm Ekkamai Estate\u2019 site <\/strong><\/p>\n

– Ready to join forces with green alliance of \u2018BIG Trees Project\u2019 and \u2018Thailand Urban Tree Network \u2019 to keep sparking awareness and sharing knowledge on tree care with young people in \u2018AP Grow Day\u2019 event on 30 March at Suan Rot Fai Park. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n

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AP (Thailand) Public Co., Ltd<\/strong>., a leading developer of residential properties and innovations, is building on its \u2018AP World\u2019<\/strong> vision which focuses on building a world of good quality of life by drawing a new blueprint for cities with an ideal eco system<\/strong>. \u00a0In a recent development, the company unveiled its \u2018Project Grow\u2019<\/strong> initiative, a philosophy behind its master plan for sustainable good quality of life \u2013 something to be achieved through a design that provides good physical and mental wellness, green area development, environment conservation and sharing maximum benefit with surrounding society.\u00a0 The company is piloting an initiative<\/strong> to develop green urban areas by saving old trees of more than 50 years on the site,<\/strong> where Rhythm Ekkamai Estate is built, to fulfill the quality of life for urban community and society<\/strong> because trees are living history representing good memories and bonds with community members.\u00a0 It is also working with BIG Trees Project and the Thailand Urban Tree Network to keep sparking public awareness and sharing knowledge on tree care with the young generation in \u2018AP Grow Day\u2019 event to be held on 30 March at Suan Rot Fai Park<\/strong>.<\/p>\n

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Mr. Vittakarn Chandavimol<\/strong>, Chief Corporate Strategy and Creation, AP (Thailand) Public Co., Ltd., said that \u201cTrees that are efficient in producing oxygen, reducing the temperature and cleaning the air have a broad canopy and small fine leaves.\u00a0 Therefore, it is no surprise that rain trees are rated the most environmentally friendly.\u00a0 However, it is still a challenge to save three historic tress on the plot where Rhythm Ekkamai Estate is built, because the company has to move the big trees while allocating the space inside the project to <\/strong>make the best use of it.\u00a0 The process has to be done right to ensure that all of the trees<\/strong> survive and continue to grow for a long period of time.<\/strong>\u201d<\/p>\n

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\u201cBased on \u2018AP World\u2019 vision<\/strong> to build a world of good quality of life through a blueprint for good quality of life of tomorrow with an ideal eco system, what AP is doing in its core real estate business continues to have very much to do with urban development and quality of life of residents.\u00a0 Because of this, the company cannot focus solely on construction design.\u00a0 Project Grow is a philosophy AP will use to create a master plan for quality living together with a design of areas inside a project, a focus on how to increase urban greenery, playing a part in the conservation of the environment as well as building a society where public awareness is the norm.\u00a0 It starts with the closest matter.\u00a0 For AP, it starts with saving big trees together with going about other details in the development of a project.\u00a0 As for Rhythm Ekkamai Estate, a pilot project under the Project Grow initiative \u2013 the philosophy behind the master plan for sustainable good quality of life, AP has a strong intention to keep the three big rain trees with the Ekkamai community for as long as possible while looking to allocate every square inch inside the project to make the best use of the space.\u00a0 So, the company has decided to relocate the trees, each is around 20 metres tall \u2013 an equivalent to a 8-story building.\u00a0 Khun Taradon Tunduan or Kru Tor<\/strong>, an expert arborist specializing in taking care of big trees in urban landscape will be advisor in charge ensuring that the relocation is a success and the trees will continue to grow.\u201d Mr. Vittakarn concluded.<\/p>\n

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\u201cOn the outside, the trees look healthy.\u00a0 But when the arborist team dug down, they found a problem with their roots which are stuck under concrete slabs.\u00a0 So the team has to solve the roots problem first before the relocation can start.\u00a0 One tree is tilting.\u00a0 They have to straighten it up first so as not to affect the building in the future.\u00a0 The expertise and professionalism of all concerned will ensure that the intention to build a world of good quality of life for urban communities under the main vision of AP World will be a reality soon<\/strong>,\u201d said Mr. Vittakarn.<\/p>\n

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In a recent development, AP Thailand is preparing to advance the initiative by holding \u2018AP Grow Day\u2019<\/strong> event to broaden public awareness on tree conservation and the environment.\u00a0 The company hopes to bring people and trees closer by working with the public sector, BIG Trees Project, and Thailand Urban Tree Network to expand the tree conservation front through \u00a0a wide range of activities.\u00a0 These include a mission to revive and return green areas to urban communities with the help of \u2018Patty – Ungsumalynn Sirapatsakmetha\u2019<\/strong> stars and celebrities of the new generation.\u00a0 For the first time ever, members of the public will be able to study nature at the height of over 25 metres as they participate in a tree climbing<\/strong> under the shade of giant rain trees of over 50 years old and a zip line adventure <\/strong>through a 50-metre line of big trees.\u00a0 Professional arborists will be on hand to share knowledge on trees as well as give trees a health check-up.\u00a0 The event will end with music in the garden<\/strong> by Boy Trai Bhumiratna<\/strong> and visitors will be given a special sapling to take home<\/u>.\u00a0 AP Grow Day<\/strong> will be held on 30 March 2019 from 12.00 \u2013 18.00 at Suan Rot Fai Park, Bangkok.\u00a0 Interested members of the public can register now at www.APprojectgrow.com<\/a> (limited admissions)<\/strong>.<\/p>\n

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