Landy Home is entering the Northern market by establishing a branch in Chiang Mai, a rapidly expanding economic area. The company is promoting its innovative healthy home concept, which includes a built-in PM2.5 dust protection system. This targets customers who want to build large homes but are concerned about air pollution, have limited time to oversee construction, and prefer a professional company to manage every step. Landy Home is investing over 50 million baht to open this branch and build brand awareness in the area, with a sales target of 100 million baht in 2024. Special Offer: Customers who book a home construction in July will receive a free consultation with experts and discounts of up to 33%.

Ms. Pornrat Maneerattanaporn, Sales Director of Landy Home (Thailand) Co., Ltd., stated, “The opening of the Landy Home branch in Chiang Mai is part of our business expansion plan to meet customer demands across all regions in Thailand, maintaining the same standards as in Bangkok. Our market survey in the Northern region indicates that Chiang Mai has the highest demand for home construction. Therefore, we decided to open our ninth branch in Chiang Mai, the first in the Northern region. Chiang Mai’s rapid growth and economic development provide an excellent opportunity to expand our market to meet diverse customer needs, especially those with a construction budget of 8-20 million baht. Landy Home Chiang Mai can serve customers looking to build homes on their land in Chiang Mai and nearby provinces such as Chiang Rai, Lampang, Phrae, and Lamphun.”

For the first half of 2024, Landy Home reported total sales of 1.2 billion baht, with the following breakdown by brand:

Landy Grand: Luxury homes (20 million baht and above) accounted for 22% of sales.

Landy Home: Mid-sized homes (8-20 million baht) accounted for 53% of sales.

Trendy Home: Small homes (below 8 million baht) accounted for 25% of sales.

These first-half results underscore the success of Landy Home in meeting the needs of all customer groups, reinforcing confidence in our construction and service standards. This not only reflects customer trust but also reaffirms our commitment to being a leading comprehensive home construction service provider with healthy living technology.

“Landy Home is ready to move into the second half of the year with business expansion plans and new innovations to elevate living standards for customers nationwide. Despite challenges such as rising construction costs, we have implemented cost management strategies using technology to enhance construction efficiency. We have also established Precast Solution Centers under NOVA Modular, which produce prefabricated columns and beams at our two factories in Rama 2 and Wihan Dang, Saraburi, to meet customer demand for all three brands. Additionally, we are investing in AI technology to assist in analyzing and developing home designs to meet every lifestyle need,” Ms. Phannarath said.

In the second half of the year, the company anticipates positive factors from government policies to stimulate the real estate sector, such as personal income tax deductions for those building homes. This is expected to boost market demand. The company has therefore set operational strategies for the second half of 2024 to meet market needs for its three main brands:

– Trendy Home (houses priced below 8 million baht): Targeting families starting out, with the concept “Trendy Home – Live in Trend,” offering better value than buying a pre-built home. Customers can design their homes according to their needs, with a variety of stylish and modern designs. The focus is on small homes using high-quality materials and modern innovations, reinforcing the brand’s position of “Building beautiful, high-quality homes with long-term value.”

– Landy Home (houses priced 8-20 million baht): As Thailand’s No.1 home builder, Landy Home meets evolving consumer demands with the concept “Always Ahead.” We introduce the latest “Pet Friendly” home design function, focusing on homes that are friendly to pets, family members, and feature an air circulation system to reduce odors and provide better breathing conditions for pets.

– Landy Grand (houses priced 20 million baht and above): Landy Grand emphasizes its leadership in building large luxury homes with great value by collaborating with leading partners to provide comprehensive services. This makes building luxury homes easy, with innovations that cater to the luxury segment, reflecting the unique identity and personality of each customer. Our one-stop service covers everything.

Ms. Phattra Maneerattanaporn, Marketing and Product Design Director, said, “Our initial strategy for entering the Chiang Mai market focuses on building brand awareness through both offline and online media, along with public relations through local influencers to enhance brand recognition. Landy Home, as the No.1 home building center from Bangkok, is backed by 200 million baht in registered capital and over 8,000 completed projects. We are introducing new healthy home innovations for Chiang Mai customers, distinguishing us from competitors and local contractors. All homes built by Landy Home will feature the CAP+ air purification system, which creates positive pressure to protect against PM2.5 dust and bacteria, similar to hospital clean rooms. This keeps homes clean, reduces allergies, coughs, and asthma, and provides fresh air for better sleep, reducing dampness and promoting healthy living. This has been well received by health-conscious families, especially medical professionals.”

The main target customer groups in Chiang Mai are:

– Residents of Chiang Mai who have no time to supervise construction and seek a large home built by a comprehensive home builder with budget control and innovations to reduce PM2.5 dust issues.

– Bangkok-based customers looking to build vacation homes or homes for their parents or retirement.

– Customers with businesses abroad or foreign spouses or foreigner customers who significantly contribute to the local economy and need a complete project management service, including long-term structural warranties.

“According to our customer insights survey, Chiang Mai customers prefer modern 2-3 story homes with mid-to-high budgets, large living spaces, and a comprehensive home construction service with quality standards to avoid time-consuming supervision and on-site issues. Landy Home focuses on developing home designs, functional layouts, and structural standards, along with living innovations tailored to the lifestyle of Chiang Mai residents. We expect our healthy home innovations to be well received in Chiang Mai and surrounding areas, aiming for sales of no less than 100 million baht this year,” Ms. Phattra said.

Chiang Mai customers will receive comprehensive home building services with the same standards as in Bangkok. Each zone in the branch includes:

1. Model Showcase: Featuring a variety of home models, including best sellers and new designs from Landy Home and Trendy Home, with over 20 models available for 360-degree viewing and more than 300 additional designs.

2. CAP Plus Air Purification Innovation Zone: Featuring Walltype air purification systems that can be added to any home and a Full System installed with new homes built by Landy Home.

3. Material Gallery: Displaying premium materials for customers to experience the quality firsthand.

4. Private Consultation Room: Providing private consultations with architects and home building experts.

Special Offer! To celebrate the opening of the Landy Home Chiang Mai branch, customers will receive free consultations with architects and home building experts. Customers who book a home construction in July 2024 will receive up to a 33% discount and many special offers. For more information, visit www.landyhome.co.th or www.facebook.com/landyhomeonline, or Line@: @landyhome, or call 02-938-3456.