‘AP Thailand’ takes offensive in luxury home in 2nd half Unveils new brand ‘THE SONNE’ as new unique introduction to luxury duplex home
– Reinforces leadership in creating and delivering quality products to meet needs in every stage of life with offering of 3-storey luxury duplex home under ‘THE SONNE’ brand as the first flagship development in Srinakarin-Bangna area
– First ever development with ultimate Multi-Façade design where all homes come with distinguished beauty and integration of new space innovation and future-world safety to support true co-living of ‘Cross-Generations’
– All smiles as presales grow against trend topping Bht 24,060 million in first 7 months with low-rise presales contributing Bht 14,000 million; a weekly average of Bht 451 million, which was far better than protected growth.
AP (Thailand), the leader in the creation of housing innovation for urbanites, is confident that demand for low-rise products in the second half of the year will continue to grow. In the third quarter, the company will reveal its highlight as it prepares to take the offensive to tap into demand for luxury duplex housing among new-generation urban families under a strategy to stay for a long battle. With a fully-loaded low-rise portfolio to meet the needs of consumers in every segment, the company is set to launch a new brand called ‘THE SONNE Srinakarin-Bangna’. Valued at Bht 630 million, THE SONNE is the prototype of AP’s 3-storey luxury duplex home, made to be distinguished with a combination of timeless architectural beauty and a new format of space design that supports sustainable cross-generational co-living. With only 56 units available, THE SONNE is offered for a price from Bht 12-15 million. Official sale opening is scheduled for 7-8 September. The company says it is growing on a solid footing with presales of up to Bht 24,060 million in the first 7 months of the year.