Frasers Property (Thailand) Public Company Limited (“FPT”), Thailand’s first integrated real estate platform, has kicked off its “Together for the Greater Good” music marketing campaign with the launch of “Warm”, a music video (MV) in collaboration with well-known artistes, “Two Popetorn” and “Tan Lipta”. The music video aims to convey feelings of home and happiness to everyone, while reinforcing the company’s purpose of – Inspiring experiences, creating places for good.

Mr. Sarit Triroj, Executive Vice President, Corporate Communication and Branding, Frasers Property (Thailand) Public Company Limited, said, “Warm” marks the company’s first foray in music marketing initiative with the objective of spreading positive experiences and feelings through a song that is relatable to people of all generations. The song hopes to convey the happiness and feeling of contentment living in the fully-equipped homes developed by Frasers Property Thailand.

“Because we believe home is where it all begins. Being able to live well in a quality house that meets our needs sets the foundation for happiness and good health, and this all comes together with our ‘Together for the Greater Good’ campaign. We are committed to creating living spaces that cater to the varied lifestyles of discerning homebuyers, which allows everyone to live out their best experiences,” added Sarit.

For the “Warm” MV, the company has collaborated with “Two Popetorn” and “Tan Lipta”, music  artistes whose genre resonates with the feel-good sense of ease and warmth that Frasers Property Thailand aims to convey through the song’s comforting lyrics and melody. The MV was shot at The Grand (Pinklao-Wongwaenkanchana) village to showcase the homely ambience of the houses and facilities within Frasers Property Thailand’s projects. Homes in this development are catered to lifestyles of the new generation and includes features such as:

– Pocket Garden: A private green area within the house to help residents connect with nature and the environment.

– Sunken Pool: A variety of pool types to cater to an array of homebuyer preferences.

– Clean & Cool Air: An air purifier system capable of filtering PM 2.5 particles to enhance clean and fresh air for residents and promote health and well-being.

Frasers Property Thailand is determined to create a better experience for every customer through projects that fulfill their life needs. As a leading real estate developer engaged in a wide range of businesses from residential, industrial, to commercial property, we are committed to deliver exceptional experiences. We believe this song will inspire everyone to create a better life for themselves,” Sarit concluded.

The “Warm” MV can now be watched at:  https://youtu.be/0gxTK2yHZ9U?si=NhHe0UEdeOAlycT5