CMG Expands Lifestyle Retail Portfolio to Central Northville, Capitalizing on the Growth of New-Generation Families in Rattanathibet
Central Marketing Group (CMG), a subsidiary of Central Retail and Thailand’s leading retailer and brand management of world-class lifestyle brands, continues to accelerate its retail expansion with the opening of new stores at Central Northville. Strategically located in the Rattanathibet area, the new shopping destination represents one of the region’s most promising growth locations, driven by the continuous expansion of residential communities and the increasing concentration of young families across Bangkok’s western corridor and Nonthaburi.
Mr. Damien Morot, President of Central Marketing Group (CMG), a subsidiary of Central Retail, said, “Our expansion into Central Northville reflects CMG’s strategy of bringing world-class lifestyle brands closer to consumers by establishing a presence in high-potential locations that align with evolving consumer lifestyles. As one of the most promising retail destinations in the Rattanathibet area, Central Northville benefits from the continued growth of residential communities, strong purchasing power, and ongoing infrastructure development. Designed around an Outdoor Lifestyle concept, the mall seamlessly integrates green spaces with family-friendly activity areas, creating an environment that resonates with today’s consumers. This aligns with CMG’s commitment to delivering shopping experiences that connect with modern lifestyles while expanding our reach in strategic growth locations to support the company’s long-term business growth.”
Central Northville on Rattanathibet Road has emerged as one of Thailand’s most promising strategic retail locations, driven by the continued growth of residential communities, strong purchasing power, and comprehensive infrastructure development. Nonthaburi Province is home to more than 1.8 million residents, with an average annual per capita income of THB 213,992. The area also features over 125 residential developments, more than half of which are positioned in the high-end and luxury segments. Surrounded by leading educational institutions, major hospitals, and key government offices, the district has evolved beyond a premium residential neighborhood into a thriving hub for business, modern living, and lifestyle, making it an ideal destination for long-term retail investment and growth.
To meet the evolving needs of consumers in this high-potential market, CMG has introduced a portfolio of leading Active Lifestyle and Everyday Living brands at Central Northville, including CROCS, SKECHERS, GARMIN, CASIO, LEE, WRANGLER, and HUSH PUPPIES. The carefully selected brand portfolio caters to the diverse lifestyles of local consumers, serving health-conscious individuals, modern families, and young professionals alike while reinforcing CMG’s commitment to delivering relevant and accessible lifestyle experiences.














