‘AP Thailand’ proceeds to launch more new projects First-half revenues top Bht 16,160 million Total presales exceed Bht 24,000 million ‘AP Thailand’ proceeds to launch more new projects First-half revenues top Bht 16,160 million Total presales exceed Bht 24,000 million

เกริก บุณยโยธิน 14 August, 2019 at 12.16 pm

AP (Thailand) Public Co., Ltd., the leader in the creation of housing innovation for urbanites has continued to reinforce its leadership in the development of quality residential properties. The company announces success with total revenues in the first half of 2019 (included joint venture project) topping Bht 16,160 million.  Net profit stood at Bht 1,565 million.  Presales for the first seven months exceeded Bht 24,000 million.  The firm is confident that demand for properties in the middle-to-high end segment remains strong.  Following some plan adjustment, the company will add to its portfolio of new condominiums Rhythm Charoenkrung-Pavilion worth Bht 4,700 million and will go full steam ahead with 19 new projects worth Bht 26,800 million as well as two highlighted condominiums Life Sukhumvit 62 and Life One Wireless which will be shortly transferred – all should be able to make the company’s revenues grow as projected.

Mr. Anuphong Assavabhokhin, Chief Executive Officer of AP (Thailand) Public Co., Ltd., commenting on the property industry outlook, said, “For the second half of the year, purchasing power is likely to concentrate in the middle-to-upper middle segment of the market for condominiums with average price of no more than Bht 200,000 – 250,0000 per square metre.  We expect good acceptance for low-rise products – both single detached homes and townhomes with prices from Bht 3 to 10 million.  The first half of this year, our total revenues from low-rise products and condominiums (100% JV) reached Bht 16,160 million.  Our net profit was as high as Bht 1,565 million.  For the second half of the year, key factors driving us to realise projected revenues will be the incremental transfer of ownership in Life Sukhumvit 62 and Life One Wireless.  Both projects will start deliveries in October and November onwards.  In the meantime, we have readjusted our condominium launch plan by adding Rhythm Charoenkrung-Pavilion to the list of our new condominiums.  It is our 18th joint venture project worth Bht 4,700 million.  This means that we will have 19 new projects worth Bht 26,800 million waiting to be launched.”  


For the first seven months of the year, the company posted total presales of Bht 24,060 million, up 14.7% on the same period of last year.  Low-rise presales account for Bht 14,000 million, a weekly average of Bht 451 million, which was far better than protected growth.  Condominium presales stood at Bht 10,060, most of them came from four newly-launched projects, namely 1) Aspire Shukhumvit-Onnut 2) Aspire Asoke-Ratchada 3) Rhythm Ekkamai Estate and 4) The Address Siam-Ratchathewi.  These projects receive strong homebuyer acceptance.  The company has 19 new projects in the pipeline worth Bht 26,800 million.  They include two condominium projects, namely Rhythm Charoenkrung-Pavilion (joint venture) worth Bht 4,700 million, slated to be launched in the 4th quarter, and Life Sathorn Sierra (joint venture) worth Bht 6,300 million, scheduled to be launched in September, and a total of 17 low-rise projects worth Bht 15,800 million, comprising eight single detached home projects worth 8,690 million and nine townhome projects worth Bht 7,110 million.

“The overall market has changed a lot.  We have younger and younger homebuyers and their demand is more specific.  It poses a challenge for property developers which will have to develop distinguished products to win over consumers.  AP is still seeking to be among Thailand’s top developers.  We seek to meet the needs of people in every period of life in the most complete and full-circle fashion.  Our main commitment is to complement quality of life for people in society and to help strengthen the property development industry of Thailand.  We will do that by elevating our operations to creating complete living experiences in new housing products that offer quality, convenience and safety.  We want to get as close as possible to the true definition of sustainable quality of life our customers are seeking.” Mr. Anuphong said

Following the company’s readjustment of project launch plan, in 2019 AP will have launched a total of 35 projects worth Bht 57,000 million.  They include 17 townhome projects worth 14,840 million, 12 single detached home projects worth Bht 15,060 million and six condominium projects worth Bht 27,100 million.

As at 31 July 2019, the company had a backlog worth over Bht 54,898 million, including joint venture projects. Low-rise developments account for around Bht 9,543 million, all are expected to be realised within this year. Condominiums, including joint venture projects, account for Bht 45,355 million.  AP condominiums are valued at Bht 4,899 million, of which Bht 1,873 million will be incrementally realised this year.  Joint-venture condominiums are valued at Bht 40,456 million and Bht 4,111 million of them will be realised this year.  The key drivers enabling the company to realise the value is the incremental transfer of ownership in condominiums Life Sukhumvit 62 and Life One Wireless, both projects will start unit deliveries in October and November, respectively.   

เกริก บุณยโยธิน

เกริก บุณยโยธิน

ผู้ก่อตั้งเวปไซต์แบ่งปันความรู้ด้านการตลาด และการสร้างแบรนด์ในวงการอสังหาฯ พร็อพฮอลิค ดอทคอม..หลังจากที่ใช้เวลามากกว่า 10 ปี ในการวนเวียน เข้าๆออกๆ ในสายงานด้านการตลาด และวางแผนกลยุทธ์การสร้างแบรนด์ ของบริษัทอสังหาฯ และเอเยนซีโฆษณาชั้นนำหลายแห่ง (โดยที่ไม่รู้ว่าทำไมต้องจับสลากเจอลูกค้าสายอสังหาฯทุกที)...จนถูกครอบงำโดยจิตใต้สำนึก ให้ถีบตัวเองออกจากกรอบการทำงานแบบเดิมๆ เพื่อออกมาจุดประกายความคิดที่ถูกต้อง และนำเสนอมุมมองใหม่ๆ ให้กับกลุ่มคนที่สนใจในธุรกิจอสังหาฯ


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