Frasers Property Thailand announces new executive leadership team for Thailand’s first fully integrated real estate platform

เกริก บุณยโยธิน 21 September, 2020 at 12.54 pm

– Frasers Property Thailand’s residential, industrial and commercial property portfolio will be led by an executive leadership team of five industry veterans with proven track record

– New structure and leadership team effective 1 October 2020

Frasers Property (Thailand) Public Company Limited or “FPT”, today announced the new organization structure and the appointment of the new executive leadership team, which will help lead Thailand’s first fully integrated real estate platform with a diversified portfolio spanning residential, industrial and commercial properties. The new structure will help create a financially stronger industry leader in real estate, while enabling FPT to balance its business interests, develop new revenue streams and resilience in a challenging business environment. The structure and executive appointments will be effective 1 October 2020.

Mr. Panote Sirivadhanabhakdi, Group Chief Executive Officer of Frasers Property Limited, had earlier announced the appointment of Thanapol Sirithanachai as Country Chief Executive Officer (CEO) – Frasers Property Thailand, which was effective 17 August 2020. In addition, Mr. Thanapol is named as Chief Executive Officer – Commercial Property Business or “Frasers Property Commercial”, effective 1 October 2020.

Frasers Property Thailand will have a key role in achieving sustainable growth for the Group whichdevelops, owns and manages a diverse, integrated portfolio of properties. The new organizational structure and executive team will help position the new Frasers Property Thailand to help navigate market challenges and better serve our customers, while tapping on the Group’s multinational network, said Mr. PanoteSirivadhanabhakdi, Group Chief Executive Officer, Frasers Property Limited. “I look forward to working with some of the most talented and experienced leaders in our industry. I have shaped this leadership team with a view to work as one team to support the Group’s priorities and foster a common culture built on a powerful foundation of unmatched competitive advantage, trust and teamwork, ready to begin a new chapter toachieve further successes.

“We will work under the ‘Real Estate as a Service’ concept whereby we take advantage of customer insights to create places and experiences that matter for our customers. I have confidence in Mr. Thanapol Sirithanachai and the newly appointed leadership team’s abilities to lead FPT through the next phase of our strategic journey to become the first fully integrated real estate platform in Thailand,” Panote added.

Under this new structure, the executive leadership team will include the following four appointments that will support Mr. Thanapol Sirithanachai, effective 1 October 2020:

Mr. Saenphin Sukhee will be appointed as Chief Executive Officer – Residential Property Business, Frasers Property (Thailand) Public Company Limited or “Frasers Property Home”. He will play an important role in setting the Company’s strategies in order to encourage continual growth in order that the Company will be a market leader in both the low rise and high rise Residential Property sector. His plan is to introduce new innovations and adjust them in order to satisfy the various demands of the customers with the main focus on creating a high value quality of life for the residents.

Mr. Sopon Racharaksa will be appointed as Chief Executive Officer – Industrial Property Business, Frasers Property (Thailand) Public Company Limited or “Frasers Property Industrial”. He will be responsible for growing and maintaining the company’s strong position as a leader in the development of industrial properties as well as the development of Built-to-Suit industrial properties with a focus on delivering solutions to meet the various needs of each customer.

Mr. Somboon Wasinchutchawal will be appointed as Chief Financial Officer of Frasers Property (Thailand) Public Company Limited. He will be responsible for overseeing financial management and strategy.

Mr. Supparat Sivapetchranat Singhara Na Ayutthaya will be appointed as Chief Digital Officer of Frasers Property (Thailand) Public Company Limited. He will be responsible for technological and digital management while determining strategy relevant to changing trends.

“I am truly honored to be trusted by Mr. Panote Sirivadhanabhakdi and all members of the board to lead the team at Frasers Property Thailand to become a leading fully integrated real estate platform in Thailand with a portfolio spanning residential, industrial, and commercial properties,” said Mr. Thanapol Sirithanachai, Country Chief Executive Officer, Frasers Property Thailand. “This appointment of the executive team is an important step forward for the company. It is the first big step as we are working to cope with business challenges during these difficult times when businesses are facing rapid changes and need to respond fast. On behalf of the executive team, I would like to stress that we are committed to achieving sustainable growth for the benefit of the company, shareholders and all stakeholders.”

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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