ICS Partners with Lotus’s Eatery to Unveil Thonburi’s New Landmark Food Destination Featuring a Curated Hub of Legendary Dining Brands
ICS has partnered with Lotus’s Eatery to unveil a curated hub of over 30 legendary dining brands, establishing a new Food Destination for Bangkok’s Thonburi side. This collaboration aligns seamlessly with ICONSIAM’s “city-building” strategy, while accelerating the development of a comprehensive Food Ecosystem that expands its customer base across all segments. To celebrate the grand opening on April 7, 2026, a major campaign will offer 5,000 free dining privileges valued at 200 Baht each at Lotus’s Eatery @ ICS.
Mrs. Suma Wongphan, Executive Vice President (Marketing), ICONSIAM Company Limited, stated that one of ICONSIAM’s key success factors is its “city-building strategy” — going beyond the development of a shopping center. Building on the success of ICONSIAM, ICS was launched in 2023 to further complete the ecosystem as a fully integrated mixed-use lifestyle complex, encompassing retail, hotel, and office spaces. This development caters to a broader mass market, attracting both office workers and residents in the Thonburi area, while expanding into new customer segments. ICS therefore represents a crucial “missing piece” in completing ICONSIAM’s vision of developing a new urban district on the Thonburi side.
“For 2026, ICS has partnered with a key strategic partner, CP Axtra Public Company Limited, one of Thailand’s leading food retail operators, to launch Lotus’s Eatery, a premium food destination featuring over 30 renowned and legendary eateries on the 4th floor. In addition, the Grab & Go zone on the ground floor has been expanded to cater to today’s fast-paced lifestyle, offering quality food and beverages that are convenient, accessible, and value-driven. This enhancement strengthens the overall food offering and reinforces ICS as a new food destination for Thonburi.”
Mrs. Suma added that this collaboration with CP Axtra Public Company Limited marks a significant step in building a full-scale Food Ecosystem, with Food & Beverage serving as its core driver. The initiative is designed to elevate dining experiences and meet evolving consumer trends across all segments, seamlessly integrating into everyday lifestyles. Customers can enjoy a wide variety of offerings on a daily basis, supported by the project’s strong strategic location directly opposite ICONSIAM and its connectivity via the Gold Line mass transit system. This positions ICS as a fully realized mixed-use lifestyle complex and a key driver in transforming Thonburi into a vibrant and complete lifestyle hub.













