NCC appoints new CEO to drive event business forward; make QSNCC ‘The Ultimate Inspiring World Class Event Platform for All’

เกริก บุณยโยธิน 29 May, 2023 at 15.55 pm

N.C.C. Management and Development Co., Ltd., has officially unveiled its newly appointed CEO, Mr. Surapol Utintu, who takes the helm to drive the renovated Queen Sirikit National Convention Center (QSNCC) towards the goal of becoming “The Ultimate Inspiring World Class Event Platform for All.”   

Today NCC, the operator of QSNCC, officially announced the appointment of  Mr. Surapol as its new Chief Executive Officer, who succeeds Mr. Sakchai Pattarapreechakul, who has been appointed to the board committee. The newly elected chief executive will be tasked with speeding up the company’s mission to expand its network of domestic and international business partner while transforming the image of QSNCC into a world-class convention venue that caters to both B2B and B2C targets amid ever-changing challenges in an era of fierce digital competition, economic crises, and persisting global uncertainties.


Mr. Surapol has over 30 years of experience overseeing Thailand’s leading organizations with unmatched expertise in managing massive retail spaces, a theatre, and various other business segments. With his mastery of analysis and risk management and building long-lasting relationships with business partners, he is determined to apply what he has learned throughout his working career to drive NCC forward to global fame as a unique venue.


“Our principal goal is to navigate QSNCC towards becoming more than just a convention venue under the concept ‘The Ultimate Inspiring World Class Event Platform for All,’” Mr. Surapol said. “To accomplish our mission, we will push QSNCC to the forefront as the preferred venue and destination for all kinds of events from both B2B and B2C clients, allowing QSNCC to host more diverse kinds of events in future. We also hope to transform this convention center as a landmark that serves modern lifestyles and where people regularly hang out for their daily activities.”     

Mr. Surapol added: “I feel honored to have the chance to work for a modern and revamped QSNCC, which reflects a unique Thai identity. The center is now more than ready and willing to welcome international visitors. Despite the challenges entailed in this great responsibility, I am overwhelmingly confident in my team and believe that their potential, expertise, and experience will lead us to achieve our anticipated goals. With our undisputed international standards, we will be recognized as a renowned convention center that proudly represents Thailand on the world stage.


“Structure-wise, NCC has undergone a reshuffle to merge affiliates for better management, and in doing so, our event and convention business is now complete and full-scale, from managing the convention center to organizing conferences and exhibitions and from booth designs to construction, food & beverages and catering. One of our core missions is to operate our business based on sustainability, which covers the development of products and services that satisfy customer needs, benefit society and all stakeholders, and take care of the environment. This also involves the usage of sustainability-promoting technologies. All of our values emphasize our business philosophy that prioritizes quality of life and the environment.”  


เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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